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Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy.On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

Global K-pop group ENHYPEN named official promotional models for Shilla Duty Free Riding No. 1 Billboard 200 debut and five consecutive double-million-selling albums, group to expand engagement with customers overseas Brand to launch diverse global campaigns spanning online and offline promotions, digital content and more
The group ENHYPEN has been named the new face of Shilla Duty Free, underscoring its global influence. ENHYPEN named Shilla Duty Free's signature global face Shilla Duty Free and ENHYPEN's agency, BELIFT LAB, said on the 4th that the two companies signed a memorandum of understanding on the 26th of...
| Seongchan Eol
Seoul City Offers Free Movie Screenings Under Hangang Bridges for ‘Hangang Bridge-Theater’—Shows Set for Aug. 3rd Week Saturdays Under Cheongdam Bridge and Cheonho Bridge

Seoul City Offers Free Movie Screenings Under Hangang Bridges for ‘Hangang Bridge-Theater’—Shows Set for Aug. 3rd Week Saturdays Under Cheongdam Bridge and Cheonho Bridge

Screenings run at night on Aug. 15 and 22 at three locations in Yeouido, Ttukseom, and Gwangnaru, with English subtitles for all films and a benefit for the first 300 people.
Seoul’s summer nights transform the space beneath its piers into a massive outdoor theater in the heart of the city. Seoul City said Tuesday that it will run ‘Hangang Bridge-Theater’ every Saturday from Aug. 8 through Aug. 22, starting at 8 p. m.
| James choi
'Korea’s Coachella' to Be Born in Advance: Public Culture Exchange Committee Announces '2027 FANOMENON' to Be Held at Seoul Arena and KINTEX in December 2027

'Korea’s Coachella' to Be Born in Advance: Public Culture Exchange Committee Announces '2027 FANOMENON' to Be Held at Seoul Arena and KINTEX in December 2027

Centered on K-pop with fans and a phenomenon combined, '2027 FANOMENON' will be held on an instant schedule from Dec. 2 to Dec. 12 next year At Changdong Seoul Arena, 'fan-dominated awards and concerts' will run, while at Goyang KINTEX, 'K-culture exhibitions and experiences' will be integrated Park Jin-young, co-chairman, says it will push for establishing K-culture centers in major cities worldwide and a 2028 LA festival
The Public Culture Exchange Committee’s '2027 FANOMENON,' planned under the banner of a 'Korea-style Coachella,' will take place at the Changdong Seoul Arena and the second exhibition hall of KINTEX in Goyang from Dec. 2 to Dec. 12 next year.
| Seongchan Eol
RIIZE and ZEROBASEONE Join the Full Cast for ‘MyK Festa’ Opening at KINTEX on the 25th

RIIZE and ZEROBASEONE Join the Full Cast for ‘MyK Festa’ Opening at KINTEX on the 25th

The mega Hallyu fair covers everything from top-tier K-pop performances to K-food and beauty pop-up stores.
A Cultural Convergence Road the World Is Watching Opens a New Chapter for HallyuA mammoth Hallyu festival that puts everything under the spotlight of 'K-Culture' that swept the globe will showcase an overwhelming scale with Gyeonggi-do Goyang City as its stage.
| James choi
ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

From the 20th, a major K-pop pop-up and a full lineup of K-food and beauty goods are all under one roof, with generous perks.
The Hyundai Seoul, Evolving Into the Heart of K-Culture, Brings in a Mega Pop-Up With Unmatched ScaleThe Hyundai Seoul is poised to move beyond being just a shopping destination and emerge as a global K-culture landmark.
| James choi
BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

With foreign card payments up 73%, sales at traditional markets jump 2-fold…Data also sheds light on ‘rip-off pricing’ at lodging businesses
A pilgrimage for pop culture—and a find of the most ‘Korean’ kind of spending‘Bangtan Sonyeondan’’s arrival in Busan sparked sociological meaning far beyond a massive concert. The fan frenzy that gathered from around the world—the so-called ‘ARMY’—was a giant testbed showing how modern pop culture...
| James choi
BTS Busan Concert Offers Relief for the Lodging Shortage with Youth Training Centers Around 10,000 Won and Temple Stays

BTS Busan Concert Offers Relief for the Lodging Shortage with Youth Training Centers Around 10,000 Won and Temple Stays

Ahead of the June BTS world tour, Busan is tackling the lodging price-gouging controversy with tailored support, including youth training centers for around 10,000 won
['BTS' ('BTS') Busan World Tour—Full-scale Public Support to Welcome Global Tourists]The city of Busan will roll out comprehensive measures to ease a lodging shortage ahead of the 'BTS' world tour to be held in June.
| James choi

"Welcome, First Time in Korea?" Returns After 6 Months... DinDin's Comeback After 5 Years and Major Overhaul

"Host System" Abolished, Declaring an Authentic "Evolved Travel"
Original Members DinDin and Veteran Kim Jun-hyun MC Team... "We Will Create a Golden Era Again"
First Traveler "Eiffel Tower Celebrity" Paco to Oscar-Winning Directors, a Glamorous Lineup
MBC Every1's flagship entertainment program and the original foreigner travel program "Welcome, First Time in Korea. " (hereafter "Welcome") has returned with a completely new look after a 6-month reorganization.
| Yangsimoh
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi