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BTS “Arirang” Takes Over Billboard—The Secret Behind Bang Si-hyuk’s Giant “Song Camp” That Won Over America

BTS “Arirang” Takes Over Billboard—The Secret Behind Bang Si-hyuk’s Giant “Song Camp” That Won Over America

From an American songwriting camp with well-known producers to Bang Si-hyuk’s “BTS tourism theory,” here’s what’s behind BTS topping the charts with their 5th studio album
Taking Over Billboard—BTS’s Secret Behind a Massive “song camp” in the U. S. BTS’s 5th studio album ‘Arirang’ has claimed the top spot on the U. S. Billboard charts. At the center of this unprecedented success is a large-scale “song camp” that took place on location in the United States.
Under the Red Sunset, an Outdoor Movie Theater… Sokcho’s “Sunset Cinema” Opens for 4 Days

Under the Red Sunset, an Outdoor Movie Theater… Sokcho’s “Sunset Cinema” Opens for 4 Days

Every Saturday at sunset in Sokcho Port… From April romance to May family films—an array of genres awaits
A Harmony of the Sea and the Sunset: Sokcho Sunset Cinema 2026 Opens The city of Sokcho in Gangwon Province will kick off “Sokcho Sunset Cinema 2026”, an outdoor screening venue set against the backdrop of a crimson sunset and the sea, starting on the 4th.
“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

Seventy percent of foreigners in 30 countries are positive about Hallyu K-pop and BTS remain firmly in first place, and interest from Western countries such as the U.S. and Europe has surged significantly
The Current Status of Global K-Culture: An In-Depth Analysis of the '2026 Overseas Hallyu Reality Survey' According to the results of the '2026 Overseas Hallyu Reality Survey' released by the Ministry of Culture, Sports and Tourism, seven out of ten foreigners worldwide showed overwhelming...
[Culture&] 'Yeongwol' Business District Revival! Following the success of the movie '왕과 사는 남자', 상동광산 reopens after 32 years with core mineral tungsten

[Culture&] 'Yeongwol' Business District Revival! Following the success of the movie '왕과 사는 남자', 상동광산 reopens after 32 years with core mineral tungsten

Sales in Yeongwol jumped 35.7% in 4 weeks since release. Anticipated economic boom with the return of the tungsten producing 상동광산!
The movie '왕과 사는 남자' has become a blockbuster hit, changing the economic landscape of 'Yeongwol' The mega-hit of the movie '왕과 사는 남자' (hereafter referred to as KingAndTheMan) is driving an economic renaissance in Yeongwol, the main filming location.
Park Chan-wook, Lee Jung-jae, and Byun Woo-seok Gather in One Place... tvN Voice Documentary 'I Am K' Launches

Park Chan-wook, Lee Jung-jae, and Byun Woo-seok Gather in One Place... tvN Voice Documentary 'I Am K' Launches

43 Voices that Penetrate the Essence of the K-Content Syndrome… Interview-Centered Voice Documentary
The leading figures of Korean cinema and drama gather in one place. The voice documentary launched by tvN, I Am K, is a program that interprets the reality of the syndrome phenomenon through the perspectives and insights of highly engaged individuals in K-content both domestically and...
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
[Culture&] 'The King’s Affection' Surges to 10 Million... Re-examining 'This Place' Where Tears Were Shed Daily for the Deposed King

[Culture&] 'The King’s Affection' Surges to 10 Million... Re-examining 'This Place' Where Tears Were Shed Daily for the Deposed King

Gwanranjeong in Jecheon, Steeped in the Loyalty of the Six Martyred Scholars... A 'Pilgrimage' Boom Fueled by the Film's Success
Director Jang Hang-jun's film 'The King’s Affection' (hereafter referred to as 'The King’s Affection') is on the verge of surpassing 10 million viewers, creating a box office sensation. Amid this, the natural heritage of Jecheon, Chungbuk, related to the film's background, has rapidly emerged as a...
[Photo &] Seong-jin Cho, Yun-Chan Lim, Sunwook Kim, and Yekwon Sunwoo's Piano Performance... Over 2 Hours of 'The Century's Ensemble'

[Photo &] Seong-jin Cho, Yun-Chan Lim, Sunwook Kim, and Yekwon Sunwoo's Piano Performance... Over 2 Hours of 'The Century's Ensemble'

Hyundai Motor Group Holds Unprecedented Memorial Concert for the 25th Anniversary of Jeong Joo-young's Passing... Chairman Eui-sun Chung Honors the Spirit of Challenge and Innovation
Four world-renowned pianists representing Korea took the stage. This was at the 25th anniversary memorial concert for Jeong Joo-young, the founder of Hyundai. Hyundai Motor Group announced on the 26th that it held the '25th Anniversary Memorial Concert for Jeong Joo-young in Asan: The Continuing...
[New Book Introduction]

[New Book Introduction] "BTS and Squid Game Are Not Coincidences"… Testimonies of 12 People Who Designed the Hallyu Myth

New Book 'The Invisible Hand That Created Hallyu'… On-site Experts Reveal the Hidden Strategies and Behind-the-Scenes of K-Content Success
Behind the glamorous stage of K-content that has swept the world, there was a fierce struggle of invisible supporters. The new book 《The Invisible Hand That Created Hallyu》 reconstructs the history of Hallyu from the perspective of planners and practitioners who designed and supported the success,...
The Future of K-Content as Painted by AI... CJ ENM Officially Launches 'AI Content Alliance'

The Future of K-Content as Painted by AI... CJ ENM Officially Launches 'AI Content Alliance'

The First Public-Private-Academic Cooperation Model in Korea... Opening the Era of 'AI Cinema' from Production to Distribution and Talent Development
CJ ENM announced on the 10th through a press release that it has launched the 'AI Content Alliance' in collaboration with AI small production companies and educational institutions to build an AI content industry ecosystem.