'Pani Bottle' to Lead Solo Variety Show 'Cow Mall,' Facing Off Against Kwakdo in a Battle of Wits This December

A new kind of reality-variety show built around board games

General entertainment channel ENA and global streaming service Disney+ will premiere a new-format variety show, 'Cow Mall' (I Didn't Know One Card Could Shake a Friendship?), this December.

'Cow Mall' is a reality-variety show in which two hosts with a deep knowledge of board games invite a diverse lineup of guests to compete in fierce matches. Going beyond simple entertainment, each episode will offer a fresh kind of fun by combining high-stakes psychological tactics with battles of wits.

The spotlight is on South Korea's leading travel creator Pani Bottle and popular science communicator Kwakdo, who have been tapped as the main hosts. The show holds special significance for Pani Bottle as his first regular variety-show hosting role. Viewers are eager to see the fresh chemistry between the logical, analytical Kwakdo and the freewheeling Pani Bottle.

According to the production team, each episode will feature guests from a range of backgrounds, including well-known celebrities, experts in various fields and popular creators. Within 'Cow Mall''s distinctive board-game rules, they will face unpredictable twists and psychological pressure, showing how they navigate the line between friendship and competition.