NCT Puts Its 10-Year Stage Outfits on the Runway… Sets Sights on Lotte World Tower Next Month

Beyond music into high fashion, 10 years of K-pop heritage takes the runway

'NCT', which has continuously expanded the spectrum of K-pop, marks its 10th anniversary with an unprecedented move. The stage outfits that have defined the group’s global presence over the past decade are reborn as a runway and exhibition set at 'Seoul Lotte World Tower', proving its place not just as an idol group but as a massive cultural icon.

'SM Entertainment' announced on the 13th that it will pursue a bold collaboration with 'Seoul Fashion Week' to commemorate 'NCT'’s decade-long journey. The project aims to expand the distinctive musical world and concepts it has built up so far into the high-fashion arena. Observers around the world and the fashion industry are expected to keep a close eye on the '2027 S/S Seoul Fashion Week' stage and its related activities.

The key schedule for this 10th anniversary commemorative project is as follows.

• 'Archive exhibition' (next month, Sept. 4-6): Led by 'NCT', each unit—'NCT 127', 'NCT Dream', 'WayV', and 'NCT Wish'—will bring together in one space the master-piece outfits they wore at historic moments. It will be an academic and artistic venue with the value of letting people see the evolution of K-pop styling.

• 'Runway show' (next month, Sept. 6): With the group’s mega-hit songs echoing through runway beats, a fusion performance will unfold in which professional models reinterpret the members’ actual stage outfits and take to the runway.

• 'Charity flea market' (next month, Sept. 6): A flea market will be held at 'Lotte World Tower’s lawn plaza', featuring items based on the active outfits and collectibles. All proceeds will be donated to women, youth, and the culture sector to spread a positive impact.

Organizers expect the event to go beyond a fan gathering and present a new paradigm where pop culture and the fashion industry intersect.