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[Photo]& BTS Pulls Off a Three-Title Sweep Including the Top Prize at the AMA… “Thanks to ARMY” at the Awards

[Photo]& BTS Pulls Off a Three-Title Sweep Including the Top Prize at the AMA… “Thanks to ARMY” at the Awards

BTS, which returned to the AMA after four and a half years, swept three awards, including Artist of the Year. Heartfelt award-moment behind-the-scenes shared on Weverse.
A Great Milestone in the History of Global Pop Music: BTS Reclaims the AMA Top PrizeThe landscape of global pop music shifted again. The group 'BTS' grabbed the 'Artist of the Year' trophy, the second top prize of its career, at the 'American Music Awards' , the highest honor in the U. S.
[Photo &] A Red Tide Swallows the Desert Night, Seizes Las Vegas — BTS “Arirang” Tour Scene That Set 60,000 ARMYs on Fire

[Photo &] A Red Tide Swallows the Desert Night, Seizes Las Vegas — BTS “Arirang” Tour Scene That Set 60,000 ARMYs on Fire

BTS brings traditional Korean music instead of the usual knife-dance choreography, captivating 60,000 fans who transcend generations and race.
A red tide that swallowed the desert night, takes over Las VegasThe heart of global entertainment—Las Vegas in the United States—was fully engulfed by the massive red wave unleashed by 'Bangtan Sonyeondan'. Landmarks that stitched across the city skyline blasted red lights one after another, and...
BTS Busan Concert Confirmed for Live Theater Broadcast to 3,800 Screens in 80 Countries Worldwide!

BTS Busan Concert Confirmed for Live Theater Broadcast to 3,800 Screens in 80 Countries Worldwide!

The group returns to Busan Asiad Main Stadium for the first time in 3 years and 8 months, meeting fans worldwide through live viewing.
'BTS', taking over screens worldwide…'ARIRANG' Busan concert global live broadcast confirmedThe massive world tour 'ARIRANG' 'Busan Concert' by the group 'BTS' will be streamed with overwhelming scale through major screens around the world.
BTS V’s “Christmas Tree” Waits for a New Record—500 Million Spotify Streams

BTS V’s “Christmas Tree” Waits for a New Record—500 Million Spotify Streams

Ongoing popularity of the first Korean OST track to enter Billboard, as V achieves his fifth personal 500-million streaming milestone
BTS V, 'Christmas Tree' 'Spotify' tops 500 million streams. . . Dominant global music powerMember 'V'‘s solo track 'Christmas Tree' by 'BTS' has surpassed 500 million cumulative streams on the global music platform 'Spotify'.
BTS Turns Las Vegas Red With the “Sphere”… Sets the Stage for the 2026 North & Central America World Cup Halftime Show

BTS Turns Las Vegas Red With the “Sphere”… Sets the Stage for the 2026 North & Central America World Cup Halftime Show

In collaboration with the Las Vegas Tourism Authority, launches the largest-ever campaign, “GLOBAL THE CITY 2.0” Using the theme of the regular 5th album “ARIRANG,” adorns the exterior of a major performance venue’s Sphere and broadcasts outdoor ads across the Strip Ahead of four performances at the Allegiant Stadium, a double celebration as BTS will headline the 2026 FIFA North & Central America World Cup Final Halftime Show
Las Vegas, Nevada’s major concert venue, the ‘Sphere,’ is set to transform with the theme of ‘ARIRANG’ in celebration of BTS’s world tour concert.Launching GLOBAL THE CITY 2.0 and Sphere decorations On the 15th, its agency, BigHit Music, announced the detailed operating plan for the offline event...
US Las Vegas Iconic Landmark, the Sphere Turns into a Huge Festival With BTS’s “ARIRANG”

US Las Vegas Iconic Landmark, the Sphere Turns into a Huge Festival With BTS’s “ARIRANG”

Running “The City” at the largest scale ever to match BTS’s concert schedule. From Sphere light-up to food tours, the entire city is transformed into a venue for an all-out celebration
The enormous US Las Vegas landmark 'Sphere' is taken over in a red glow themed around BTS’s regular 5th album 'ARIRANG'. 'The City Las Vegas', the biggest-ever downtown-linked campaign that spans the entire city, promises an overwhelming visual experience to fans around the world.
BTS Confirmed as Headliner for First-Ever World Cup Final ‘Halftime Show’!

BTS Confirmed as Headliner for First-Ever World Cup Final ‘Halftime Show’!

Madonna and Shakira Co-Headline…Global Attention Focuses on the World’s Stage at the World Cup Final for the First Time Ever
'BTS', Awarded the Headliner Spot for the 'North America-Central America World Cup' Final 'Halftime Show''BTS' will take the stage alongside 'Madonna', 'Shakira' at the 2026 'North America-Central America World Cup' Final, where all eyes of soccer fans worldwide are on them, showcasing the...
BTS Takes Over Latin America… Brazil and Mexico Overtake Korea in Streaming

BTS Takes Over Latin America… Brazil and Mexico Overtake Korea in Streaming

Streaming Surpasses Korea—Mexico Even Sells Out 150,000 Seats. Expansion of South America Tours Including Peru and Chile
BTS’ fans take over Latin America: reshaping the global music marketThe group ’BTS’ is proving explosive popularity in the Latin America market, shaking up the landscape of the global music industry. The ’ARIRANG’ world tour show held in Mexico recently drew a stunning crowd of 150,000 viewers in...
Netflix Effect! From Life Beyond the Screen to Culture and the Economy… $325 Billion in Value for the Global Economy!

Netflix Effect! From Life Beyond the Screen to Culture and the Economy… $325 Billion in Value for the Global Economy!

Netflix has released the “Netflix Effect,” highlighting the impact its content has had on industries worldwide over the past 10 years—from viewers’ everyday lives to the creative ecosystem.
Netflix has released the “Netflix Effect,” spotlighting the economic, cultural, and social impact its content has had worldwide over the past 10 years—from viewers’ daily lives to the creative ecosystem, local communities, and the broader industries.
BLACKPINK’s Lisa to Take the Stage at the 2026 World Cup Opening Ceremony…First K-pop Female Solo Act

BLACKPINK’s Lisa to Take the Stage at the 2026 World Cup Opening Ceremony…First K-pop Female Solo Act

Performs at the SoFi Stadium in Los Angeles, U.S., with Katy Perry…Proving K-pop’s status following Jung Kook of BTS
‘BLACKPINK’s Lisa,’ Proof of a Global Pop Star… Takes Control of the World Cup Stage as the First K-pop Female Solo Act‘Lisa,’ the member of the girl group BLACKPINK and a global icon, will step onto the ‘opening ceremony’ stage of the ‘2026 North & Central American World Cup,’ capturing the...