BTS Jin's Sunglasses Worn During Live Broadcast Sold Out, Smiling Reunion with Fans

BTS's Jin wore unique sunglasses during a ‘Weverse’ live broadcast, which set a record for selling out immediately after the broadcast, successfully reconnecting with fans. On August 18, Jin delivered warm energy during his first official live broadcast after military service, alleviating the long wait for fans. His sunglasses attracted attention due to their stylish design, leading to a flood of inquiries about the ‘sunglasses information’ throughout the broadcast.

After the broadcast, the sunglasses worn by Jin sold out within just a few hours on the brand's official online store and major e-commerce platforms. Fashion experts explain that the product chosen by Jin led to a surge in search volume immediately after the broadcast, gaining significant popularity among consumers. Currently, inquiries about the restock schedule for these sunglasses continue, focusing attention on the brand's marketing strategy and rising popularity.

Global Trends Seen Through Jin's Fashion

The adoption of promotional items by BTS members has always led to a ‘sell-out myth’, and Jin's sunglasses continue that myth. His fashion style is always noted not only by fans but also by the global fashion industry, and the t-shirt and accessories he showcased during the live broadcast have also received a hot response. In particular, posts reviewing his style are rapidly appearing on social media platforms, demonstrating the extent of Jin's influence.

A Special Meeting with Fans and Anticipation

This live broadcast was a meeting for Jin with fans after completing his military service, so the excitement and anticipation from fans were greater than ever. During the broadcast, real-time viewership reached hundreds of thousands, showing Jin's fashion style quickly rising on global social media trends like Twitter and Instagram. This response serves as a testament to how effective Jin's way of communicating with the public is, further heightening expectations for future broadcasts or events.