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BTS Declines to Submit to 69th Grammys, Rejecting Division by Region and Language

BTS Declines to Submit to 69th Grammys, Rejecting Division by Region and Language

Despite taking No. 1 on the Billboard charts with its regular fifth album ‘Arirang,’ it makes the unprecedented choice to skip the ceremony… The controversy erupts over exclusion from major awards after the Grammys’ new ‘Best Asian Pop’ category is introduced
BTS Backs Out of Submitting to the 69th Grammys on the Spot… Rejects Limits of ‘Arirang’ by RegionBacklash After the Creation of ‘Best Asian Pop,’ Even as It Reaches No. 1 on Billboard; An Unusual Boycott Declaration for the Ceremony for the Third Straight YearAn Unprecedented Move by the Global...
| James choi
BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

The “Butter” MV, the second English single released in May 2021, hits 1.1 billion YouTube views as of the morning of the 27th A Billboard “Hot 100” No. 1 chart-topper, it becomes the group’s seventh music video to surpass 1.1 billion views in total, underscoring an unending surge in popularity Kicking off in Goyang, the world tour “Arirang” is cruising along, with the group set to take over New York’s MetLife Stadium in the U.S. in August
Big Hit Music said on the 27th that BTS’s hit song “Butter” music video has surpassed 1. 1 billion views on YouTube. The group’s seventh 1. 1 billion-view global mega hit in total The “Butter” music video, a digital single released by BTS in May 2021, surpassed 1. 1 billion YouTube views around 2 a. m.
| Seongchan Eol
BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

Spotify tops a record 30 million plays—streaming of “Dynamite” jumps 105%
“BTS” magic in 13 minutes… the reason searches for the group surged 4 times worldwideThe group BTS took over the halftime show of the 2026 FIFA North America and Central America World Cup final, setting a new milestone in global popular music history.
| James choi
BTS Performs “Normal” From Hanok, Reaching No. 41 on Billboard—A Live Capture of Even the Breathing

BTS Performs “Normal” From Hanok, Reaching No. 41 on Billboard—A Live Capture of Even the Breathing

An alternative pop track that conveys the emptiness behind the spotlight, released as a surprise ahead of next month’s New York world tour
Behind the dazzling spotlight: the deep emptiness and paradoxical aesthetics held by a hanokGlobal pop icons BTS captured the attention of music fans worldwide with new live content that deepens the group’s fifth studio album. At 12 a. m.
| James choi
[Billboard News] Jennie Hits No. 5 for a Second Straight Week on the Hot 100... TXT Yeonjun Debuts at No. 16 on the Billboard 200

[Billboard News] Jennie Hits No. 5 for a Second Straight Week on the Hot 100... TXT Yeonjun Debuts at No. 16 on the Billboard 200

The “comeback” myth built by short-form clips... Jennie releases a new single on the 24th
The Jennie effect that reshaped the pop market lands at the top tier on BillboardK-pop’s standing in the global pop market was proven again. “Dracula”, a track featuring BLACKPINK’s Jennie and Australian pop star Tame Impala, surged to No. 5 for a second consecutive week on the U. S.
| James choi
KBS·JTBC Ratings Tie at 3.4% as Spain Wins — ‘Dynamite’ by BTS Lights Up the Night

KBS·JTBC Ratings Tie at 3.4% as Spain Wins — ‘Dynamite’ by BTS Lights Up the Night

BTS Makes World Cup History with the First-Ever Halftime Show, While Jung Ho-yeon Heads to the Final as the Trophy Presenter for a 1-0 Match
At the broadcast booth of the ‘2026 International Federation of Association Football North America Cup’ final, which drew the attention of soccer fans around the world, ‘KBS’ and ‘JTBC’ staged a ratings showdown with not an inch to spare. The return of the invincible fleet, and a 3.
| James choi
BTS Fires Up the 2026 World Cup Final…With a First-of-Its-Kind, Epic Halftime Show

BTS Fires Up the 2026 World Cup Final…With a First-of-Its-Kind, Epic Halftime Show

From singing Billboard No. 1 smash “Dynamite” to outfits bearing Son Heung-min’s jersey numbers… Madonna, Shakira, Justin Bieber and other global pop stars cap the World Cup’s final bow
21st-century pop icons that hit the heart of a global festivalAbsolute power in the global music scene, “BTS” “the 2026 FIFA North Central America World Cup” final halftime show, taking full command and rewriting the history of pop.
| James choi
[UK Official Chart News] HYBE’s LE SSERAFIM, ILLIT and KATSEYE Pull Off a 5-Week Streak

[UK Official Chart News] HYBE’s LE SSERAFIM, ILLIT and KATSEYE Pull Off a 5-Week Streak

The collaboration track “Iconic By Mistake” keeps charting in the UK for the long haul… BTS’s “Arirang” also enters for a 17th consecutive week, underscoring K-pop’s staying power
A K-girl-group coalition line that cuts through the heart of British pop—and the secret behind its steady long-term hit runAt the peak of the vast world HYBE has built, the unprecedented alliance of “LE SSERAFIM”, “ILLIT”, and “KATSEYE” has smashed through the solid wall of the conservative UK...
| James choi
BTS releases Korean version of “Normal”…Halftime stage at 2025 World Cup final on the 19th

BTS releases Korean version of “Normal”…Halftime stage at 2025 World Cup final on the 19th

The “Normal” MV, carrying wounds and solace hidden behind the dazzling spectacle, is unveiled. BTS will take the halftime-show stage at the 2025 World Cup final alongside Madonna, among others, on the 19th.
Rawness and reassurance behind the spotlight leaves a mark on the World Cup final global stage Global pop icon ‘BTS’ sent a wave across the worldwide music market after it unveiled on the 17th the Korean version and music video of the standout track ‘Normal’ from its regular fifth album ‘Arirang’.
| James choi
BTS Leads K-Pop Export Surge of 125% in the First Half… BigBang and Stray Kids Take the Stage in the Second Half

BTS Leads K-Pop Export Surge of 125% in the First Half… BigBang and Stray Kids Take the Stage in the Second Half

After conquering the United States, Blackpink, Cortiz, BigBang, and Stray Kids are set to reclaim the annual 100-million-album milestone this year
The map of global pop music history is in turmoil. Fueled by the overwhelming performances of mega artists such as 'BTS' and 'Blackpink', the 'K-pop market' saw an unprecedented boom in the first half of this year.
| James choi