Patisserie Cha Seung-won Joins; Kim Hee-ae & Kim Seon-ho Step In… Coupang Play’s “Bonjour Bakeshop” Premieres in May

Coupang Play Launches a Healing Variety Show for All Generations, ‘Bonjour Bakeshop’ on May 8… Star-studded Cast Confirmed

Coupang Play will unveil its new baking variety show, ‘Bonjour Bakeshop’, on May 8 with high expectations. The program is billed as ‘a senior dessert café’, an original concept being attempted in Korea, and is expected to capture cross-generational communication and warm comfort, set against the backdrop of a quiet rural village.

What stands out most, without question, is the impressive ‘cast lineup’. Top-tier actors who move seamlessly between TV dramas and film have joined the bakeshop team in full force. Actor ‘Cha Seung-won’ and ‘Lee Ki-taek’ will transform into ‘pastry chef’ staff, taking the lead in the kitchen and showcasing their professional baking skills.

On top of that, actor ‘Kim Hee-ae’ will step in as the bakeshop’s ‘general manager’, expanding points of connection with visitors through her signature elegant yet kind-hearted leadership. Lastly, actor ‘Kim Seon-ho’ will join as a ‘barista’, completing an emotional narrative that gently reaches the hearts of the village’s elderly through coffee made with care.

In today’s media landscape, flooded with sensational content, ‘Bonjour Bakeshop’ is expected to present a new paradigm for ‘wholesome variety’—where seniors and young adults connect through bread and coffee.