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HeartsToHearts’ “RUDE!” MV Surpasses 100 Million Views, Proving Global Breakout Status

HeartsToHearts’ “RUDE!” MV Surpasses 100 Million Views, Proving Global Breakout Status

HeartsToHearts, which has dominated global charts including Spotify, hits 100 million views for “RUDE!”; an unstoppable mainstream run that includes stages at college festival venues
“HeartsToHearts,” Proof of a global syndrome. . . “RUDE. ” Surpasses 100 Million Views “SMEntertainment” girl group “HeartsToHearts”’ megahit track “RUDE. ” (RUDE. )’s music video surpassed “100 million views” on YouTube, demonstrating overwhelming global impact. Released simultaneously worldwide on Feb.
BTS Side by Side…“Baby Shark” Logs a Record Wait for 1 Billion Streams on Spotify

BTS Side by Side…“Baby Shark” Logs a Record Wait for 1 Billion Streams on Spotify

Character First to Join Spotify “Billions Club”…Riding a YouTube 16.9 Billion View Hit, the Breakout Powered the Global Soundtrack Market Too
The power of unprecedented K-content, as it enters the “Billions Club” The global mega hit “Pinkfong Baby Shark” (hereafter referred to as “Baby Shark”) has set a milestone by surpassing cumulative streaming of 1 billion on “Spotify”, the world’s largest music platform.
A Meeting of the Prajnaparamita Heart Sutra and “Macarena”… Le Sserafim Returns With “Boompala”

A Meeting of the Prajnaparamita Heart Sutra and “Macarena”… Le Sserafim Returns With “Boompala”

Release of the regular second album “Pureflow”… It opens the stage for global festivals with the Latin house title track “Boompala,” which transforms “fear into enjoyment.”
Global girl group “LE SSERAFIM” opens the prelude to a massive global festival that anyone around the world can lose themselves in—beyond the group’s trademark sharp edge. Four-year debut anniversary “LE SSERAFIM”, the setting for a global festival that embraces mass appeal with a razor-sharp edge...
[Interview] Kang Dong-won on 'Wild Sing,' the Most Radical Challenge of His Career ①

[Interview] Kang Dong-won on 'Wild Sing,' the Most Radical Challenge of His Career ①

“One hour step practice, one hour technique practice, one hour choreography practice, then technique practice again — I practiced four hours a day”
Kang Dong-won let himself go without reservation. He said he wasn’t working extra hard just this time. He explained that he’s always approached each project with the mindset that you can’t afford to strike out; if you strike once, you must make it to base the next time — and that attitude has...
[Photo&] Byeon Woo-seok and singer Debut Kim Nam-gil… Trendsetting actors who grab the mic

[Photo&] Byeon Woo-seok and singer Debut Kim Nam-gil… Trendsetting actors who grab the mic

From leading roles to OST vocal performances—down to official music releases. A dazzling look at multi-talented entertainers who drive both box-office momentum and image makeovers at the same time
In the wider world of pop culture, "hexagon talent"—with outstanding abilities across multiple fields—has emerged as a core force in the industry. Going beyond acting as their main job, these actors’ bold moves to expand into music are taking over both the big screen and the TV screen.
HYBE Cats Eye Clinches Two Wins at the U.S. “Webby Awards”

HYBE Cats Eye Clinches Two Wins at the U.S. “Webby Awards”

Wins the Main Award and the Popular Choice Award with the GAP campaign that surpassed 8 billion views... Returning with a new album in August
Standout as a global fashion icon, ‘KATSEYE’ HYBE and Geffen Records’ joint global girl group ‘KATSEYE’ achieved two wins at the U. S. ’s most prestigious digital awards ceremony, the ‘Webby Awards’, proving its worldwide impact.
J-Pop Top Trend 'Mrs. GREEN APPLE' Wakai Hiroto Makes a Surprise Appearance in Korea Ahead of Film Release

J-Pop Top Trend 'Mrs. GREEN APPLE' Wakai Hiroto Makes a Surprise Appearance in Korea Ahead of Film Release

A Two-Film Special Release Commemorating the 10th Anniversary: Exclusive in CGV on the 27th… Meets Korean Fans via a Q&A with the Audience (GV) on the 30th
Japan's Premier Rock Band 'Mrs. GREEN APPLE' Confirmed for a Korea Visit to Celebrate Its 10th Anniversary 'Hiroto Wakai', a core member and guitarist of the top-tier three-piece rock band 'Mrs. GREEN APPLE' that has dominated Japan's popular music scene, will make an electrifying appearance with...
andTEAM 750,000 Copies · RIIZE 500,000 Copies · TXT 250,000 Copies · NiziU Wins Gold …K-Pop Gold Disk Applications in Japan

andTEAM 750,000 Copies · RIIZE 500,000 Copies · TXT 250,000 Copies · NiziU Wins Gold …K-Pop Gold Disk Applications in Japan

Japan Record Association Announces April Certifications…Proves Dominant Local Popularity for K-Pop Groups, Including andTEAM’s Triple Platinum Achievement
'K-pop' Artists Dominate Japan’s Music Market. . . A Large Number of 'Gold Disk' Certifications for April Korean idol groups once again proved their firm status as 'K-pop' by recording overwhelming physical album sales in Japan’s music market.
A Miracle for a Lifelong Last-Place Team… SBS’ ‘TRAI’ Wins Top Prize at the Houston Film Festival

A Miracle for a Lifelong Last-Place Team… SBS’ ‘TRAI’ Wins Top Prize at the Houston Film Festival

Rugby drama ‘TRAI,’ starring Yoon Kye-sang, wins the TV category’s top prize at the Houston International Film Festival, one of North America’s top three film festivals
SBS’ acclaimed sports drama 'TRAI' dominates North America with a miraculous comeback win SBS’ well-made sports drama 'TRAI: Miracles Become Us' (hereafter 'TRAI') proved once again just how overwhelming K-content’s global influence is, by taking home the Grand Prize—the highest honor—at the 59th...
Netflix Wins Two Oscars: ‘Kedehun’ Draws Fans Worldwide With a Live Stage Performance

Netflix Wins Two Oscars: ‘Kedehun’ Draws Fans Worldwide With a Live Stage Performance

‘K-Pop Demon Hunters,’ Netflix’s Top-Hitting Animation That Swept the Academy Awards, Finds Fans Worldwide Through Live Performances on Stage
Netflix will host a Live World Tour for the animated feature film ‘K-Pop Demon Hunters,’ which sparked a global sensation. Netflix announced on the 14th through its official website Toodoom that, working with global entertainment company AEG Presents, it is planning and producing a global tour...