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“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

Seventy percent of foreigners in 30 countries are positive about Hallyu K-pop and BTS remain firmly in first place, and interest from Western countries such as the U.S. and Europe has surged significantly
The Current Status of Global K-Culture: An In-Depth Analysis of the '2026 Overseas Hallyu Reality Survey'According to the results of the '2026 Overseas Hallyu Reality Survey' released by the Ministry of Culture, Sports and Tourism, seven out of ten foreigners worldwide showed overwhelming...
| James choi
New York Yankees vs. San Francisco Giants, 2026 MLB Opening Day on Netflix—March 26 Live!

New York Yankees vs. San Francisco Giants, 2026 MLB Opening Day on Netflix—March 26 Live!

Netflix’s first live MLB broadcast.
Netflix will stream live the 2026 MLB Opening Day matchup between the New York Yankees and the San Francisco Giants on Thursday, March 26 at 9:00 AM at Oracle Park in San Francisco, California, USA. All eyes are on this—especially because it’s Netflix’s first ever live MLB broadcast.
| Joo Seong-cheol
A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
“An Album Rooted in BTS’s Origins” 'BTS Comeback Live: Arirang' — The Meaning of the New Album and Live Stage Ahead of the Event

“An Album Rooted in BTS’s Origins” 'BTS Comeback Live: Arirang' — The Meaning of the New Album and Live Stage Ahead of the Event

Ahead of 'BTS Comeback Live: Arirang,' Netflix and BTS shared the meaning behind the album and stage that BTS prepared. On March 20, Netflix held a press conference at Cine Cube Gwanghwamun in Jongno-gu, Seoul, for 'BTS: The Live.
| Seongchan Eol
'Stove League' Japanese Version to Air in Korea... First Broadcast on SBS on the 29th

'Stove League' Japanese Version to Air in Korea... First Broadcast on SBS on the 29th

Starring Kamenashi Kazuya and Nagahama Neru… Special Appearance by Ha Do-kwon from the Original 'Stove League'
The remake drama of 〈Stove League〉 produced in Japan will be available for viewers in Korea. SBS announced on the 17th that it will officially air the 〈Stove League Japanese Version〉 starting March 29th on its terrestrial channel.
| Kim Ji-yeon
[Photo &] 2026 World Baseball Classic (WBC) Quarterfinal Matchup Korea Faces Dominican Republic Valued at 7 Times More, Clash in Miami for WBC Quarterfinals

[Photo &] 2026 World Baseball Classic (WBC) Quarterfinal Matchup Korea Faces Dominican Republic Valued at 7 Times More, Clash in Miami for WBC Quarterfinals

The winner of the match between Italy (Group B 1st place) and Puerto Rico (Group A 2nd place) will clash in the semifinals
[2026 WBC Quarterfinal Matchup Confirmed]The Korean Baseball Team will face the championship contender Dominican Republic, which is filled with major league stars, in the 2026 World Baseball Classic quarterfinals. This matchup, often referred to as the David vs.
| James choi
Wavve, Live Broadcast of All KLPGA·KPGA Matches... Innovating Golf Broadcasting with ‘Dolby Vision’

Wavve, Live Broadcast of All KLPGA·KPGA Matches... Innovating Golf Broadcasting with ‘Dolby Vision’

Starting with the KLPGA ‘Rejuran Championship’ in Thailand on the 12th, live streaming of all season matches
The online video service platform Wavve is making a bold move by introducing live broadcasts of professional golf tours, enhancing its competitiveness in sports content.Wavve announced on the 10th that it will start live broadcasting all matches of the Korean Ladies Professional Golf Association...
| Kim Ji-yeon
[Culture&]

[Culture&] "BTS Concert, Test for Countering Scalping"…Government Promises All-Out Effort Before Revised Law

Minister of Culture, Sports and Tourism Choi Hwi-young "Suspicious Cases Already Found, All Available Means Mobilized"…Launch of Public-Private Council for Preemptive Strike
"This BTS concert will be an important test for countering scalping."The government has declared a war against the rampant scalping, starting with the upcoming large-scale BTS concert. Minister Choi Hwi-young announced that all available means will be mobilized for thorough enforcement during the...
| James choi
[Photo &] Seong-jin Cho, Yun-Chan Lim, Sunwook Kim, and Yekwon Sunwoo's Piano Performance... Over 2 Hours of 'The Century's Ensemble'

[Photo &] Seong-jin Cho, Yun-Chan Lim, Sunwook Kim, and Yekwon Sunwoo's Piano Performance... Over 2 Hours of 'The Century's Ensemble'

Hyundai Motor Group Holds Unprecedented Memorial Concert for the 25th Anniversary of Jeong Joo-young's Passing... Chairman Eui-sun Chung Honors the Spirit of Challenge and Innovation
Four world-renowned pianists representing Korea took the stage. This was at the 25th anniversary memorial concert for Jeong Joo-young, the founder of Hyundai.Hyundai Motor Group announced on the 26th that it held the '25th Anniversary Memorial Concert for Jeong Joo-young in Asan: The Continuing...
| James choi
[New Book Introduction]

[New Book Introduction] "BTS and Squid Game Are Not Coincidences"… Testimonies of 12 People Who Designed the Hallyu Myth

New Book 'The Invisible Hand That Created Hallyu'… On-site Experts Reveal the Hidden Strategies and Behind-the-Scenes of K-Content Success
Behind the glamorous stage of K-content that has swept the world, there was a fierce struggle of invisible supporters. The new book 《The Invisible Hand That Created Hallyu》 reconstructs the history of Hallyu from the perspective of planners and practitioners who designed and supported the success,...
| James choi