HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars
Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India
In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim
With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
