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BTS Turns Las Vegas Red With the “Sphere”… Sets the Stage for the 2026 North & Central America World Cup Halftime Show

BTS Turns Las Vegas Red With the “Sphere”… Sets the Stage for the 2026 North & Central America World Cup Halftime Show

In collaboration with the Las Vegas Tourism Authority, launches the largest-ever campaign, “GLOBAL THE CITY 2.0” Using the theme of the regular 5th album “ARIRANG,” adorns the exterior of a major performance venue’s Sphere and broadcasts outdoor ads across the Strip Ahead of four performances at the Allegiant Stadium, a double celebration as BTS will headline the 2026 FIFA North & Central America World Cup Final Halftime Show
Las Vegas, Nevada’s major concert venue, the ‘Sphere,’ is set to transform with the theme of ‘ARIRANG’ in celebration of BTS’s world tour concert. Launching GLOBAL THE CITY 2.0 and Sphere decorations On the 15th, its agency, BigHit Music, announced the detailed operating plan for the offline event...
[Photo&] BTS Receives a Royal Welcome in Mexico…50,000 Fans Pack in Front of the Presidential Palace, Streets Overflowing

[Photo&] BTS Receives a Royal Welcome in Mexico…50,000 Fans Pack in Front of the Presidential Palace, Streets Overflowing

A Meeting with President Sheinbaum and Receiving a Government Commemorative Plaque…Expecting ₩150 Billion in Economic Impact from Three Days of Concerts
'BTS' ('BTS') reaffirmed their 'global stature' as they received a state-level welcome from the Mexican government. BigHit Music announced on June 6 that 'BTS' visited the presidential office in Mexico City, held a conversation with President 'Claudia Sheinbaum' ('Claudia Sheinbaum'), and received...
“BTS Stood on the Balcony of Mexico’s Presidential Palace”… The Heart of Mexico Turned Violet Purple”

“BTS Stood on the Balcony of Mexico’s Presidential Palace”… The Heart of Mexico Turned Violet Purple”

At the invitation of President Sheinbaum, visited the presidential palace… greeted citizens from the balcony President Sheinbaum lauds BTS: “BTS music carries messages of friendship and peace” Economic impact from the Mexico City performance alone is about 155.7 billion won… Proving its global stature after dominating Billboard with “Arirang”
As the group BTS is currently on its world tour, “ARIRANG,” it has once again proved the overwhelming global status of K-pop by receiving head-of-state-level, official guest treatment in the heart of Mexico. ■ BTS on the presidential palace balcony… Cheers that paralyzed Mexico City According to...
“The Man Who Lives With the King” Merch Boom… Park Ji-hoon Photocard Listed for 450,000 won, and the Used-Market “King and Man” Boom Spreads

“The Man Who Lives With the King” Merch Boom… Park Ji-hoon Photocard Listed for 450,000 won, and the Used-Market “King and Man” Boom Spreads

Search volume on Bunjang explodes 2,800-fold. From original tickets to Danjong history books—an unexpected used-market turnaround craze
A phenomenon around “The Man Who Lives With the King” that dominates used platforms beyond movie theaters The box-office surge of the film “The Man Who Lives With the King” is striking not only movie theaters but also used-trading platforms, forming an unusual cultural-consumption craze.

"Bra Hanging on Hollywood Sign"... Sydney Sweeney Faces Controversy Over 'Unauthorized' Lingerie Promotion

On the 26th, the Hollywood Chamber of Commerce stated, "Illegal activities without permission will face legal action"... TMZ Video Sparks Controversy. Sydney Sweeney's late-night climb to promote the lingerie brand 'Syrn', which was invested in by Jeff Bezos, received filming permission but was denied 'contact'... Will she be punished like the 'Hollyweed' incident in 2017?
Hollywood's rising star Sydney Sweeney is facing a potential legal dispute after pulling off a bizarre performance by hanging lingerie on the iconic 'Hollywood Sign' in Los Angeles. According to American entertainment media TMZ and the Hollywood Chamber of Commerce on the 27th , Sydney Sweeney...
CJ OnStyle Launches Exclusive Official Merchandise for tvN's Hit Series 'TaePoongSangSa'

CJ OnStyle Launches Exclusive Official Merchandise for tvN's Hit Series 'TaePoongSangSa'

Introducing tumblers, towels, and more with a 90s retro vibe... Attempting a fusion of content and commerce
CJ OnStyle is exclusively presenting the official merchandise for the popular tvN drama 'TaePoongSangSa', stimulating fans' desire to collect. On the 20th, CJ OnStyle announced the launch of the official product lineup for 'TaePoongSangSa', faithfully recreating the retro vibe of the late 1990s,...
SLL, Expanding Fandom Across Genres from ‘Crime Scene’ to ‘The Outlaws’

SLL, Expanding Fandom Across Genres from ‘Crime Scene’ to ‘The Outlaws’

Proving success both online and offline in OTT and theaters, building a domestic and international fandom base
Global IP powerhouse SLL (www.sll.co.kr) is securing fandom through various content such as entertainment and films, expanding its global competitiveness. Rather than settling for one-time hits, it is establishing a long-term growth system by expanding into seasons or franchises and connecting...
BTS Jin's Sunglasses Worn During Live Broadcast Sold Out, Smiling Reunion with Fans

BTS Jin's Sunglasses Worn During Live Broadcast Sold Out, Smiling Reunion with Fans

What is the secret behind BTS Jin's sunglasses selling out and the fans' excitement?
BTS's Jin wore unique sunglasses during a ‘Weverse’ live broadcast, which set a record for selling out immediately after the broadcast, successfully reconnecting with fans. On August 18, Jin delivered warm energy during his first official live broadcast after military service, alleviating the long...
Tomorrow X Together X LG Twins, A Meeting of K-Pop and Baseball with 'PPULBATU'

Tomorrow X Together X LG Twins, A Meeting of K-Pop and Baseball with 'PPULBATU'

Collaboration products will be available for sale starting August 20
Tomorrow X Together and LG Twins have announced a collaboration. The group Tomorrow X Together has announced that they will release products created in collaboration with the baseball team LG Twins featuring their official character 'PPULBATU'.
'Demon Slayer: Mugen Train' Channing Tatum Cast as Keizo in English Dub

'Demon Slayer: Mugen Train' Channing Tatum Cast as Keizo in English Dub

'Deadpool & Wolverine' Star Takes on Japanese Animation Dub... Set for Release in Theaters in the U.S. and Canada on September 12
Hollywood action star Channing Tatum, known for 'Deadpool & Wolverine', has been cast as the voice of Keizo in the English dub of 'Demon Slayer: Mugen Train Chapter 1 Akaza's Rebirth', which is currently showing nationwide in Japan, according to an exclusive report by Variety.