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SM Holds a 10km Running Event Where Artists and Fans Run Together—First Held on Oct. 3

SM Holds a 10km Running Event Where Artists and Fans Run Together—First Held on Oct. 3

The 10km course runs through Incheon’s Wangs‌an Marina Port, followed by a special stage by affiliated artists after the race ends.
A first-of-its-kind experiment in the entertainment industry: a 10km running track shared by artists and fans South Korea’s leading K-pop agency ‘SM Entertainment’ is launching an unusual offline project that lets its affiliated artists and fan fandom breathe together beyond physical limits. On Oct.
| James choi
LE SSERAFIM and ILLIT Join Forces on ‘ICONIC BY MISTAKE,’ Surpassing 100 Million Streams on Spotify in 41 Days

LE SSERAFIM and ILLIT Join Forces on ‘ICONIC BY MISTAKE,’ Surpassing 100 Million Streams on Spotify in 41 Days

Entering Billboard’s ‘Hot 100’ for a fifth consecutive week, the track’s hard-hitting beats and offbeat sound point to a long run on the charts
HYBE’s girl group alliance enters Billboard’s ‘Hot 100’ for 5 straight weeks… What 100 million Spotify streams means A massive project brings together three girl groups representing labels under HYBE: ‘LE SSERAFIM’, ‘ILLIT’, and ‘KATSEYE’, shaking up the global pop market’s landscape.
| James choi
BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

Spotify tops a record 30 million plays—streaming of “Dynamite” jumps 105%
“BTS” magic in 13 minutes… the reason searches for the group surged 4 times worldwide The group BTS took over the halftime show of the 2026 FIFA North America and Central America World Cup final, setting a new milestone in global popular music history.
| James choi
Jennie Drops the ‘Summer Song’ That Broke Overseas First—Releases ‘LessthanaLover’ on the 24th

Jennie Drops the ‘Summer Song’ That Broke Overseas First—Releases ‘LessthanaLover’ on the 24th

Jennie personally handled the lyrics and music video direction for her summer track, with an official release on the 24th at 1 p.m.
A summer song that grabs a foothold on the global stage—Jennie’s evolution Against the backdrop of intense attention from music fans around the world, ‘BLACKPINK Jennie’ has finally declared a new musical transformation.
| James choi
PSY’s “Gangnam Style” hits 6 billion views—K-pop’s first YouTube milestone

PSY’s “Gangnam Style” hits 6 billion views—K-pop’s first YouTube milestone

Achieved 14 years after its release, an unprecedented record. PSY celebrates 6 billion views at his “Hummpkeok Show” concert in Gwacheon, wearing the legendary music video outfit
A great legacy fired by “B-grade sensibility”—seizing the unprecedented 600-million-view summit PSY ’s mega-hit song, “Gangnam Style”’s music video, finally surpassed YouTube views of “6 billion views”, reshaping the stature of South Korean popular music and adding a new golden milestone to K-pop...
| James choi
BTS releases Korean version of “Normal”…Halftime stage at 2025 World Cup final on the 19th

BTS releases Korean version of “Normal”…Halftime stage at 2025 World Cup final on the 19th

The “Normal” MV, carrying wounds and solace hidden behind the dazzling spectacle, is unveiled. BTS will take the halftime-show stage at the 2025 World Cup final alongside Madonna, among others, on the 19th.
Rawness and reassurance behind the spotlight leaves a mark on the World Cup final global stage Global pop icon ‘BTS’ sent a wave across the worldwide music market after it unveiled on the 17th the Korean version and music video of the standout track ‘Normal’ from its regular fifth album ‘Arirang’.
| James choi
UNIS Releases First Japan Mini Album … Teases Y2K Summer Song

UNIS Releases First Japan Mini Album … Teases Y2K Summer Song

The multinational girl group UNIS prepares for its first Japanese mini album, “UNIS SPARKLE!”, bringing Y2K sensibilities into view as it launches a full-fledged global push
Global rookies head for Japan, offering a fresh take on Y2K A super rookie poised to shake up the global music market is setting out to conquer Japan’s island chain. The multitracial girl group UNIS, a talent powerhouse created by the audition program “Universe Ticket,” will release its first...
| James choi
'Gong Yoo' Marks 25 Years Since Debut, Kicks Off an Asian Fan Meeting Tour in October

'Gong Yoo' Marks 25 Years Since Debut, Kicks Off an Asian Fan Meeting Tour in October

Starting in Yokohama on Oct. 4, he will visit six cities in total, previewing a special meetup ahead of the release of a new work
This is the result forged by a weighty 25 years since his debut. Actor 'Gong Yoo', standing at the center of a global phenomenon beyond South Korea, is finally launching a large-scale fan meeting tour spanning all of Asia.
| James choi
HYBE andTEAM Heads to the Grammy Museum for “Global Spin Live” in the U.S.

HYBE andTEAM Heads to the Grammy Museum for “Global Spin Live” in the U.S.

HYBE’s first localized group, andTEAM, enters the Los Angeles Grammy Museum on Sept. 12, marking a global-chart push
HYBE’s global power move zeroes in on LA’s Grammy hub at the heart of pop HYBE’s first global group ‘andTEAM’(&TEAM) is heading to Los Angeles in the United States, home to the world’s most iconic pop music scene.
| James choi
TXT brings global release for record-level immersive VR concert

TXT brings global release for record-level immersive VR concert "Endless Ride"

An overwhelming scale with a train-journey concept. Tomorrow X Together’s third VR concert, returning with a richer setlist, will head to theaters worldwide.
A sensory revolution that breaks the boundaries of time and space—Next entertainment presented by TXT The group 'Tomorrow X Together ' leads the forefront of global pop and presents a new paradigm for the entertainment industry.
| James choi