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BTS Leads K-Pop Export Surge of 125% in the First Half… BigBang and Stray Kids Take the Stage in the Second Half

BTS Leads K-Pop Export Surge of 125% in the First Half… BigBang and Stray Kids Take the Stage in the Second Half

After conquering the United States, Blackpink, Cortiz, BigBang, and Stray Kids are set to reclaim the annual 100-million-album milestone this year
The map of global pop music history is in turmoil. Fueled by the overwhelming performances of mega artists such as 'BTS' and 'Blackpink', the 'K-pop market' saw an unprecedented boom in the first half of this year.
BTS Take Over a New York Landmark With Epic Fan Event “THE CITY”

BTS Take Over a New York Landmark With Epic Fan Event “THE CITY”

Ahead of performances at MetLife Stadium, a massive theme-park-style “ARMY Courtyard” is set up at New York’s Grand Central Terminal
At the heart of the world economy and culture, downtown New York is brought fully under the glow of “BTS ”’s intense red light. Their overwhelming impact—turning more than just a concert into a citywide festival—stands to be proven once again.
BTS Drenches London Landmarks in Red, Holding a Massive “The City” Event

BTS Drenches London Landmarks in Red, Holding a Massive “The City” Event

To mark its world tour, red light washes over London; from the London Eye to a blockbuster celebration
From the Thames to the London Eye… A red wave that engulfs the heart of Britain Global pop icon 'BTS' is coloring the heart of London, England, with a striking red glow. Big Hit Music said it will launch an offline project, 'BTS The City Arirang', that turns the city into a massive festival ground...
LE SSERAFIM Dresses Up BlizzCon 2026’s Closing Show…Promises a U.S. Set After Three Years

LE SSERAFIM Dresses Up BlizzCon 2026’s Closing Show…Promises a U.S. Set After Three Years

LE SSERAFIM will take the main stage at the world-class game festival held in Anaheim, California, on Sept. 12-13. Following its 2023 debut appearance—first for a K-pop act—and the success of “Perfect Night,” the group now adds “So Cynical” in 2025 to strengthen ties. After wrapping up BlizzCon, LE SSERAFIM will immediately launch a massive world tour, stopping in nine North American cities including Los Angeles.
LE SSERAFIM will take the stage at BlizzCon for the first time in three years. A Main Closing-Show Slot at the World’s Biggest Game Festival On the 25th , game maker Blizzard Entertainment said LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) will appear as a closing-performance...
BTS’ I NEED U Original Music Video Surpasses 200 Million Views

BTS’ I NEED U Original Music Video Surpasses 200 Million Views

“Love Yourself” (花樣年華) title track that delivered the group’s first No. 1 on terrestrial TV music shows. The 19+ uncensored original version captures raw youth, proving its global popularity again
A portrait of youth that became an icon of the era, the 기록 of ‘Love Yourself’ that won’t end A landmark track by global megastar ‘BTS’, the ‘I NEED U’ original version music video has seized the milestone of 200 million YouTube views.
BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Kim Nam-joon spreads the beauty of Korea’s traditional culture and heritage worldwide.
A leader of the group ‘Bangtan Sonyeondan’ , ‘RM’ (real name Kim Nam-joon), has been swiftly appointed as South Korea’s ‘National Museum of Korea’’s ‘first-ever global publicity ambassador’ since the museum opened.
BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

The BTS Busan concerts that drew 110,000 people over two days generated massive economic ripple effects, including a 136% jump in local business sales, and wrapped up successfully.
The cultural landscape sometimes triggers a massive tectonic shift along the trajectory of a single artist. Beyond a mere large-scale concert, an astonishing social phenomenon was witnessed in Busan: the entire city—like a vast living organism—transforms into a single artistic text.
BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

With foreign card payments up 73%, sales at traditional markets jump 2-fold…Data also sheds light on ‘rip-off pricing’ at lodging businesses
A pilgrimage for pop culture—and a find of the most ‘Korean’ kind of spending ‘Bangtan Sonyeondan’’s arrival in Busan sparked sociological meaning far beyond a massive concert. The fan frenzy that gathered from around the world—the so-called ‘ARMY’—was a giant testbed showing how modern pop culture...
Tickets at 220,000 won sold for 680,000 won…Multiple ticket scalpers arrested for BTS Busan show

Tickets at 220,000 won sold for 680,000 won…Multiple ticket scalpers arrested for BTS Busan show

Police deployed 70 officers for a focused crackdown and arrested 11—using tactics including a threefold markup aimed at foreigners and wristband cutting to conceal the scheme
Black hands targeting a global festival, 'BTS' Busan show 'ticket scalping' operation smashed The 'BTS' Busan stop of its world tour drew intense global attention. Behind the glitz, illegal 'ticket scalping' deals aimed at foreign visitors were spotted by police watching closely.
BTS Busan Concert Delayed by 1 Hour as HYBE Apologizes, New Song Surges to No. 1

BTS Busan Concert Delayed by 1 Hour as HYBE Apologizes, New Song Surges to No. 1

The debut 13th-anniversary single sweeps No. 1 across 79 countries
The King of Global Pop and the Painful Growing Pains Behind a Glorious Return Is It an Art of Waiting, or a Predictable Operational Fumble. Busan Asiad Main Stadium, where fans from around the world have gathered.