‘An Icon of Car Culture’ Kyle Loftis, Founder of 1320Video, Passes Away

Kyle Loftis (Kyle Loftis), the founder of 1320Video, a publication that has been a sacred place for car enthusiasts around the world and has led online car culture, passed away on Tuesday night.

■ A media empire built on pure automotive passion… Mourners worldwide for YouTube’s 4 million

On the 6th (local time), 1320Video’s team shared Loftis’s passing via its official social media. The media outlet said, “We are deeply saddened to share the news that 1320Video’s founder, Kyle Loftis, passed away last night,” adding, “Right now, all of us are in shock.” So far, no specific cause of death has been revealed.

Since launching 1320Video.com in 2003, Loftis has been active for about 20 years as one of the most influential figures in online automotive culture. The platform he built now boasts a fanbase of more than 10 million worldwide, including around 4 million YouTube subscribers and 6.4 million Facebook followers.

■ From drag racing to underground street racing… a recorder of “raw” moments

1320Video is well known for its “raw” content that captures drag racing, roll racing, dyno testing, and even scenes from underground street racing—without holding back. Loftis traveled around the world, spotlighting unique tuned cars and the drivers behind them, and he is praised for presenting a new paradigm for modern motorsports media.

Even though he was often at the center of controversy due to subject matter that swerved across the legal line of street racing, the industry still recognized the sincerity of his passion for cars.

■ “A person who was the light of motorsports”… tributes pour in

His colleagues remember him as “someone who shone at every gathering,” recalling how his creativity and kindness made a positive impact on the people around him. In a statement, the 1320Video team mourned, “Kyle’s passion inspired tens of millions around the world, and we will never forget what he did to help grow the motorsports we love.”

On social media right now, car tuners, drivers, and fans around the world are posting tributes with the hashtags #1320Video and #KyleLoftis, sharing their sadness. With one of the giants who helped build online car culture since the early 2000s gone, the motorsports media industry is plunged into deep sorrow.