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HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol
Park Min-young, Yuk Sung-jae, and Ko Soo Confirmed to Appear in SBS ‘Nine to Six’—A Preview of an All-Time Great Office Romance

Park Min-young, Yuk Sung-jae, and Ko Soo Confirmed to Appear in SBS ‘Nine to Six’—A Preview of an All-Time Great Office Romance

‘Roco Queen’ Park Min-young’s Cool Intelligence Meets ‘Sweet Younger Man’ Yuk Sung-jae, and Ko Soo’s Return to Romance After 15 Years
Actors Park Min-young, Yuk Sung-jae, and Ko Soo are teaming up in SBS’s new drama ‘Nine to Six’. Viewers are already excited about this office-themed story that will be brought to life by Korea’s top romance craftsmen, delivering real-life, relatable emotion.
| Chua-young
[Culture &] Hwang In-youp X Lee Hye-ri Reunite in a First-Love Romance… “Dream for You” Set to Premiere in the Second Half

[Culture &] Hwang In-youp X Lee Hye-ri Reunite in a First-Love Romance… “Dream for You” Set to Premiere in the Second Half

A reunion romance between a genius director, Hwang In-youp, and a struggling reporter, Lee Hye-ri. With the team behind “The Uncanny Counter” and the creative forces from “Goblin” joining in, this is a highly anticipated release in the latter half of the year!
‘Hwang In-youp’·‘Lee Hye-ri’, ENA’s second-half tentpole ‘Dream for You’ as leads confirmedActors ‘Hwang In-youp’ and ‘Lee Hye-ri’ are teaming up for the first time for ENA’s new Monday-Tuesday drama ‘Dream for You’, scheduled to captivate viewers in the latter half of this year.
| James choi
Lee Young-ae and Yoo Ji-tae Reunite for the First Time in 25 Years After ‘One Fine Spring Day’… Mystery Romance ‘Jae-young-in’ Cast

Lee Young-ae and Yoo Ji-tae Reunite for the First Time in 25 Years After ‘One Fine Spring Day’… Mystery Romance ‘Jae-young-in’ Cast

IWILL Media Announces “Production This Year”… Depicts the Love and Hidden Truth of Two People Who Carry Pain
The leads of the legendary Korean melodrama film ‘One Fine Spring Day’ (2001), actors Lee Young-ae and Yoo Ji-tae, reunite on drama screens for the first time in 25 years. On the 23rd, production company IWILL Media officially announced that the two actors have been confirmed to star as the male...
| Yangsimoh
BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

On March 21, ‘BTS Comeback Live: Arirang’ took place. The live broadcast—made in collaboration between BTS , which helped kick-start the K-pop phenomenon, and global OTT platform Netflix—ranked No. 1 in 77 countries, and it also landed within the top three across all other service countries,...
| Seongchan Eol
“So Good, So Good, So Good!” of “Project Hail Mary”

“So Good, So Good, So Good!” of “Project Hail Mary”

The film adaptation of Andy Weir’s acclaimed sci-fi novel of the same name, 〈Project Hail Mary〉, drew more than 76,000 viewers on its opening day in Korea—setting a new record for the best opening by a foreign film in 2026.
| Chua-young
A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

The magnificent figures of the seven members aboard a sailing ship… embodying the ‘determination’ to navigate through the waves of life Festival ‘BTS The City’ across Seoul after the new album release on the 20th… Free performance at Gwanghwamun on the 21st Confirmed full group appearance on the American ‘The Tonight Show Starring Jimmy Fallon’ after 4 years and 8 months… Accelerating global activities
The group BTS has raised global fans' anticipation to a peak by unveiling more details of the title track just a day before the release of their regular 5th album 'ARIRANG'.“We will not stop, we will move forward”… The message of the title track ‘SWIM’On the 19th, their agency Big Hit Music...
| Yangsimoh
[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

World Premiere of New Song Stage at 'Spotify X BTS: Swimside' Event, Appearance on U.S. NBC's Signature Talk Show 'The Jimmy Fallon Show', Special Interview with 'Billboard'!
'BTS', the Prelude to a Grand Voyage... Overwhelmingly Grand Scale of 'Swim' Teaser RevealedGlobal pop icon 'BTS' showcased overwhelming visuals just one day before their complete group return. The second music video teaser for the title track of their fifth studio album 'Arirang' , released on the...
| James choi
'Stove League' Japanese Version to Air in Korea... First Broadcast on SBS on the 29th

'Stove League' Japanese Version to Air in Korea... First Broadcast on SBS on the 29th

Starring Kamenashi Kazuya and Nagahama Neru… Special Appearance by Ha Do-kwon from the Original 'Stove League'
The remake drama of 〈Stove League〉 produced in Japan will be available for viewers in Korea. SBS announced on the 17th that it will officially air the 〈Stove League Japanese Version〉 starting March 29th on its terrestrial channel.
| Kim Ji-yeon