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A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
[Culture&] Gong Yoo and Yeon Sang-ho make an entrance... The Florence Korea Film Festival ignites Italy

[Culture&] Gong Yoo and Yeon Sang-ho make an entrance... The Florence Korea Film Festival ignites Italy

The K-movie craze proven by the sold-out opening film. Local dignitaries continue to visit various events including the Gong Yoo special exhibition.
K-content's foothold in Europe, '24th Florence Korea Film Festival' opensFlorence, Italy has become hot with Korean films. The local prestigious Korean cultural festival, '24th Florence Korea Film Festival', had a glamorous opening at the La Compagnia theater on the 19th .
| James choi
Choi Soo-young Selected as Ambassador for Japanese Golf Wear 'KISS ON THE GREEN'

Choi Soo-young Selected as Ambassador for Japanese Golf Wear 'KISS ON THE GREEN'

Chosen as the face symbolizing the brand's renewal... A versatile entertainer shining from producers to actors
Actor and singer Choi Soo-young has once again proven her influence as a global fashion icon by being selected as the face of a Japanese golf wear brand. The main character of the brand's first major renewal after its launch. . .
| Chua-young
[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

260,000 crowd gathers for BTS Gwanghwamun performance… Cultural heritage globalization accelerates with time capsule exhibition and limited edition traditional goods launch
The Return of the Global Pop Icons… The Prelude to the Globalization of Korea's Cultural HeritageAs 'BTS' returns to Seoul for their 'Gwanghwamun Plaza' performance after 3 years and 9 months, the world's attention is shifting to South Korea's 'cultural heritage'.
| James choi
BTS, Regular 5th Album 'Arirang' Comeback Popup Open... Collaboration Goods Sale with 'MU:DS'

BTS, Regular 5th Album 'Arirang' Comeback Popup Open... Collaboration Goods Sale with 'MU:DS'

Operated at Shinsegae Department Store Main Branch and HYBE Headquarters, Spotify Pre-saves Surpass 4 Million... Free Performance at Gwanghwamun on the 21st
The group BTS is holding a popup event to celebrate the release of their regular 5th album 'Arirang' .According to their agency Big Hit Music on the 10th, the popup 'Arirang' will be operated from 1 PM on the album release day, the 20th, until 8:30 PM on the 12th of next month at the Shinsegae...
| 김지민
‘Time of Cinema’ Yoon Ye-ji's Collaboration Illustration Poster Released!

‘Time of Cinema’ Yoon Ye-ji's Collaboration Illustration Poster Released!

〈Time of Cinema〉 is an anthology film consisting of three short films created by directors Lee Jong-pil, Yoon Ga-eun, and Jang Geon-jae.
〈Time of Cinema〉 is an anthology film made up of three short films by directors Lee Jong-pil, Yoon Ga-eun, and Jang Geon-jae, serving as a cinema love letter to the theater and film that have always been unchanging friends, laughing, crying, and dreaming together.
| Joo Seong-cheol
The Genre of Shin Hae-sun, 'The Art of Sarah' Shin Hae-sun①

The Genre of Shin Hae-sun, 'The Art of Sarah' Shin Hae-sun① "Sarah Kim is a character with a strange superiority complex and a twisted sense of elitism"

To borrow the words of actor Lee Jun-hyuk, 〈The Art of Sarah〉 is truly the 'culmination of Shin Hae-sun's acting. ' Following her portrayal of a multi-layered personality in 〈My Harry〉, Shin Hae-sun delves even deeper in 〈The Art of Sarah〉.
| Kim Ji-yeon
SEVENTEEN Holds 'SEVENTEEN EXPERIENCE' in Singapore Concert Collaboration with Marina Bay Sands

SEVENTEEN Holds 'SEVENTEEN EXPERIENCE' in Singapore Concert Collaboration with Marina Bay Sands

Building Facade Illuminated in Rose Quartz and Serenity for Concert on March 7... Kicking Off Asia Stadium Tour
Group SEVENTEEN is hosting a large-scale experiential fan event in collaboration with local landmarks to provide fans with a special experience beyond the concert during their March concert in Singapore.The agency Pledis Entertainment announced on the 20th that SEVENTEEN will hold the experiential...
| 김지민
BLACKPINK x National Museum of Korea, First Large-Scale Collaboration in K-Pop... Promoting Cultural Heritage

BLACKPINK x National Museum of Korea, First Large-Scale Collaboration in K-Pop... Promoting Cultural Heritage

Project to Celebrate the Release of Mini Album 'DEADLINE'... Participation of 8 Audio Docent Artifacts
The group BLACKPINK is stepping up as ambassadors to promote our traditional cultural heritage to the world, partnering with the National Museum of Korea to present an unprecedented large-scale collaboration project. ◆ The First K-Pop Star Collaboration with the National Museum of Korea. . .
| Seongchan Eol
Volvo Cars Collaborates with Grammy Winner EJAE to Release New Song 'Time After Time'

Volvo Cars Collaborates with Grammy Winner EJAE to Release New Song 'Time After Time'

EJAE's First Solo Lyrics and Composition... Incorporating 'Car Test' Work Method
Volvo Cars has officially released the new song 'Time After Time' in collaboration with Grammy Award winner EJAE. On the 11th, Volvo Cars announced the release of a new song in collaboration with EJAE (35), the first K-pop artist to win a Grammy Award, who is both a singer and songwriter.
| 김지민