Ahn Hyo-seop Driving a Farm Tractor vs. Chae Won-bin Riding a Sports Car… "Sold Out Again Today" Starts at 3.3%

'Sold Out Again Today' Strong debut with 3.3%… 'Ahn Hyo-seop'·'Chae Won-bin' make an intense first encounter

SBS's new Wednesday-Thursday drama 'Sold Out Again Today', starring 'Ahn Hyo-seop' and 'Chae Won-bin', captivated viewers from its very first episode, announcing a successful departure.

According to Nielsen Korea, a ratings research company, the first episode of 'Sold Out Again Today', which premiered on the 22nd, recorded 'a 3.3% viewership rating' nationwide. The result is analyzed as the outcome of two men and women whose lives sharply contrast, colliding by chance in a fast-paced way.

Opposites in men and women, a perfect country young man and a passionate city woman in contrast

The core of the episode was the dramatic contrast between the countryside young man 'Matthew Lee' ('Ahn Hyo-seop') who works nonstop all 365 days of the year, and the workaholic city woman 'Dam Ye-jin' ('Chae Won-bin') who only wants success.

'Matthew Lee' was portrayed as a perfectionist who takes care of everything from mushroom farming to running a company and handling local civic complaints, yet never neglects exercise and reading. Meanwhile, 'Dam Ye-jin' showed the life of a fierce home-shopping host who chases the next season's product planning no matter the location, aiming for sellouts on home shopping, drawing strong empathy from viewers.

Crises and confrontation—an intense war of nerves hints at an 'enemy-to-lover romance'

The tension of the drama hit its peak when 'Dam Ye-jin' faced a situation on the brink of disaster. After losing the weekend prime-time slot to a competing show host, she headed to 'Deokpung Village', where 'Matthew Lee' lives, to secure a crucial ingredient re-contract for a deal to bring in a global skincare brand.

In particular, the scene where 'Matthew Lee', riding a farm tractor on a narrow one-way road as he enters 'Deokpung Village', suddenly faces head-on with 'Dam Ye-jin', riding a red sports car, is considered the highlight of episode one. The tense standoff between the two, with not an inch of give, heightened expectations for the fiercely intense 'enemy-to-lover romance' that will unfold in earnest going forward.

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