Director Jang Hang-jun to Treat Fans with Coffee Truck for 'The King’s Affection' Surpassing 9 Million... 'Reverse Tribute' Event on March 12 at Gwanghwamun

Jang Hang-jun, the director of the film 〈The King’s Affection〉, which has emerged as the top box office hit of 2026, will personally bring a coffee truck to meet the audience on March 12 (Thursday). This is a so-called 'full-scale reverse tribute' event to repay the overwhelming box office success.

Thank You for Surpassing 9 Million... 'Special Fan Service' at Seoul Newspaper Plaza on March 12

With the unstoppable word-of-mouth and the wave of repeat viewings, the team behind 〈The King’s Affection〉 announced that they will hold a box office appreciation coffee truck event at 12 PM on the 12th at the Seoul Newspaper Plaza in Jung-gu, Seoul. This event is planned to express gratitude to the audience who have shown tremendous support for the film.

What draws the most attention is the direct attendance of Director Jang Hang-jun. Known for his witty remarks and having received great love from the public, Director Jang will personally deliver drinks and express heartfelt thanks to the audience. A special time is set to communicate closely with the audience, filled with his unique cheerful energy, making it expected to be a hot event.

The 2026 Historical Drama Box Office Syndrome... The Unstoppable Race of 'The King’s Affection'

The film 〈The King’s Affection〉 is set in 1457 at Cheongnyeongpo, telling the story of a village chief who voluntarily goes into exile for the revival of the village and a young former king who is exiled after being ousted from the throne. With a solid narrative that intertwines laughter and emotion, the performances of the actors create synergy, sparking a 'historical drama box office syndrome.'

The distributor stated, "Thanks to the audience's passionate support, we were able to achieve the valuable milestone of surpassing 9 million viewers," and added, "We hope this coffee truck event will be a delightful gift for the audience along with the spring breeze."

The film 〈The King’s Affection〉, showcasing its remarkable box office power, is currently running in theaters nationwide, racing towards the 10 million mark.