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BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

The “Butter” MV, the second English single released in May 2021, hits 1.1 billion YouTube views as of the morning of the 27th A Billboard “Hot 100” No. 1 chart-topper, it becomes the group’s seventh music video to surpass 1.1 billion views in total, underscoring an unending surge in popularity Kicking off in Goyang, the world tour “Arirang” is cruising along, with the group set to take over New York’s MetLife Stadium in the U.S. in August
Big Hit Music said on the 27th that BTS’s hit song “Butter” music video has surpassed 1. 1 billion views on YouTube. The group’s seventh 1. 1 billion-view global mega hit in total The “Butter” music video, a digital single released by BTS in May 2021, surpassed 1. 1 billion YouTube views around 2 a. m.
LE SSERAFIM and ILLIT Join Forces on ‘ICONIC BY MISTAKE,’ Surpassing 100 Million Streams on Spotify in 41 Days

LE SSERAFIM and ILLIT Join Forces on ‘ICONIC BY MISTAKE,’ Surpassing 100 Million Streams on Spotify in 41 Days

Entering Billboard’s ‘Hot 100’ for a fifth consecutive week, the track’s hard-hitting beats and offbeat sound point to a long run on the charts
HYBE’s girl group alliance enters Billboard’s ‘Hot 100’ for 5 straight weeks… What 100 million Spotify streams meansA massive project brings together three girl groups representing labels under HYBE: ‘LE SSERAFIM’, ‘ILLIT’, and ‘KATSEYE’, shaking up the global pop market’s landscape.
BTS Performs “Normal” From Hanok, Reaching No. 41 on Billboard—A Live Capture of Even the Breathing

BTS Performs “Normal” From Hanok, Reaching No. 41 on Billboard—A Live Capture of Even the Breathing

An alternative pop track that conveys the emptiness behind the spotlight, released as a surprise ahead of next month’s New York world tour
Behind the dazzling spotlight: the deep emptiness and paradoxical aesthetics held by a hanokGlobal pop icons BTS captured the attention of music fans worldwide with new live content that deepens the group’s fifth studio album. At 12 a. m.
[Billboard News] Jennie Hits No. 5 for a Second Straight Week on the Hot 100... TXT Yeonjun Debuts at No. 16 on the Billboard 200

[Billboard News] Jennie Hits No. 5 for a Second Straight Week on the Hot 100... TXT Yeonjun Debuts at No. 16 on the Billboard 200

The “comeback” myth built by short-form clips... Jennie releases a new single on the 24th
The Jennie effect that reshaped the pop market lands at the top tier on BillboardK-pop’s standing in the global pop market was proven again. “Dracula”, a track featuring BLACKPINK’s Jennie and Australian pop star Tame Impala, surged to No. 5 for a second consecutive week on the U. S.
PSY Did It Again! 'Gangnam Style' MV Heads Toward a K-Pop First 6 Billion-View YouTube Milestone

PSY Did It Again! 'Gangnam Style' MV Heads Toward a K-Pop First 6 Billion-View YouTube Milestone

After it was released in 2012, 14 years later, K-pop’s first-ever breach of 6 billion views on YouTube Another golden milestone following the 7 consecutive weeks at No. 2 on Billboard Hot 100 and the first YouTube 1 billion view PSY celebrates the 6 billion-view achievement on the Gwacheon stage of 'PSY 흠뻑쇼 2026'… plans to release a thank-you video
P-NATION, PSY’s agency, said Friday that the music video for PSY’s global hit song "Gangnam Style" has become the first K-pop act to surpass 6 billion views on YouTube.The music video for "Gangnam Style," released on July 15, 2012, cleared 6 billion views for the first time in the 14 years...
PSY’s “Gangnam Style” hits 6 billion views—K-pop’s first YouTube milestone

PSY’s “Gangnam Style” hits 6 billion views—K-pop’s first YouTube milestone

Achieved 14 years after its release, an unprecedented record. PSY celebrates 6 billion views at his “Hummpkeok Show” concert in Gwacheon, wearing the legendary music video outfit
A great legacy fired by “B-grade sensibility”—seizing the unprecedented 600-million-view summitPSY ’s mega-hit song, “Gangnam Style”’s music video, finally surpassed YouTube views of “6 billion views”, reshaping the stature of South Korean popular music and adding a new golden milestone to K-pop...
BTS releases Korean version of “Normal”…Halftime stage at 2025 World Cup final on the 19th

BTS releases Korean version of “Normal”…Halftime stage at 2025 World Cup final on the 19th

The “Normal” MV, carrying wounds and solace hidden behind the dazzling spectacle, is unveiled. BTS will take the halftime-show stage at the 2025 World Cup final alongside Madonna, among others, on the 19th.
Rawness and reassurance behind the spotlight leaves a mark on the World Cup final global stage Global pop icon ‘BTS’ sent a wave across the worldwide music market after it unveiled on the 17th the Korean version and music video of the standout track ‘Normal’ from its regular fifth album ‘Arirang’.
BTS Leads K-Pop Export Surge of 125% in the First Half… BigBang and Stray Kids Take the Stage in the Second Half

BTS Leads K-Pop Export Surge of 125% in the First Half… BigBang and Stray Kids Take the Stage in the Second Half

After conquering the United States, Blackpink, Cortiz, BigBang, and Stray Kids are set to reclaim the annual 100-million-album milestone this year
The map of global pop music history is in turmoil. Fueled by the overwhelming performances of mega artists such as 'BTS' and 'Blackpink', the 'K-pop market' saw an unprecedented boom in the first half of this year.
Mnet’s “Girls Planet 2027” Teams Up With Taylor Swift’s Label

Mnet’s “Girls Planet 2027” Teams Up With Taylor Swift’s Label

In collaboration across the board with a label under Universal Music… aims globally from debut, the next Kep1er
Expanding K-pop’s territory, touching the heart of popSouth Korea’s audition powerhouse 'Mnet' has teamed up for a major partnership meant to shake up the global music market. Its global project 'Girls Planet 2027' has signed on with a top-tier label under the Universal Music Group, 'Republic...
Beautiful Things Pop Star “Benson Boone” Confirms Second Korea Concert in October

Beautiful Things Pop Star “Benson Boone” Confirms Second Korea Concert in October

The star behind the hit song “Beautiful Things,” which has dominated short-form video, Benson Boone will hold his second solo Korea concert on October 26 at Ilsan KINTEX.
A stunning voice that has engulfed the global pop scene, shaking up KINTEXPop star “Benson Boone”, who has taken the global music market by storm, is set to return to the Korean stage. On the 13th, the promoter Live Nation Korea officially announced that his solo Korea concert will be held at...