Ultra-Scaled K-pop Group Identity Releases New Album Itsnotover

Identity makes its grand return— a turning point in youth shaped by 20 boys

“Identity,” which is redefining the paradigm for ultra-scale K-pop, has finally pulled back the curtain. On the 13th, the group hit the ground running with the release of its new album “itsnotover” and threw down a heavy challenge to the global music market.

Ever since its debut last August, “Identity” has drawn intense attention thanks to its unprecedented size of 24 members in total. Having already proven its experimental musical spectrum through unit activities in a 7-member and 15-member format, the group now takes the stage with an overwhelming lineup of no less than 20. As the membership expands, observers expect the tightly woven, dynamic performances to maximize viewers’ visual catharsis.

In its new release, “itsnotover” carefully inherits the solid world established in the previous work while boldly pushing past its boundaries. The raw, unfiltered swagger that 20 boys pour out is clearly imprinted throughout the tracks.

In particular, the title track “Kids Return” is a standout work that unfolds the story of the scattered boys reuniting through a powerful sound. The unexpected turns that emerge from a freewheeling rhythm deliver both a strange sense of tension and a feeling of liberation to listeners at once.

The album’s organic sense of completion is also noteworthy. From the intro “Twenty”, highlighted by a strong rock sound, to “Run It Up,” which sings of limitless challenges, to “Lovestruck,” which explores confusion and obsession beneath the feeling of love—varied genre twists have added depth to the album.

Having fired the starting gun for a successful comeback, Identity now turns its sights to the world. The group plans to hold the large-scale global fan concert tour “20”, breathing with fans around the globe to further solidify its own distinctive presence.