CJ OnStyle Launches Exclusive Official Merchandise for tvN's Hit Series 'TaePoongSangSa'

CJ OnStyle is exclusively presenting the official merchandise for the popular tvN drama 'TaePoongSangSa', stimulating fans' desire to collect. On the 20th, CJ OnStyle announced the launch of the official product lineup for 'TaePoongSangSa', faithfully recreating the retro vibe of the late 1990s, which is the backdrop of the drama.

Launch of Various Merchandise Including Tumblers, Stickers, and Towels

The merchandise being launched this time features designs that capture the retro vibe of the late 1990s. The product lineup is diverse as follows.

Set products consisting of a tumbler, three types of tumbler decoration stickers, three types of face towels and hand towels, two types of face towels, and two types of hand towels

Purchases can be made through the CJ OnStyle app, and a discount of up to 15% will be offered for pre-orders until the 26th. Additionally, from the 27th to December 5th, a pop-up store will be operated at Yongsan I-Park Mall in Seoul, providing fans with the opportunity to experience and purchase the products directly.

First Strategic Collaboration Among CJ ENM Affiliates

The launch of the 'TaePoongSangSa' merchandise signifies a strategic collaboration that goes beyond simple product sales. This is the first collaborative project between CJ OnStyle of the CJ ENM commerce division and Brandworks Korea, along with Studio Dragon under the CJ ENM entertainment division, and it is gaining attention as a case of attempting a fusion of content and commerce.

A representative from CJ OnStyle stated, "Consumption of intellectual property (IP) based on fandom is becoming a key pillar of commerce growth," and added, "Starting with this collaboration, we will continue to strengthen the synergy between entertainment and commerce to provide fans with diverse experiences and values."

'TaePoongSangSa' is a tvN drama set against the backdrop of the 1997 financial crisis, and it is gaining attention for its reflection of the era and retro vibe. The launch of this merchandise is analyzed as part of a strategy to satisfy fans' desire to collect based on the drama's popularity and to maximize the added value of the IP.