NCT WISH to Open Massive Global 'WISH LAND' Pop-Up on 14th, Casting Spell Across Korea, China and Japan

The group 'NCT WISH' will unveil a massive global pop-up store linking major Asian cities, starting in Seoul's Seongsu district. SM Entertainment said on the 8th that NCT WISH will host the 'WISH LAND' pop-up store at Trendpot by Olive Young N in Seongsu, Seoul, from the 14th through the 24th.

Massive wrapping covers Seongsu building exterior as fandom expands across Asia

The event was organized to celebrate the release of NCT WISH's fourth mini-album, 'I SPY'. The pop-up store will feature a variety of spaces where visitors can experience the new album's concept firsthand. It will include special photo zones and interactive events for fans, along with a special MD (merchandise) area offering items available only at the pop-up, fueling high expectations. The entire exterior of the event venue will also be covered in large-scale wrapping featuring 'I SPY' visuals, drawing attention across the Seongsu neighborhood.

The group is also set to win over fans around the world. The 'WISH LAND' excitement that begins in Seoul will continue to China and Japan. A pop-up will be held in Shanghai, China, from the 27th of next month through Dec. 8, followed by another in Tokyo, Japan, from Dec. 12 through Dec. 27, giving the group opportunities to connect closely with fans across Asia.

Meanwhile, NCT WISH will meet fans ahead of the new album's official release and the pop-up store opening. The group plans to hold the offline event 'I SPY YOU' at Korea University Hwajeong Gymnasium in Seoul on the 10th and 11th, building anticipation for its comeback to a fever pitch.