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BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

The “Butter” MV, the second English single released in May 2021, hits 1.1 billion YouTube views as of the morning of the 27th A Billboard “Hot 100” No. 1 chart-topper, it becomes the group’s seventh music video to surpass 1.1 billion views in total, underscoring an unending surge in popularity Kicking off in Goyang, the world tour “Arirang” is cruising along, with the group set to take over New York’s MetLife Stadium in the U.S. in August
Big Hit Music said on the 27th that BTS’s hit song “Butter” music video has surpassed 1. 1 billion views on YouTube. The group’s seventh 1. 1 billion-view global mega hit in total The “Butter” music video, a digital single released by BTS in May 2021, surpassed 1. 1 billion YouTube views around 2 a. m.
| Seongchan Eol
'Korea’s Coachella' to Be Born in Advance: Public Culture Exchange Committee Announces '2027 FANOMENON' to Be Held at Seoul Arena and KINTEX in December 2027

'Korea’s Coachella' to Be Born in Advance: Public Culture Exchange Committee Announces '2027 FANOMENON' to Be Held at Seoul Arena and KINTEX in December 2027

Centered on K-pop with fans and a phenomenon combined, '2027 FANOMENON' will be held on an instant schedule from Dec. 2 to Dec. 12 next year At Changdong Seoul Arena, 'fan-dominated awards and concerts' will run, while at Goyang KINTEX, 'K-culture exhibitions and experiences' will be integrated Park Jin-young, co-chairman, says it will push for establishing K-culture centers in major cities worldwide and a 2028 LA festival
The Public Culture Exchange Committee’s '2027 FANOMENON,' planned under the banner of a 'Korea-style Coachella,' will take place at the Changdong Seoul Arena and the second exhibition hall of KINTEX in Goyang from Dec. 2 to Dec. 12 next year.
| Seongchan Eol
NCT 127 Returns With Full-Length 7th Album ‘BLINGY’ Marking Its 10th Anniversary: Surprise Preorder Launch Today (27th)

NCT 127 Returns With Full-Length 7th Album ‘BLINGY’ Marking Its 10th Anniversary: Surprise Preorder Launch Today (27th)

On Aug. 24, NCT 127 begins releasing all tracks from its 7th full-length album ‘BLINGY’ and starts preorders for both on- and off-line physical albums The 9-track set captures the band’s 10-year journey and the unity of ‘One Team,’ with activities in a five-member lineup excluding Doyoung and Jungwoo The group also teases its fifth global tour in September, ‘NEO CITY－THE REDLINE,’ which follows four world tours
NCT 127 is making a comeback with its 7th full-length album to mark its 10th debut anniversary. A 10-year journey and dazzling unity to be proven with the 7th full-length album 'BLINGY' SM Entertainment said on the 27th that NCT 127 will release its 7th full-length album 'BLINGY ' on Aug. 24.
| Seongchan Eol
[Photo&] ENHYPEN Breaks Through to Its First Ever Comic-Con—Dark Moon Brings Together a Fandom of 200 Million Views

[Photo&] ENHYPEN Breaks Through to Its First Ever Comic-Con—Dark Moon Brings Together a Fandom of 200 Million Views

SDCC panel talk and a bustling booth spotlight the film “Twilight” director and the vampire world
K-pop idols have made their first entry into San Diego Comic-Con , the world’s largest pop-culture festival. The protagonists are the group ‘ENHYPEN’. On the 23rd , they attended the event at the San Diego Convention Center in the United States as panel guests and met the global fanbase of the...
| James choi
Kim Dae-ho and Song Gain team up… SBS’ first rural variety in 16 years since “Family Outing” goes off the air on June 26

Kim Dae-ho and Song Gain team up… SBS’ first rural variety in 16 years since “Family Outing” goes off the air on June 26

Kim Dae-ho joins SBS as a permanent fixture for the first time since going freelance… Park Eun-young joins the cast of “Black and White Chef: Battle of Cooking Classes,” and TXT’s Soobin and CRAVITY’s Hyeongjun make their first guest appearances
A return after 16 years, a new paradigm for SBS rural varietyAfter the legendary variety program 'Family Outing. ' ended, SBS declared the revival of rural variety after a full 16 years with its sights set high. Scheduled to unveil on June 26 at 10:55 a. m.
| James choi
SM Holds a 10km Running Event Where Artists and Fans Run Together—First Held on Oct. 3

SM Holds a 10km Running Event Where Artists and Fans Run Together—First Held on Oct. 3

The 10km course runs through Incheon’s Wangs‌an Marina Port, followed by a special stage by affiliated artists after the race ends.
A first-of-its-kind experiment in the entertainment industry: a 10km running track shared by artists and fansSouth Korea’s leading K-pop agency ‘SM Entertainment’ is launching an unusual offline project that lets its affiliated artists and fan fandom breathe together beyond physical limits. On Oct.
| James choi
LE SSERAFIM and ILLIT Join Forces on ‘ICONIC BY MISTAKE,’ Surpassing 100 Million Streams on Spotify in 41 Days

LE SSERAFIM and ILLIT Join Forces on ‘ICONIC BY MISTAKE,’ Surpassing 100 Million Streams on Spotify in 41 Days

Entering Billboard’s ‘Hot 100’ for a fifth consecutive week, the track’s hard-hitting beats and offbeat sound point to a long run on the charts
HYBE’s girl group alliance enters Billboard’s ‘Hot 100’ for 5 straight weeks… What 100 million Spotify streams meansA massive project brings together three girl groups representing labels under HYBE: ‘LE SSERAFIM’, ‘ILLIT’, and ‘KATSEYE’, shaking up the global pop market’s landscape.
| James choi
NewJeans Agency ADOR Launches Its First Domestic Boy Group Audition, Starting With Those Born in 2007

NewJeans Agency ADOR Launches Its First Domestic Boy Group Audition, Starting With Those Born in 2007

Kicking off in Seoul on Aug. 1, the label will tour seven cities nationwide—its first Korea-only event under the HYBE umbrella.
"NewJeans" to follow a "boy group" hunt… ADOR holds first-ever seven-city tour in South KoreaADOR, a label under HYBE that has reshaped the global K-pop market, will for the first time since its founding hold a "boy group audition" exclusively in South Korea.
| James choi
KiiiKiii Named Gangnam District's First Promotional Ambassadors of Its 9th Elected Administration Before Aug. 10 Comeback

KiiiKiii Named Gangnam District's First Promotional Ambassadors of Its 9th Elected Administration Before Aug. 10 Comeback

Attended an appointment ceremony at Gangnam District Office on the 24th; will serve two years promoting the district's policies, culture and tourism as the face of the K-culture hub and returns with new album 'WhyKiiiKiii' on Aug. 10.
K-pop group KiiiKiii has been appointed the first promotional ambassadors of Seoul's Gangnam District under its ninth elected administration, Seoul's Gangnam District Office said on the 24th.Seoul's Gangnam District Office on the 24th appointed the five-member Starship Entertainment group KiiiKiii...
| Seongchan Eol
aespa Unveils Japan’s First Mini Album ‘KISS N TELL’ in a Surprise Release, Shedding ‘Metal Taste’ for Refreshing Pop Energy

aespa Unveils Japan’s First Mini Album ‘KISS N TELL’ in a Surprise Release, Shedding ‘Metal Taste’ for Refreshing Pop Energy

At midnight on the 24th, aespa releases all tracks’ audio and a music video for the title song simultaneously The 6-track set also includes a house-based dance pop title track, along with a range of songs such as anime and drama OSTs aespa is set to take the stage at the U.S. ‘2026 Lollapalooza Chicago’ on August 2, heating up the global stage
The rookie group aespa (æspa) released the full track audio and a music video for the title song of its first Japan mini album, ‘KISS N TELL,’ at midnight on the 24th.Title track ‘KISS N TELL’ embraces a refreshing, quirky pop sensibility instead of ‘Metal Taste’ The title track ‘KISS N TELL,’...
| Seongchan Eol