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J-pop Agency Benchmarks K-pop as It Hires Former HYBE Producer Kim Min-jung

J-pop Agency Benchmarks K-pop as It Hires Former HYBE Producer Kim Min-jung

Avex’s formula for turning a 4 billion yen profit points to its next step after XG: taking the global market with VIBY, a boy group whose members are 15 to 19 years old.
J-pop’s dramatic comeback through K-pop benchmarking and a fundamental overhaul Avex, one of Japan’s leading entertainment agencies, has successfully overhauled its business by aggressively benchmarking South Korea’s “K-pop” system.
HYBE's WeverseCon heads overseas for first time, set to energize India's 1.4 billion

HYBE's WeverseCon heads overseas for first time, set to energize India's 1.4 billion

The festival will take place in New Delhi on March 27-28 next year, accelerating HYBE's global expansion after auditions in 23 Indian cities
Global entertainment company 'HYBE''s large-scale music festival 'WeverseCon Festival' is heading overseas for the first time. Its debut destination is India, a massive market of 1.4 billion people. HYBE steps up global ecosystem expansion by blending local culture with K-pop HYBE said on the 8th...
KATSEYE to perform at Victoria's Secret Fashion Show on the 18th alongside global pop stars

KATSEYE to perform at Victoria's Secret Fashion Show on the 18th alongside global pop stars

KATSEYE joins Megan Thee Stallion in this year's lineup for the landmark runway show launched in 1995
Bold move after Taylor Swift: Live performance set to heat up the runway KATSEYE, the global girl group formed through a partnership between HYBE and Geffen Records, is set to take the stage at a major international fashion event.
LE SSERAFIM brings 'Made My Night' to six-day special pop-up starting on 22nd

LE SSERAFIM brings 'Made My Night' to six-day special pop-up starting on 22nd

The event runs through the 27th at HYBE's Yongsan headquarters, featuring four themed zones and limited-edition merchandise
'Overwatch' collaboration space breaks down the boundary between gaming and K-pop Global girl group 'LE SSERAFIM' will unveil a large-scale pop-up to mark the release of its second single, 'Made My Night'. Source Music, the group's agency, said it will open an offline space at HYBE's Yongsan...
HYBE’s Weverse Leaks Data in 422,584 Cases, Payment Records Exposed but…

HYBE’s Weverse Leaks Data in 422,584 Cases, Payment Records Exposed but…

Late-night notice on the 6th reveals exposure of internal identification numbers and eight types of payment data
The security of Weverse, a global fan community platform, has been compromised. Weverse Company, a subsidiary of HYBE that operates the platform, has officially confirmed a large-scale data breach involving 422,584 records.
'HYBE's next girl group' TUIDE makes surprise debut today (24th), heralding a new K-pop direction

'HYBE's next girl group' TUIDE makes surprise debut today (24th), heralding a new K-pop direction

TUIDE, a seven-member multinational girl group under ABD, a new HYBE label, releases its first mini-album on the 24th GroovyRoom produces every track, while the group sets itself apart with 'Soultronic,' a genre blending soul and electronic music The rookie group mounts an unusually large-scale promotion, including screenings on the media facade at Shinsegae Department Store's main branch, and holds a showcase
TUIDE, a seven-member multinational girl group and the first act introduced by ABD, a new label under HYBE Music Group, is making its debut in the Korean music industry with the release of its first mini-album. TUIDE (Seo-hee, Seo-yeon, Elena, Jia, Saki, Se-a and Lee Ha-neui) will release its debut...
[Billboard Chart] KATSEYE Breaks Into Billboard 200 Top Spot for First Time, Becomes Fourth Ever After BLACKPINK

[Billboard Chart] KATSEYE Breaks Into Billboard 200 Top Spot for First Time, Becomes Fourth Ever After BLACKPINK

The mini-album “WILD” tops Top Album Sales with 170,000 album units, underscoring the Grammy Best New Artist nominee’s momentum
HYBE’s KATSEYE Makes History as Fourth Ever to Top Billboard 200, Taking Over With 170,000 Copies of “WILD” Group sells 145,000 physical albums and enters the U.K. Official Albums Chart at No. 2 HYBE’s Formula for Success Is Reshaping the Global Pop Market HYBE’s Korean-American girl group...
HYBE Rookie Girl Group TUIDE Unveils Debut EP Highlight Medley Ahead of Aug. 24 Launch

HYBE Rookie Girl Group TUIDE Unveils Debut EP Highlight Medley Ahead of Aug. 24 Launch

Audio snippets from debut EP [TUNE & PLAY], including title track 'SUN KISS,' are out now.
TUIDE, a rookie girl group signed to ABD, a label under HYBE, released audio snippets from their first mini album [TUNE & PLAY], including the title track. On Aug. 17, TUIDE — Seo Hee, Seo Yeon, Elena, Jia, Saki, Se-a and Lee Hanee — posted a highlight medley video for its first mini album [TUNE &...
Huh Yunjin and Ha Yerin Captivate Hollywood… Variety Names Them Among Its Next-Gen Four

Huh Yunjin and Ha Yerin Captivate Hollywood… Variety Names Them Among Its Next-Gen Four

HYBE-affiliated KATSEYE and Cortis are included… spotlighting key talent aged 18 to 28
K-culture pushes into global territory… four next-generation icons that captivated Hollywood A quartet of Korea-based artists—LE SSERAFIM’s Huh Yunjin, actor Ha Yerin, KATSEYE and Cortis—fully won over the heart of the global entertainment industry: Hollywood.
BTS Concert in Las Vegas With Unprecedented World Cup-Scale Impact Generates 450 Billion Won in Economic Effect

BTS Concert in Las Vegas With Unprecedented World Cup-Scale Impact Generates 450 Billion Won in Economic Effect

NJ Shows Draw 157,000 Spectators; HYBE Posts 450 Billion Won in Second-Quarter Revenue, Its Best-Ever Performance
450 Billion Won in Just Four Shows… The Economics of a Mega IP That Outstrips the ‘World Cup’ A respected analysis has claimed that the economic ripple effects generated by the global top-tier group “Bangtan Sonyeondan” through its North America tour have officially surpassed the scale of...