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The Status of K-Culture... Hyundai Motor Becomes the Sole Sponsor of CNN Documentary 'K-Everything'

The Status of K-Culture... Hyundai Motor Becomes the Sole Sponsor of CNN Documentary 'K-Everything'

Featuring a host of stars including PSY and Lee Byung-hun... A spotlight on the keys and momentum behind K-culture’s global success, from music to beauty
The status of K-culture sweeping the world, brought into sharp focus through CNN’s documentary 'K-Everything,' which Hyundai Motor sponsors exclusively.Global cultural phenomenon: Uncovering the power of K-culture with a CNN documentary that captivates the world'Hyundai Motor' has unveiled for the...
| James choi
The Heart of K-Pop, “Psy”: Opens Up in a CNN Documentary, “’Gangnam Style’ Is a Dream and a Nightmare”

The Heart of K-Pop, “Psy”: Opens Up in a CNN Documentary, “’Gangnam Style’ Is a Dream and a Nightmare”

In CNN’s new documentary “K-Everything,” a conversation with Daniel Dae Kim. It sheds light on the hidden side of K-pop—the global phenomenon—and the creative struggles behind it.
The Heart of K-Pop, Spotlighted by CNN—Telling the Story Behind ItSinger “Psy” makes a special appearance in the newly planned documentary series “K-Everything” from the globally respected news channel “CNN International,” focusing on the impact of “K-pop”—an essential force in the worldwide music...
| James choi
HYBE·SM·JYP·YG Join Forces… Pushing for “Korea’s Coachella” Phenomenon ‘Fanomenon’

HYBE·SM·JYP·YG Join Forces… Pushing for “Korea’s Coachella” Phenomenon ‘Fanomenon’

The top four K-pop agencies are moving to establish an unprecedented joint venture to hold a massive global festival, ‘Fanomenon,’ that aims to surpass Coachella.
An unprecedented ‘Big4’ alliance launches a joint venture to seize global dominanceHolding absolute power in South Korea’s music scene, agencies often referred to as the so-called ‘Big4’—‘HYBE’, ‘SM Entertainment’, ‘JYP Entertainment’, and ‘YG Entertainment’—are building a united front like never...
| James choi
Hana Card:

Hana Card: "Foreigners came to see BTS and spent 55.5 billion won"... a sharp 807% spike in sales at nearby retail districts

Average spending per person: 1.85 million won... Card payments at local businesses around the venue—like convenience stores and cafes—rose as much as 12 times, highlighting K-pop’s economic impact
'BTS ripple effects' 55. 5 billion won, the industrial value of 'K-pop' that shook GoyangThe performance by the group 'BTS' at Goyang Sports Complex Stadium proved that, beyond a simple cultural event, it delivered a massive 'economic ripple effect'.
| James choi
[Photo &] BTS World Tour “ARIRANG” Opens in Goyang, “Concert Scene”…40,000 ARMYs Push Through Wind and Rain

[Photo &] BTS World Tour “ARIRANG” Opens in Goyang, “Concert Scene”…40,000 ARMYs Push Through Wind and Rain

Brought to Goyang Sports Complex for its debut Despite the rough weather, fans from around the world gathered, and lively activity continued throughout the surrounding business district under strict safety management.
[Photo] ‘BTS’ enthralls the world with the grand opening of the ‘ARIRANG’ tourGlobal pop icons ‘BTS’ kicked off the first chapter of their new world tour ‘ARIRANG’ at ‘Goyang Sports Complex’ in Gyeonggi-do. With commanding stage presence and flawless performances, the group quickly captured the...
| James choi
BTS “Arirang” Takes Over Billboard—The Secret Behind Bang Si-hyuk’s Giant “Song Camp” That Won Over America

BTS “Arirang” Takes Over Billboard—The Secret Behind Bang Si-hyuk’s Giant “Song Camp” That Won Over America

From an American songwriting camp with well-known producers to Bang Si-hyuk’s “BTS tourism theory,” here’s what’s behind BTS topping the charts with their 5th studio album
Taking Over Billboard—BTS’s Secret Behind a Massive “song camp” in the U. S. BTS’s 5th studio album ‘Arirang’ has claimed the top spot on the U. S. Billboard charts. At the center of this unprecedented success is a large-scale “song camp” that took place on location in the United States.
| James choi
Rise and ZEROBASEONE Star Lineup… “MyK FESTA” Held in June in Goyang

Rise and ZEROBASEONE Star Lineup… “MyK FESTA” Held in June in Goyang

Highlight, RIIZE, ZEROBASEONE, and more confirm a dazzling lineup… A major K-culture festival to be held at KINTEX in June
A global K-pop-fandom spectacle, '2026 MyK FESTA' kicks off this summerA massive K-culture festival drawing strong attention from global K-pop fans is on the way. 'Korea Foundation for International Cultural Exchange' will host '2026 MyK FESTA' at KINTEX and ‘Sono Calm Goyang’ in Goyang, Gyeonggi,...
| James choi
‘BTS 방탄소년단’, With Regular Album No. 5 ‘Arirang’—Simultaneously Topping ‘Billboard’… A New Chapter in K-Pop History

‘BTS 방탄소년단’, With Regular Album No. 5 ‘Arirang’—Simultaneously Topping ‘Billboard’… A New Chapter in K-Pop History

Overcoming limited eligible downloads and exclusion from YouTube, they also reached No. 1 on the ‘Hot 100.’ From mid-tier hip-hop idol groups to No. 1 on Billboard’s singles and albums—then, after completing military service, returning to No. 1 again. “BTS, as a global pop artist—BTS itself is a genre… ‘ARMY’ is a community of values that goes beyond consumers.”
BTS Sweeps ‘Billboard’ at the Same Time With Regular Album No. 5 ‘Arirang’… A New History for K-PopAs Korea’s top global group, BTS, they pulled off an exceptional feat with their fifth regular album, ‘Arirang’—simultaneously claiming No. 1 on the U. S.
| James choi
[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

BTS Takes Over the Guggenheim in New York—First Stage Performance of New Song “Swim” on “The Tonight Show Starring Jimmy Fallon.” RM Returns to Full Health, and Fans’ Explosive Group Chant Erupts
The Center of Global Pop: BTS Returns, Turning the United States Upside Down“A new song just dropped—how does everyone already know the lyrics?” The Explosive Fandom Chant of “ARMY” Takes Over the StudioWhen BTS’s new song “Swim” rang out inside the studio of NBC’s flagship talk show “The Tonight...
| James choi
[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

The first auditions take place in five major Indian cities and online. Global partners such as Samsung and Nongshim join the project, helping expand K-pop’s reach beyond borders.
' HYBE ' in India, home to 1. 4 billion people, begins a search for the next generation of ' K-pop ' starsGlobal entertainment company ' HYBE ' will kick off a large-scale ' global audition ' for ' India ', a market of 1. 4 billion people, right away.
| James choi