Korea's first BigOcean releases 'Love Sign' on Sept. 9, spotted at New York Fashion Week

The evolution of sign-language idols breaking global barriers, from a new song in three sign languages to the New York runway

BigOcean, Korea's first sign-language idol group, has reached a new milestone in the global music market. The group's agency, Parastar Entertainment, said it released its new digital single, 'Love Sign', on Sept. 9. Breaking from formulaic K-pop conventions, the song combines English-focused lyrics with a sleek nu-disco groove designed to immediately capture listeners worldwide.

The chorus of 'Love Sign' is where BigOcean's distinctive identity comes fully alive. The lyrics incorporate the names of sign languages from three countries — American Sign Language (ASL), British Sign Language (BSL) and Korean Sign Language (KSL) — delivering a message of solidarity that transcends language and national borders.

Following the single's release, BigOcean is heading straight to one of fashion's biggest stages. The group has been officially invited to the New York Fashion Week 2027 S/S runway show on Sept. 10 local time, where it is set to draw the attention of the global fashion crowd. At the event, the group will present an original brand created in collaboration with renowned fashion designer Andy Yu and unveil its powerful performance of the new song 'Love Sign' for the first time. The group's bold push to erase the boundaries between music and fashion signals an ambitious plan to rise beyond the status of a conventional idol group and become a global cultural icon.