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YouTube Microdramas Top 6.5 Billion Views in First Half of Year; Viewing Time in Korea Doubles

YouTube Microdramas Top 6.5 Billion Views in First Half of Year; Viewing Time in Korea Doubles

Global watch time up 50% year over year; TV viewing surges 90% YouTube introduces serialized Shorts series and supports monetization with AI-powered subtitles
The microdrama market, led by global video platform YouTube, is becoming a worldwide sensation. Short-form content, with its brisk pacing and gripping storylines, topped 6. 5 billion views globally in the first half of this year alone, reshaping the media landscape.
| James choi
[New Festival] Seoul Record Fair Opens in Seongsu on Oct. 31, Showcasing Analog Music; More Than 40 Albums to Debut Exclusively, Limited-Edition LPs on Sale

[New Festival] Seoul Record Fair Opens in Seongsu on Oct. 31, Showcasing Analog Music; More Than 40 Albums to Debut Exclusively, Limited-Edition LPs on Sale

More than 60 shops and labels to take part; limited-edition LPs include a classic Lim Hyun-jung album
A celebration of analog music, where record shops and musicians thrive together The 15th Seoul Record Fair will kick off in grand style from Oct. 31 through Nov. 1 at PUBG Seongsu, a multi-purpose cultural space in Seoul’s Seongdong District.
| James choi
HANRORO to Make Arena Debut With Jan. 2 Concert ‘Question Mark’

HANRORO to Make Arena Debut With Jan. 2 Concert ‘Question Mark’

Fifth solo concert to span two days at Inspire Arena in Incheon, as singer seeks answers with fans
A remarkable rise for a singer-songwriter who connects with the world by asking questions Singer-songwriter HANRORO, who has won over audiences with her singular sensibility and explosive band sound, will take the stage at an arena for the first time since her debut.
| James choi
Netflix Marks 10 Years in Korea: 80% of Global Members Have Watched Korean Content

Netflix Marks 10 Years in Korea: 80% of Global Members Have Watched Korean Content

Partnerships with 80 Korean production companies and 95,000 jobs have helped expand Korea’s creative ecosystem
Global streaming company Netflix, co-CEO Ted Sarandos, is marking 10 years in the Korean market, having made a significant impact across the country’s content industry. Since arriving in 2016, Korea has become one of Netflix’s most important global content production hubs.
| James choi
[Seong Chan-eol’s Comic Books] Meet Your Own Team of “Loser Heroes” in Dispatch

[Seong Chan-eol’s Comic Books] Meet Your Own Team of “Loser Heroes” in Dispatch

I’m obsessed with subculture. Whether it’s a movie, webtoon, game, comic book or animated series, I’ll check out anything with an inventive story, premise or characters. Comic books opened the door to fandom for me; now I’m a grown-up kid who reads comics as e-books and webtoons on my phone.
| Seongchan Eol
HYBE’s Price Target Cut 18.2% to 270,000 Won… A Buying Opportunity After BTS Hiatus

HYBE’s Price Target Cut 18.2% to 270,000 Won… A Buying Opportunity After BTS Hiatus

Korea Investment & Securities estimates third-quarter operating profit at 169.7 billion won and lowers valuation multiple to 25 times
Portfolio diversification stands out amid generational transition challenges in the entertainment industry On the 22nd, Korea Investment & Securities cut its price target for 'HYBE' by 18.2%, from 330,000 won to 270,000 won, reflecting market concerns about a hiatus in 'BTS' activities after the...
| James choi
tvN’s ‘Happy Anding’ Shifts to Wednesdays and Thursdays, Premiering Nov. 11 at 10:50 p.m.

tvN’s ‘Happy Anding’ Shifts to Wednesdays and Thursdays, Premiering Nov. 11 at 10:50 p.m.

A remake of NTV’s 2021 hit follows the growth of three unknown comedians
tvN targets weekday viewers with a story about young people they can relate to tvN has made a major change to its programming strategy, moving up the schedule for its new series ‘Happy Anding’. The network announced on the 21st that the show, originally scheduled as a Friday-Saturday drama, will...
| James choi
HYBE’s Santos Bravos mark first anniversary… The group that captivated Billboard is set to perform at the 2026 Billboard Latin Music Awards

HYBE’s Santos Bravos mark first anniversary… The group that captivated Billboard is set to perform at the 2026 Billboard Latin Music Awards

New release confirmed for next month on the 20th; group previews performance at the 2026 Billboard Latin Music Awards
Global newcomers take over North and South American music markets just one year after debut HYBE's Latin pop project group SANTOS BRAVOS will make a surprise comeback on the 20th of next month to celebrate its first debut anniversary.
| James choi
'LIGHTSUM' Returns to the Stage After Two Years… Korean Version of Japanese Debut Song ‘Doshite’ to Be Released on the 22nd

'LIGHTSUM' Returns to the Stage After Two Years… Korean Version of Japanese Debut Song ‘Doshite’ to Be Released on the 22nd

Solo showcase set for Dec. 28 in Tokyo; group to appear on music show on release day
A new leap aimed at global fans: a beloved song reborn in Korean Six-member girl group LIGHTSUM (Sangah, Chowon, Nayoung, Hina, Juhyeon and Yujeong), known for their solid skills and diverse charms, will release “Eotteokhae” on the 22nd, the Korean-language version of their Japanese debut song...
| James choi
Director Park Hyo-sun’s ‘The Meryl Streep Project’ Unveils Letters to Meryl Streep

Director Park Hyo-sun’s ‘The Meryl Streep Project’ Unveils Letters to Meryl Streep

What began as a fan’s admiration grew into a film about a creator’s survival and women’s voices, as she faced the real-world obstacles of trying to reach the actor.
The film 〈The Meryl Streep Project〉, opening Oct. 28, follows the journey from launching a project to meet Hollywood actor Meryl Streep to completing a documentary. What began as a fan’s admiration for an actor grew into a film about a creator’s survival and women’s voices, through persistent...
| Joo Seong-cheol