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BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Kim Nam-joon spreads the beauty of Korea’s traditional culture and heritage worldwide.
A leader of the group ‘Bangtan Sonyeondan’ , ‘RM’ (real name Kim Nam-joon), has been swiftly appointed as South Korea’s ‘National Museum of Korea’’s ‘first-ever global publicity ambassador’ since the museum opened.
| James choi
Dominican Music Maestro Alex Bueno Dies at 62, Leaving an Era’s Legacy of Merengue and Bachata

Dominican Music Maestro Alex Bueno Dies at 62, Leaving an Era’s Legacy of Merengue and Bachata

He passed away at a New York hospital on the morning of the 18th after a long battle with cancer. After a tumor was found in his brain in 2025 and he underwent surgery, his condition deteriorated rapidly in recent days, leading to an ICU stay. A towering figure who left generation-defining anthems such as “Que Vuelva”… all of Latin America mourns deeply
View this post on Instagram Alex Bueno (@alexbuenomundial)’s shared post Legendary vocalist Alex Bueno, who helped revive Dominican Republic music and whose sound was considered the heart of Latin American music, has died after a battle with cancer.
| Yangsimoh
See the World Cup in the middle of Myeong-dong… Shinsegae Square unveils a massive screen live broadcast

See the World Cup in the middle of Myeong-dong… Shinsegae Square unveils a massive screen live broadcast

Street-style cheering will unfold at a 1,300-square-meter media façade in central Seoul, with rich perks including food and beverage discounts and a roulette event
An urban agora 펼쳐지는 in the heart of Myeong-dong, 'Shinsegae Square' A giant media façade in the heart of the city transforms into a modern-day agora. Shinsegae Department Store said it will live-stream World Cup matches of the South Korean national team through 'Shinsegae Square,' a massive screen...
| James choi
Stray Kids Felix Named Global Model for “2026 HanbokWave”

Stray Kids Felix Named Global Model for “2026 HanbokWave”

Billboard takeovers in New York and Paris… the Ministry of Culture, Sports and Tourism launches a call for companies to develop Hanbok designs tailored to Felix
An aesthetics that breaks boundaries, “Hanbok” chooses the face of an era Felix of the K-pop group “Stray Kids,” standing at the center of global pop culture, steps forward as a cultural messenger bringing the beauty of Korea’s traditional attire to the world.
| James choi
BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

With foreign card payments up 73%, sales at traditional markets jump 2-fold…Data also sheds light on ‘rip-off pricing’ at lodging businesses
A pilgrimage for pop culture—and a find of the most ‘Korean’ kind of spending ‘Bangtan Sonyeondan’’s arrival in Busan sparked sociological meaning far beyond a massive concert. The fan frenzy that gathered from around the world—the so-called ‘ARMY’—was a giant testbed showing how modern pop culture...
| James choi
Naver’s Chzzk Streams Every Match of the North Central America World Cup, With Top Streamers All Taking Part

Naver’s Chzzk Streams Every Match of the North Central America World Cup, With Top Streamers All Taking Part

Starting on the 12th, Chzzk will air 104 matches live, offering differentiated viewing experiences such as AI short-form clips, VOD highlight replays, and AI briefings.
The ground for innovation: the 2026 North and Central America World Cup frenzy that Naver 'Chzzk' is seizing The grammar of traditional sports broadcasts is being completely rewritten. Naver proves its overwhelming media dominance by live-streaming every match of the 2026 international soccer...
| James choi
Find the Roots of Hallyu…Cheongwadae Sarangchae ‘K-Culture’ Special Exhibition

Find the Roots of Hallyu…Cheongwadae Sarangchae ‘K-Culture’ Special Exhibition

A meeting between Korea’s distinctive cultural assets and media art. The exhibition marking the first anniversary of the government’s launch, along with a variety of cultural performances, will be held as well.
Cheongwadae has reinvented itself as the heart of K-culture, a dazzling turning point Cheongwadae Sarangchae has fully transformed from a mere viewing space into a ‘K-content outpost’ that sends the essence of South Korean culture to the world.
| James choi
“It’s a place where we all confirm each other’s existence!” Masterclass, performances, forums, exhibitions, and more wrap up the 12th Pride Expo 2026

“It’s a place where we all confirm each other’s existence!” Masterclass, performances, forums, exhibitions, and more wrap up the 12th Pride Expo 2026

Held for two days from Saturday, May 30 to Sunday, May 31 at Seoul Dongdaemun Design Plaza (DDP), the event drew more than 2,500 visitors and closed out successfully.
Based on six values—Diversity, Equality, Inclusion, Pride, Love, and Solidarity—the country’s largest LGBTQ culture and arts fair, the “12th Seoul Pride Expo 2026,” wrapped up successfully at Seoul Dongdaemun Design Plaza over the two days from Saturday, May 30 to Sunday, May 31.
| Joo Seong-cheol
Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Hive’s official stamp rally, K-beauty experiences, and a variety of traditional performances will greet visitors.
Busan, a holy site for global fandoms, and the “Welcome Center” at its heart The Busan Metropolitan City and the Busan Tourism Organization will operate a once-in-a-generation hospitality hub at Busan Station’s “Busan Eurasia Platform” from the 5th to the 21st.
| James choi
Korean Folk Music in the Spotlight Inside K-pop in Argentina—Special Exhibition Featuring BTS, Stray Kids, and K-pop Demon Hunters

Korean Folk Music in the Spotlight Inside K-pop in Argentina—Special Exhibition Featuring BTS, Stray Kids, and K-pop Demon Hunters

Joo Argentina Korean Cultural Center holds a special exhibition ‘Good, God, Kkun’ through Aug. 5 in Buenos Aires, shining a light on the elements of Korean folk music that have seeped into K-pop content
A Joseon groove that shook the other side of the globe in South America… ‘K-pop’, dressed in traditional attire In the heart of Buenos Aires, Argentina, in South America, the deep resonance of ‘Korean traditional music’ has arrived.
| James choi