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BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

The “Butter” MV, the second English single released in May 2021, hits 1.1 billion YouTube views as of the morning of the 27th A Billboard “Hot 100” No. 1 chart-topper, it becomes the group’s seventh music video to surpass 1.1 billion views in total, underscoring an unending surge in popularity Kicking off in Goyang, the world tour “Arirang” is cruising along, with the group set to take over New York’s MetLife Stadium in the U.S. in August
Big Hit Music said on the 27th that BTS’s hit song “Butter” music video has surpassed 1. 1 billion views on YouTube. The group’s seventh 1. 1 billion-view global mega hit in total The “Butter” music video, a digital single released by BTS in May 2021, surpassed 1. 1 billion YouTube views around 2 a. m.
| Seongchan Eol
BTS’ first solo UK show in 7 years draws 130,000 fans’ roar and sets a record for the most attendees at Tottenham’s stadium

BTS’ first solo UK show in 7 years draws 130,000 fans’ roar and sets a record for the most attendees at Tottenham’s stadium

Local media including Rolling Stone offer top praise! The group takes the stage next on June 11 and June 12 at Munich’s Allianz Arena in Germany
The miracle at Tottenham that quenched ‘7 years of thirst,’ the pop king proved by 130,000 fansGlobal pop’s absolute power, ‘BTS ’, fully seized the heart of London and reaffirmed its status as truly world-class.
| James choi
BTS Drenches London Landmarks in Red, Holding a Massive “The City” Event

BTS Drenches London Landmarks in Red, Holding a Massive “The City” Event

To mark its world tour, red light washes over London; from the London Eye to a blockbuster celebration
From the Thames to the London Eye… A red wave that engulfs the heart of BritainGlobal pop icon 'BTS' is coloring the heart of London, England, with a striking red glow. Big Hit Music said it will launch an offline project, 'BTS The City Arirang', that turns the city into a massive festival ground...
| James choi
BTS’ “Arirang” Selected as “Best Album of 2026” by U.S. Rolling Stone, UK NME

BTS’ “Arirang” Selected as “Best Album of 2026” by U.S. Rolling Stone, UK NME

“The biggest boy band in the world” — overseas media pile on praise in a relay, hitting global audiences with a distinctly Korean flavor.
’Global syndrome’ re-ignites as a masterpiece the world responds toThe landscape of global pop music is shifting again. BTS’ regular fifth studio album, `'Arirang '`, has been selected back-to-back by major overseas music outlets as the “best album in the first half of 2026,” underscoring its...
| James choi
BTS Jung Kook’s “Seven” Hits 3 Billion-Stream Milestone, a First for a Korean Act on Spotify

BTS Jung Kook’s “Seven” Hits 3 Billion-Stream Milestone, a First for a Korean Act on Spotify

Among all songs released worldwide in 2023, it is the only one to reach the 3 billion mark—entering the Billboard charts for 152 straight weeks and sustaining long-term success
A 3 Billion-Stream Feat, a Proof of the Global Pop Star That Rewrote the Pop Landscape“BTS”’s golden maknae has now risen as an “unmatchable global pop icon,” and “Jung Kook” has set yet another record, shocking music markets around the world.
| James choi
[Photo Story] BTS Celebrates 13th Anniversary in Busan With 110,000 ARMY Members — Korean Fans Chant “Arirang” in a Roaring Singalong at the Concert

[Photo Story] BTS Celebrates 13th Anniversary in Busan With 110,000 ARMY Members — Korean Fans Chant “Arirang” in a Roaring Singalong at the Concert

In Busan, the hometown of Jimin and Jung Kook, the world tour was held. With 110,000 ARMY members chanting “Arirang” in unison, BTS marked the group’s 13th debut anniversary with a blazing performance.
[Photo Story] After 13 Years of Storytelling, BTS Returns to the Night in Busan With 'Arirang'In Busan’s Asiad Main Stadium, wrapped in deep darkness, 55,000 lights flared up at once, as if giving birth to a vast universe.
| James choi
BTS World Tour Reflections: “Chills from ‘Arirang’ Singalongs That Captivated the World, My Heart Welling Up”…Behind-the-Scenes Revealed on “Run BTS 2.0”

BTS World Tour Reflections: “Chills from ‘Arirang’ Singalongs That Captivated the World, My Heart Welling Up”…Behind-the-Scenes Revealed on “Run BTS 2.0”

From 50,000 people in Mexico to 130,000 spectators in Goyang, the new world tour ‘ARIRANG’ is currently sweeping 34 cities worldwide
The chills of a Korean singalong that swallowed the world, and the charge of “BTS” that breaks orbitThe group “BTS” , which has been reshaping the global pop landscape, is currently taking over 34 cities around the world with its new world tour “ARIRANG” on an overwhelming scale.
| James choi
Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Hive’s official stamp rally, K-beauty experiences, and a variety of traditional performances will greet visitors.
Busan, a holy site for global fandoms, and the “Welcome Center” at its heartThe Busan Metropolitan City and the Busan Tourism Organization will operate a once-in-a-generation hospitality hub at Busan Station’s “Busan Eurasia Platform” from the 5th to the 21st.
| James choi
BTS North America Tour Draws 840,000 People: The Aesthetics of “Sold Out”… April Revenue Hits 114.8 Billion Won, Topping Billboard’s April “Top Tour”

BTS North America Tour Draws 840,000 People: The Aesthetics of “Sold Out”… April Revenue Hits 114.8 Billion Won, Topping Billboard’s April “Top Tour”

“Arirang” erupts in singalongs across the United States, with an eye-popping per-show haul of 18.2 billion won.
The masterpiece of BTS that breaks borders, “Arirang” that swallowed the North American continentThe history of global pop is being rewritten. The group BTS has sparked an unprecedented cultural tectonic shift across North America with its world tour “Arirang”.
| James choi
[Photo &] A Red Tide Swallows the Desert Night, Seizes Las Vegas — BTS “Arirang” Tour Scene That Set 60,000 ARMYs on Fire

[Photo &] A Red Tide Swallows the Desert Night, Seizes Las Vegas — BTS “Arirang” Tour Scene That Set 60,000 ARMYs on Fire

BTS brings traditional Korean music instead of the usual knife-dance choreography, captivating 60,000 fans who transcend generations and race.
A red tide that swallowed the desert night, takes over Las VegasThe heart of global entertainment—Las Vegas in the United States—was fully engulfed by the massive red wave unleashed by 'Bangtan Sonyeondan'. Landmarks that stitched across the city skyline blasted red lights one after another, and...
| James choi