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Won Bin, Controversy Over Shabu-Shabu Advertisement Model...

Won Bin, Controversy Over Shabu-Shabu Advertisement Model... "Irony of a National Treasure Actor Who Stopped Acting"

15 Years Without Acting, Only Advertisements... "Embarrassing Title of National Treasure Actor" Criticism
Actor Won Bin has returned to the advertising world after 15 years, but there are criticisms that his title as a 'national treasure actor' is losing its meaning as he appears as a model for a shabu-shabu advertisement. Recently, a shabu-shabu brand selected Won Bin as its exclusive model.
Aespa Ningning Selected as Matin Kim's Korea-Japan Ambassador

Aespa Ningning Selected as Matin Kim's Korea-Japan Ambassador

Fashion company Hago House's brand Matin Kim announced on the 16th that it has selected Aespa member Ningning as the ambassador for the Korea and Japan regions. Matin Kim explained that Ningning's cool and unique image aligns with the brand's concept as the reason for her selection.
Son Na-eun, Baba Fashion JJ JIGOTT 2025 Fall Campaign Photoshoot Released

Son Na-eun, Baba Fashion JJ JIGOTT 2025 Fall Campaign Photoshoot Released

A Proposal for Daily Look Items that Capture Both Sophistication and Luxury
Baba Fashion has released additional photos from the 2025 fall campaign featuring actress Son Na-eun and the brand JJ JIGOTT. In this photoshoot, Son Na-eun showcases classic yet stylish daily looks, from fall setup styling to a faux leather bomber jacket.
Where Did Rosé Go? ELLE UK Causes a Stir with SNS Photo Post

Where Did Rosé Go? ELLE UK Causes a Stir with SNS Photo Post

Posted a photo cropped to show only Rosé from the original
ELLE UK posted an incomprehensible photo, sparking anger among fans. On September 30 , ELLE UK posted various photos on their official Instagram account. The post included photos from the 'Paris Fashion Week' held the previous day in Paris, featuring not only the runway models but also stars who...
‘Just Makeup’ MC Lee Hyori and Judges, Full Lineup of 60 Participants Revealed!

‘Just Makeup’ MC Lee Hyori and Judges, Full Lineup of 60 Participants Revealed!

〈Just Makeup〉 is a massive makeup survival show where makeup artists representing K-beauty fiercely compete with their own unique styles, transcending South Korea to represent K-beauty globally.
Coupang Play's entertainment show 〈Just Makeup〉 has unveiled the full lineup of MCs, judges, and participants ahead of its premiere on October 3rd at 8 PM. 〈Just Makeup〉 is a massive makeup survival show where makeup artists representing K-beauty fiercely compete with their own unique styles,...
Global K-Pop Group KATSEYE's GAP Advertisement Video Sparks Attention..

Global K-Pop Group KATSEYE's GAP Advertisement Video Sparks Attention.. "Icon of Diversity"

As of 3 PM on the 10th, Instagram video reaches approximately 61 million views, YouTube video surpasses 20 million views
The global girl group KATSEYE's GAP advertisement video is gaining attention. KATSEYE, a joint girl group by HYBE (Chairman Bang Si-hyuk) and Geffen Records, has not only hit major global charts but is also creating a new wave in the fashion industry.
Lee Dong-hwi, Vintage Heritage Reinterpreted! Buckaroo 2025 F/W Campaign Unveiled

Lee Dong-hwi, Vintage Heritage Reinterpreted! Buckaroo 2025 F/W Campaign Unveiled

'Free Riding and Flow' is the Theme
The vintage premium denim brand Buckaroo, developed by the leading domestic fashion company Hanseemk, has unveiled its 2025 Fall/Winter season campaign 'Heritage Revival' featuring actor Lee Dong-hwi, showcasing a new collection.
Son Na-eun, Lovely with Curly Hair... Trendy Autumn Goddess

Son Na-eun, Lovely with Curly Hair... Trendy Autumn Goddess

Actress Son Na-eun perfectly pulls off curly hair, transforming into a trendy autumn goddess. The women's fashion brand JJ JIGOTT has released a photoshoot and short film for the 2025 autumn campaign featuring Son Na-eun.
BTS Jin's Sunglasses Worn During Live Broadcast Sold Out, Smiling Reunion with Fans

BTS Jin's Sunglasses Worn During Live Broadcast Sold Out, Smiling Reunion with Fans

What is the secret behind BTS Jin's sunglasses selling out and the fans' excitement?
BTS's Jin wore unique sunglasses during a ‘Weverse’ live broadcast, which set a record for selling out immediately after the broadcast, successfully reconnecting with fans. On August 18, Jin delivered warm energy during his first official live broadcast after military service, alleviating the long...
Jennie and Karina Wear 'Sagging Look' Again... Y2K Fashion Trend with Visible Underwear

Jennie and Karina Wear 'Sagging Look' Again... Y2K Fashion Trend with Visible Underwear

The sagging style that started in 90s hip-hop... Gaining attention as stage outfits for BLACKPINK and aespa
The 'sagging' style, where pants are worn below the waistline, is gaining attention again among K-pop idols. This fashion, which started in the 1990s American hip-hop culture, has returned with a sophisticated look alongside the Y2K trend.