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Netflix Live Broadcast ‘BTS Comeback Live: ARIRANG’ Reached 18.4 Million Viewers Worldwide!

Netflix Live Broadcast ‘BTS Comeback Live: ARIRANG’ Reached 18.4 Million Viewers Worldwide!

As Netflix’s first-ever live event broadcast from South Korea, it ranked in the weekly TOP 10 across 80 countries and took #1 on the weekly charts in 24 countries.
While it is being recognized as a cultural event that introduced the beauty of Korea to the world, it has been reported that, during just that one day of the live broadcast, 18. 4 million viewers worldwide enjoyed BTS’s comeback stage through Netflix.
| Joo Seong-cheol
[Photo&] Baby DONT Cry Takes the Stage After Cry: A Debut Moment That Shakes Up K-pop

[Photo&] Baby DONT Cry Takes the Stage After Cry: A Debut Moment That Shakes Up K-pop

The first mini-album showcase held at Blue Square on the 24th. A new-generation K-pop leader is born with overwhelming performance and visuals.
'Baby DONT Cry', Launching Our Official Debut with the First Mini-Album 'AFTER CRY'. . . An Unstoppable Debut MomentOn the 24th, the group 'Baby DONT Cry' opened a press showcase for their first mini-album 'AFTER CRY' at Blue Square in Yongsan-gu, Seoul, and kicked off their full-scale activities.
| James choi
[Culture &] Lee Soo-man, Founder of SM, Returns to K-pop in Full Force… Hosts an A2O Audition

[Culture &] Lee Soo-man, Founder of SM, Returns to K-pop in Full Force… Hosts an A2O Audition

The 3-year non-compete clause agreed with HYBE has been lifted. After launching A2O Entertainment, he is holding a large-scale audition, marking a return to K-pop.
'K-pop' maestro 'Lee Soo-man', returning to Korea after 3 years. . . 'A2O Entertainment' steps in'SM Entertainment' founder and producer 'Lee Soo-man' is breaking a three-year hiatus and making an immediate return to the domestic 'K-pop' market.
| James choi
[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

The first auditions take place in five major Indian cities and online. Global partners such as Samsung and Nongshim join the project, helping expand K-pop’s reach beyond borders.
' HYBE ' in India, home to 1. 4 billion people, begins a search for the next generation of ' K-pop ' starsGlobal entertainment company ' HYBE ' will kick off a large-scale ' global audition ' for ' India ', a market of 1. 4 billion people, right away.
| James choi
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol
NMIXX Tears Up Brazil With K-Pop Diva Energy—Reveals the MV for New Song “TIC TIC”

NMIXX Tears Up Brazil With K-Pop Diva Energy—Reveals the MV for New Song “TIC TIC”

The full version of the music video for the second collaboration track “TIC TIC” with Pabllo Vittar will be released at 6:00 PM on the 23rd Filmed on location across Brazil for an on-the-ground feel, with a glossy finishing touch—plus Lily participating in writing the lyrics A key turning point stop on the European tour, with dates in Madrid and Paris…Performing today (the 24th) in Frankfurt, Germany
The group NMIXX builds on its unstoppable global momentum by releasing, in one go, the music video for its new collaboration track with Brazil’s top artist Pabllo Vittar.Captivating visuals brought to life through on-location filming across BrazilJYP Entertainment announced via its official social...
| Seongchan Eol
The Unmatched Festival Queen: Jennie Successfully Takes the Stage as a Headliner Amid a Full House at ComplexCon Hong Kong

The Unmatched Festival Queen: Jennie Successfully Takes the Stage as a Headliner Amid a Full House at ComplexCon Hong Kong

Jennie hits ComplexCon Hong Kong on the 22nd, records sold-out tickets the moment they go on sale, and delivers an overwhelming performance From “Mantra” to the first-ever release of a “Dracula” remix, she powers through 10 songs nonstop, sparking global singalongs Headlining appearances at major music festivals worldwide continue to be announced, including the U.S. Lollapalooza and Japan’s Summer Sonic
Jennie of the group BLACKPINK once again proved the global dominance of the unstoppable “Festival Queen,” lighting up Hong Kong.A dazzling opening and overwhelming charisma with every seat sold outOn the 22nd, Jennie made her headlining appearance at the festival “ComplexCon Hong Kong,” which spans...
| Seongchan Eol
A Review of Netflix’s “BTS: The Return,” Ending the Military Hiatus That Makes Subscription Fees Feel Worth It

A Review of Netflix’s “BTS: The Return,” Ending the Military Hiatus That Makes Subscription Fees Feel Worth It

On March 21, “BTS Comeback Live: Arirang” took place. The live broadcast, a collaboration between BTS (who helped open the door to the K-pop craze) and the global OTT platform Netflix, ranked #1 in 77 countries as of the March 23 tally, and also placed in the top three across every other country...
| Seongchan Eol
A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

Starting with an idea from Jungkook, the logo reflects Korea's spirit in the lyrics. The title track 'Swim' embodies the identity of the seven members for the ultimate BTS comeback!
Global top artist 'BTS' is making their return to the music scene with the surprise release of their 5th studio album 'Arirang' on the 20th. This new album has gained 'immense attention' in the global music market by adopting a representative folk song of Korea as its title.
| James choi