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BTS “Arirang” Takes Over Billboard—The Secret Behind Bang Si-hyuk’s Giant “Song Camp” That Won Over America

BTS “Arirang” Takes Over Billboard—The Secret Behind Bang Si-hyuk’s Giant “Song Camp” That Won Over America

From an American songwriting camp with well-known producers to Bang Si-hyuk’s “BTS tourism theory,” here’s what’s behind BTS topping the charts with their 5th studio album
Taking Over Billboard—BTS’s Secret Behind a Massive “song camp” in the U. S. BTS’s 5th studio album ‘Arirang’ has claimed the top spot on the U. S. Billboard charts. At the center of this unprecedented success is a large-scale “song camp” that took place on location in the United States.
| James choi
[Business Issue]

[Business Issue] "BTS Tour Revenue Expected to Reach 1.5 Trillion Won" HYBE Stock Recovers 3.9%

HYBE’s stock, which had plunged right after a free concert in Gwanghwamun, rebounded 3.9% on the back of the securities industry’s upbeat outlook for "1.5 trillion won in world tour revenue."
'HYBE', 'BTS' Rebound Sharply After Shares Plunge Following ComebackAfter BTS’s free comeback performance in Gwanghwamun, HYBE’s stock— which had dropped sharply—snapped back with a 'stock rebound' driven by analysts’ strongly positive assessment.
| James choi
[Photo &] 'KRW 43 Billion Lawsuit' ADOR vs NewJeans' Danielle·Min Hee-jin, First Oral Arguments

[Photo &] 'KRW 43 Billion Lawsuit' ADOR vs NewJeans' Danielle·Min Hee-jin, First Oral Arguments

A battle over responsibility for NewJeans departures and delayed returns… Trial begins over ADOR's KRW 43 billion-plus damages claim
'ADOR', a KRW 43 billion-plus 'damages' lawsuit filed against 'Min Hee-jin'·'Danielle' gets under wayADOR, the agency of the girl group 'NewJeans', has filed a massive 'damages' lawsuit seeking 43 billion won against former CEO 'Min Hee-jin' and member 'Danielle', marking the start of a legal...
| James choi
[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

The first auditions take place in five major Indian cities and online. Global partners such as Samsung and Nongshim join the project, helping expand K-pop’s reach beyond borders.
' HYBE ' in India, home to 1. 4 billion people, begins a search for the next generation of ' K-pop ' starsGlobal entertainment company ' HYBE ' will kick off a large-scale ' global audition ' for ' India ', a market of 1. 4 billion people, right away.
| James choi
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol
BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

On March 21, ‘BTS Comeback Live: Arirang’ took place. The live broadcast—made in collaboration between BTS , which helped kick-start the K-pop phenomenon, and global OTT platform Netflix—ranked No. 1 in 77 countries, and it also landed within the top three across all other service countries,...
| Seongchan Eol
A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
“An Album Rooted in BTS’s Origins” 'BTS Comeback Live: Arirang' — The Meaning of the New Album and Live Stage Ahead of the Event

“An Album Rooted in BTS’s Origins” 'BTS Comeback Live: Arirang' — The Meaning of the New Album and Live Stage Ahead of the Event

Ahead of 'BTS Comeback Live: Arirang,' Netflix and BTS shared the meaning behind the album and stage that BTS prepared. On March 20, Netflix held a press conference at Cine Cube Gwanghwamun in Jongno-gu, Seoul, for 'BTS: The Live.
| Seongchan Eol
BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

The magnificent figures of the seven members aboard a sailing ship… embodying the ‘determination’ to navigate through the waves of life Festival ‘BTS The City’ across Seoul after the new album release on the 20th… Free performance at Gwanghwamun on the 21st Confirmed full group appearance on the American ‘The Tonight Show Starring Jimmy Fallon’ after 4 years and 8 months… Accelerating global activities
The group BTS has raised global fans' anticipation to a peak by unveiling more details of the title track just a day before the release of their regular 5th album 'ARIRANG'.“We will not stop, we will move forward”… The message of the title track ‘SWIM’On the 19th, their agency Big Hit Music...
| Yangsimoh
[Photo &] ILYT and PLAYB to Appear... HYBE's '2026 Weverse Con' to be Held in June

[Photo &] ILYT and PLAYB to Appear... HYBE's '2026 Weverse Con' to be Held in June

HYBE's large-scale K-pop festival '2026 Weverse Con' first lineup revealed. 10 teams confirmed to appear, including ILYT, PLAYB, and Wendy.
HYBE and the global fan platform Weverse are hosting a large-scale music festival '2026 Weverse Con Festival' that will grandly open on June 6 and 7 at the KSPO Dome and 88 Grass Square in Seoul. The first lineup that will heat up this festival is packed with K-pop's top artists.
| James choi