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[Photo] BTS drives a “SWIM” boom across UK & U.S. charts… “Dynamite” surges 2x, heading for Billboard No. 1

[Photo] BTS drives a “SWIM” boom across UK & U.S. charts… “Dynamite” surges 2x, heading for Billboard No. 1

BTS heats up Gwanghwamun… Aiming for its seventh Billboard 200 No. 1 with its 5th full album, “ARIRANG.” With new Spotify records, a full sweep of UK and U.S. charts is expected.
BTS heats up Gwanghwamun, setting up a seventh overall No. 1 on “Billboard 200”BTS, the world’s top-tier group, is writing a new chapter in the global music market with its 5th full album “ARIRANG.” The large-scale comeback live held at Seoul’s Gwanghwamun Square on the 21st demonstrated the...
| James choi
[Business Issue]

[Business Issue] "BTS Tour Revenue Expected to Reach 1.5 Trillion Won" HYBE Stock Recovers 3.9%

HYBE’s stock, which had plunged right after a free concert in Gwanghwamun, rebounded 3.9% on the back of the securities industry’s upbeat outlook for "1.5 trillion won in world tour revenue."
'HYBE', 'BTS' Rebound Sharply After Shares Plunge Following ComebackAfter BTS’s free comeback performance in Gwanghwamun, HYBE’s stock— which had dropped sharply—snapped back with a 'stock rebound' driven by analysts’ strongly positive assessment.
| James choi
New York Yankees vs. San Francisco Giants, 2026 MLB Opening Day on Netflix—March 26 Live!

New York Yankees vs. San Francisco Giants, 2026 MLB Opening Day on Netflix—March 26 Live!

Netflix’s first live MLB broadcast.
Netflix will stream live the 2026 MLB Opening Day matchup between the New York Yankees and the San Francisco Giants on Thursday, March 26 at 9:00 AM at Oracle Park in San Francisco, California, USA. All eyes are on this—especially because it’s Netflix’s first ever live MLB broadcast.
| Joo Seong-cheol
BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

On March 21, ‘BTS Comeback Live: Arirang’ took place. The live broadcast—made in collaboration between BTS , which helped kick-start the K-pop phenomenon, and global OTT platform Netflix—ranked No. 1 in 77 countries, and it also landed within the top three across all other service countries,...
| Seongchan Eol
[Photo&] BTS, a Gwanghwamun concert bathed in violet light…“Arirang” delivered to the world

[Photo&] BTS, a Gwanghwamun concert bathed in violet light…“Arirang” delivered to the world

BTS marks the release of its 5th studio album “ARIRANG” with a huge free comeback live, thrilling fans around the world
BTS, whose return painted Gwanghwamun Square in violet light—an epic homecomingBTS—global superstars (RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook)—took over Gwanghwamun Square, the very heart of South Korea, perfectly.
| James choi
[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

Starting with an idea from Jungkook, the logo reflects Korea's spirit in the lyrics. The title track 'Swim' embodies the identity of the seven members for the ultimate BTS comeback!
Global top artist 'BTS' is making their return to the music scene with the surprise release of their 5th studio album 'Arirang' on the 20th. This new album has gained 'immense attention' in the global music market by adopting a representative folk song of Korea as its title.
| James choi
[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

Major foreign news outlets including AP, AFP, and The Guardian simultaneously reported from the scene of BTS's return performance at Gwanghwamun Square on March 21.
'BTS' Gwanghwamun Landing D-2, Global Attention on the 'Arirang' Stage'BTS'’s return performance is just two days away, and on the 19th, major foreign news outlets such as 'AP', 'AFP', and 'The Guardian' reported from Seoul, shedding light on this event.
| James choi
BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

The magnificent figures of the seven members aboard a sailing ship… embodying the ‘determination’ to navigate through the waves of life Festival ‘BTS The City’ across Seoul after the new album release on the 20th… Free performance at Gwanghwamun on the 21st Confirmed full group appearance on the American ‘The Tonight Show Starring Jimmy Fallon’ after 4 years and 8 months… Accelerating global activities
The group BTS has raised global fans' anticipation to a peak by unveiling more details of the title track just a day before the release of their regular 5th album 'ARIRANG'.“We will not stop, we will move forward”… The message of the title track ‘SWIM’On the 19th, their agency Big Hit Music...
| Yangsimoh
[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

World Premiere of New Song Stage at 'Spotify X BTS: Swimside' Event, Appearance on U.S. NBC's Signature Talk Show 'The Jimmy Fallon Show', Special Interview with 'Billboard'!
'BTS', the Prelude to a Grand Voyage... Overwhelmingly Grand Scale of 'Swim' Teaser RevealedGlobal pop icon 'BTS' showcased overwhelming visuals just one day before their complete group return. The second music video teaser for the title track of their fifth studio album 'Arirang' , released on the...
| James choi
BTS Set to Make Full Group Return, Netflix Documentary 'BTS: The Return' Trailer and Poster Released

BTS Set to Make Full Group Return, Netflix Documentary 'BTS: The Return' Trailer and Poster Released

As BTS members prepare for their full group comeback after 9 months, the intense preparation process and their honest struggles are revealed, raising anticipation among fans (ARMY) worldwide as they embark on a journey to find their unique music despite the pressure. Directed by Bao Nguyen... Live comeback broadcast on the 21st followed by exclusive Netflix release on the 27th.
Netflix has announced the release of a documentary capturing the comeback journey of BTS.On March 17, Netflix released the trailer and poster for 〈BTS: The Return〉. 〈BTS: The Return〉 is a documentary that chronicles the preparation process of the group BTS, who is set to make their full group...
| Seongchan Eol