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BTS’ North America tour shakes things up… ‘BTS Boulevard’ opens in Toronto for a month, Maryland Gov. welcomes the seven members in a special video

BTS’ North America tour shakes things up… ‘BTS Boulevard’ opens in Toronto for a month, Maryland Gov. welcomes the seven members in a special video

Starting on the 21st, the city plans to name some road segments in downtown Toronto…
BTS’ ‘ARIRANG’ dazzles North America… ‘BTS Boulevard’ runs for a monthStarting on the 21st, Toronto, Canada, will rename roads for 34 days… Maryland Gov. releases an unprecedented official welcome videoThe group 'BTS ''s new world tour 'ARIRANG' is sparking a nonstop global box-office frenzy.
| James choi
BTS Declines to Submit to 69th Grammys, Rejecting Division by Region and Language

BTS Declines to Submit to 69th Grammys, Rejecting Division by Region and Language

Despite taking No. 1 on the Billboard charts with its regular fifth album ‘Arirang,’ it makes the unprecedented choice to skip the ceremony… The controversy erupts over exclusion from major awards after the Grammys’ new ‘Best Asian Pop’ category is introduced
BTS Backs Out of Submitting to the 69th Grammys on the Spot… Rejects Limits of ‘Arirang’ by RegionBacklash After the Creation of ‘Best Asian Pop,’ Even as It Reaches No. 1 on Billboard; An Unusual Boycott Declaration for the Ceremony for the Third Straight YearAn Unprecedented Move by the Global...
| James choi
BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

The “Butter” MV, the second English single released in May 2021, hits 1.1 billion YouTube views as of the morning of the 27th A Billboard “Hot 100” No. 1 chart-topper, it becomes the group’s seventh music video to surpass 1.1 billion views in total, underscoring an unending surge in popularity Kicking off in Goyang, the world tour “Arirang” is cruising along, with the group set to take over New York’s MetLife Stadium in the U.S. in August
Big Hit Music said on the 27th that BTS’s hit song “Butter” music video has surpassed 1. 1 billion views on YouTube. The group’s seventh 1. 1 billion-view global mega hit in total The “Butter” music video, a digital single released by BTS in May 2021, surpassed 1. 1 billion YouTube views around 2 a. m.
| Seongchan Eol
BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

Spotify tops a record 30 million plays—streaming of “Dynamite” jumps 105%
“BTS” magic in 13 minutes… the reason searches for the group surged 4 times worldwideThe group BTS took over the halftime show of the 2026 FIFA North America and Central America World Cup final, setting a new milestone in global popular music history.
| James choi
BTS Performs “Normal” From Hanok, Reaching No. 41 on Billboard—A Live Capture of Even the Breathing

BTS Performs “Normal” From Hanok, Reaching No. 41 on Billboard—A Live Capture of Even the Breathing

An alternative pop track that conveys the emptiness behind the spotlight, released as a surprise ahead of next month’s New York world tour
Behind the dazzling spotlight: the deep emptiness and paradoxical aesthetics held by a hanokGlobal pop icons BTS captured the attention of music fans worldwide with new live content that deepens the group’s fifth studio album. At 12 a. m.
| James choi
BTS releases Korean version of “Normal”…Halftime stage at 2025 World Cup final on the 19th

BTS releases Korean version of “Normal”…Halftime stage at 2025 World Cup final on the 19th

The “Normal” MV, carrying wounds and solace hidden behind the dazzling spectacle, is unveiled. BTS will take the halftime-show stage at the 2025 World Cup final alongside Madonna, among others, on the 19th.
Rawness and reassurance behind the spotlight leaves a mark on the World Cup final global stage Global pop icon ‘BTS’ sent a wave across the worldwide music market after it unveiled on the 17th the Korean version and music video of the standout track ‘Normal’ from its regular fifth album ‘Arirang’.
| James choi
[Billboard News] Jennie’s “Dracula” Sets New Billboard Career Best With a Record No. 5… K-Pop Chart Takeover by BTS and SEVENTEEN

[Billboard News] Jennie’s “Dracula” Sets New Billboard Career Best With a Record No. 5… K-Pop Chart Takeover by BTS and SEVENTEEN

Jennie’s Hot 100 collab track surges back to No. 5 in a major comeback. Amid 16 straight weeks for BTS and strong Billboard performances by K-pop acts including SEVENTEEN’s V8
The center of global popular music is shifting. K-pop is moving beyond being a fringe genre, taking control of the very top tier of the U.S. Billboard charts and setting a new standard for pop.“Jennie”’s magic lands at the top of Billboard, fueled by short-form videoThe synergy unleashed by...
| James choi
'Circle Chart' first-half roundup: HanRoro tops streaming with BTS’ 4.2204 million albums

'Circle Chart' first-half roundup: HanRoro tops streaming with BTS’ 4.2204 million albums

With BTS holding on to the No. 1 spot for the first half of the year, HanRoro and virtual girl group Huntrix each take the No. 1 position on the music charts and global charts.
A prelude to a shake-up: the indie revolt sparked by 'Reverse-Charting Myth'In the first half of 2024, South Korea’s popular music industry faced a sweeping shift in its landscape. Amid the unshakable fortress-like hold of artists affiliated with major agencies, a sharp gust from up-and-coming...
| James choi
BTS “Dynamite” music video surpasses 2.1 billion views…sets its own all-time best record

BTS “Dynamite” music video surpasses 2.1 billion views…sets its own all-time best record

Adds another 100 million views in 9 months to break its own record…keeping its reign in the Billboard No. 1 fairytale
A burst that reshaped pop history—2. 1 billion flashes that won’t cool offBTS’ masterpiece, “Dynamite”, which has redrawn the map of the global pop scene, has shaken up the YouTube ecosystem once again. At 8 a. m. on the 24th, the music video surpassed the previously uncharted milestone of 2.
| James choi
BTS Jung Kook’s “Seven” Hits 3 Billion-Stream Milestone, a First for a Korean Act on Spotify

BTS Jung Kook’s “Seven” Hits 3 Billion-Stream Milestone, a First for a Korean Act on Spotify

Among all songs released worldwide in 2023, it is the only one to reach the 3 billion mark—entering the Billboard charts for 152 straight weeks and sustaining long-term success
A 3 Billion-Stream Feat, a Proof of the Global Pop Star That Rewrote the Pop Landscape“BTS”’s golden maknae has now risen as an “unmatchable global pop icon,” and “Jung Kook” has set yet another record, shocking music markets around the world.
| James choi