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SM Holds a 10km Running Event Where Artists and Fans Run Together—First Held on Oct. 3

SM Holds a 10km Running Event Where Artists and Fans Run Together—First Held on Oct. 3

The 10km course runs through Incheon’s Wangs‌an Marina Port, followed by a special stage by affiliated artists after the race ends.
A first-of-its-kind experiment in the entertainment industry: a 10km running track shared by artists and fansSouth Korea’s leading K-pop agency ‘SM Entertainment’ is launching an unusual offline project that lets its affiliated artists and fan fandom breathe together beyond physical limits. On Oct.
'Loyalty for 10 Years': NCT 127 Completes Renewal With All Seven Members Signing Again With SM

'Loyalty for 10 Years': NCT 127 Completes Renewal With All Seven Members Signing Again With SM

NCT 127, a leading K-pop group celebrating a 10-year debut milestone, finishes renewals for all members based on solid trust with SM Entertainment, with all members completing renewals
'A decade of tracks, an unstoppable sprint'… NCT 127 completes another milestone with SMK-pop’s leading pioneers, the group 'NCT 127', sent a heavy message to the global music market as they once again joined hands with their agency 'SM Entertainment' (hereinafter referred to as SM).
NCT Wish releases Japan’s new song “YO-I-DON!” and unveils fresh start

NCT Wish releases Japan’s new song “YO-I-DON!” and unveils fresh start

Ahead of the release of a new single on the 15th, it pre-releases the double title track “YO-I-DON!” as global fans ramp up anticipation
A crisp, exhilarating sprint aimed straight at the melting heat, opening a new chapterA rookie poised to shake up the global music market, “NCT Wish” has finally fired an unmistakable signal toward Japan’s music scene.
All Sessions Sold Out…NCT 10th Anniversary Pop-Up ‘Neo Ground’ Wraps Up

All Sessions Sold Out…NCT 10th Anniversary Pop-Up ‘Neo Ground’ Wraps Up

The NCT 10th anniversary pop-up store that logged a sellout run for every session ends amid fan engagement through a differentiated, hands-on experience space—and a preview of what comes next.
A Space by NCT That Proves a Record-Breaking Run and a Decade-Long JourneyThe pop-up store 'Neo Ground ' that the global K-pop group NCT unveiled to mark its 10th anniversary has brought its run to a successful close after setting an overwhelming record of selling out every session.
HeartsToHearts’ “RUDE!” MV Surpasses 100 Million Views, Proving Global Breakout Status

HeartsToHearts’ “RUDE!” MV Surpasses 100 Million Views, Proving Global Breakout Status

HeartsToHearts, which has dominated global charts including Spotify, hits 100 million views for “RUDE!”; an unstoppable mainstream run that includes stages at college festival venues
“HeartsToHearts,” Proof of a global syndrome. . . “RUDE. ” Surpasses 100 Million Views“SMEntertainment” girl group “HeartsToHearts”’ megahit track “RUDE. ” (RUDE. )’s music video surpassed “100 million views” on YouTube, demonstrating overwhelming global impact. Released simultaneously worldwide on Feb.
Hearts2Hearts Announces Japanese Version of 'RUDE!'... North American Showcase to be Held

Hearts2Hearts Announces Japanese Version of 'RUDE!'... North American Showcase to be Held

Continuing the momentum of two music show wins, expanding globally... New York showcase on the 19th and festival in Japan in April
SM Entertainment's rookie girl group Hearts2Hearts will release the Japanese version of their new song 'RUDE!' at midnight on the 17th.This track is the first Japanese song released by Hearts2Hearts, featuring lyrics that capture the cute rebellion of mischievous girls who are not bound by set...
RIIZE's First World Tour 'RIIZING LOUD' Finale Sells Out All Seats... 420,000 Audience Across 21 Regions

RIIZE's First World Tour 'RIIZING LOUD' Finale Sells Out All Seats... 420,000 Audience Across 21 Regions

32,000 Gathered at KSPO Dome Over 3 Days, Concluding the Grand Tour Across 21 Regions in Asia and North America... Proving Performance Growth with 27 Songs on Stage
Group RIIZE has successfully wrapped up their first world tour with a sold-out finale concert at KSPO Dome over three days. According to their agency SM Entertainment on the 9th, RIIZE held their world tour finale concert 'RIIZING LOUD' at the KSPO Dome in Olympic Park, Seoul from the 6th to the 8th.
Red Velvet's Irene to Release First Full-Length Album 'Biggest Fan' on the 30th... Solo Return After 1 Year and 4 Months

Red Velvet's Irene to Release First Full-Length Album 'Biggest Fan' on the 30th... Solo Return After 1 Year and 4 Months

Includes a total of 10 tracks, including the title song... Captures the growth journey of becoming her own supporter. A unique 'virtual switch advertisement' concept trailer video is unexpectedly revealed, amplifying curiosity. Following the global success of her previous work 'Like A Flower', she solidifies her overwhelming position as a solo artist.
Group Red Velvet's Irene is returning as a solid solo artist with the release of her debut full-length album 'Biggest Fan'.◆First Full-Length Album 'Biggest Fan' with a Total of 10 TracksOn the 9th, her agency SM Entertainment announced that Irene's first full-length album 'Biggest Fan' will be...
BoA Leaves SM Entertainment to Establish Her Own Agency 'BApal' and Start Anew

BoA Leaves SM Entertainment to Establish Her Own Agency 'BApal' and Start Anew

A Solo Journey After 25 Years, Meaning 'BoA + Pal'..."A Choice to Clearly Implement Her Musical Direction"
Singer BoA (40) announced a new beginning by leaving SM Entertainment, where she had been for 25 years, and establishing her own agency named 'BApal Entertainment'.On the 3rd, BApal Entertainment stated, "BoA chose a new structure to more clearly implement her musical direction," revealing the...
NCT WISH to Release New Song 'Same Sky' on 27th... Japanese Drama OST

NCT WISH to Release New Song 'Same Sky' on 27th... Japanese Drama OST

Delivers Warm Comfort with Retro Pop R&B Genre... Solo Concert in Taipei Arena on 28th
The group NCT WISH has announced that they will release their new song 'Same Sky' on the 27th at 6 PM, according to their agency SM Entertainment. 'Same Sky' is produced as the original soundtrack for the Japanese TV Tokyo drama 〈Falling in Love at First Bite〉 (キンパとおにぎり ∼恋するふたりは似ていてちがう∼).