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YouTube Microdramas Top 6.5 Billion Views in First Half of Year; Viewing Time in Korea Doubles

YouTube Microdramas Top 6.5 Billion Views in First Half of Year; Viewing Time in Korea Doubles

Global watch time up 50% year over year; TV viewing surges 90% YouTube introduces serialized Shorts series and supports monetization with AI-powered subtitles
The microdrama market, led by global video platform YouTube, is becoming a worldwide sensation. Short-form content, with its brisk pacing and gripping storylines, topped 6. 5 billion views globally in the first half of this year alone, reshaping the media landscape.
| James choi
BTS’s “SWIM” Sets Record as First Song Worldwide This Year to Reach 1 Billion Streams on Spotify

BTS’s “SWIM” Sets Record as First Song Worldwide This Year to Reach 1 Billion Streams on Spotify

Title track from fifth studio album ARIRANG becomes the group’s seventh song to join Spotify’s billion-stream club
K-pop’s strength in the global pop market, proven by the group’s fastest milestone yet “SWIM,” the title track from BTS’ fifth studio album ARIRANG, has surpassed 1 billion streams on Spotify, the world’s largest music streaming platform.
| James choi
Lee Da-hae Wows China While Nine Months Pregnant, Helping Drive $20 Billion Won in Sales in Two Hours

Lee Da-hae Wows China While Nine Months Pregnant, Helping Drive $20 Billion Won in Sales in Two Hours

A 500-person crew and five electric cars showcased the scale of the event; her fluent Chinese affirmed her standing in the local market
With her first daughter due in November, she demonstrated her global influence alongside local influencers Actress 'Lee Da-hae' showed off her formidable global influence by appearing on a massive Chinese 'Singles' Day' live-commerce broadcast while nine months pregnant, just over a month before...
| James choi
BTS Surpasses 10 Billion Streams on Spotify, a First for a Group Worldwide

BTS Surpasses 10 Billion Streams on Spotify, a First for a Group Worldwide

Fifth studio album ARIRANG drove 5 billion streams; group to attend awards ceremony at Tokyo Dome on the 29th
The ARIRANG phenomenon reshapes the global pop market The group BTS has achieved a landmark first for a group worldwide, surpassing 10 billion streams in a year on Spotify, the world’s largest music streaming platform.
| James choi
BTS' 'ARIRANG' Tops 5 Billion Streams, Biggest Release of Year ... 14-Track Miracle Featuring the Divine Bell of King Seongdeok

BTS' 'ARIRANG' Tops 5 Billion Streams, Biggest Release of Year ... 14-Track Miracle Featuring the Divine Bell of King Seongdeok

Most-streamed album released this year, with title track 'SWIM' nearing 1 billion plays and 'Billboard 200' No. 1 for three straight weeks
BTS' fifth studio album, 'ARIRANG', has surpassed 5 billion cumulative streams on Spotify, the world's largest music streaming platform, setting a new milestone in the global music market. Big Hit Music, the group's agency, said on the 14th that the album is currently the most-streamed release...
| James choi
BTS draws 150,000 to first solo concerts in Peru, generating 25.1 billion won in economic impact

BTS draws 150,000 to first solo concerts in Peru, generating 25.1 billion won in economic impact

World tour 'ARIRANG' wraps three-day Lima run as South American leg continues in Chile on the 14th
BTS drew more than 150,000 fans over three days to its first solo concerts in Peru since debuting, generating an estimated 25.1 billion won in economic impact from tourism alone. According to BIGHIT MUSIC, BTS held its 'ARIRANG' world tour at Estadio San Marcos in Lima, Peru, on the 7th and from...
| Seongchan Eol
HYBE's WeverseCon heads overseas for first time, set to energize India's 1.4 billion

HYBE's WeverseCon heads overseas for first time, set to energize India's 1.4 billion

The festival will take place in New Delhi on March 27-28 next year, accelerating HYBE's global expansion after auditions in 23 Indian cities
Global entertainment company 'HYBE''s large-scale music festival 'WeverseCon Festival' is heading overseas for the first time. Its debut destination is India, a massive market of 1.4 billion people. HYBE steps up global ecosystem expansion by blending local culture with K-pop HYBE said on the 8th...
| James choi
'Avengers: Endgame' Reclaims Box Office Crown After Five Years With $2.9 Billion

'Avengers: Endgame' Reclaims Box Office Crown After Five Years With $2.9 Billion

Film reaches $2.9255 billion in cumulative revenue as it races ahead of year-end releases
'Marvel Studios''s landmark film 'Avengers: Endgame' has reclaimed the No. 1 spot at the global box office five years after its original run, using a re-release as its boldest move. The Numbers, a leading film data website, announced Thursday, local time, that 'Avengers: Endgame''s cumulative...
| James choi
BTS named Bogotá's 'honorary foreign guests' as full group; 4.06 billion won in economic impact

BTS named Bogotá's 'honorary foreign guests' as full group; 4.06 billion won in economic impact

Two Bogotá stadium shows on the 2nd and 3rd mark the launch of the South American tour
Waking Bogotá's heart, a spectacular opening to the South American tour Global pop icons 'BTS' have achieved the distinction of being officially designated 'honorary foreign guests' in Bogotá, the heart of Colombia.
| James choi
BTS’ ‘ARIRANG’ tour generates 637 billion won, tops Beyoncé worldwide

BTS’ ‘ARIRANG’ tour generates 637 billion won, tops Beyoncé worldwide

Record 2.31 million fans attend 38 shows as South American leg opens Oct. 2 in Colombia
‘King of K-pop’ surpasses Queen of Pop Beyoncé BTS’ ‘ARIRANG’ world tour is rewriting the history of live performances worldwide. The tour ranked No. 1 by a wide margin in cumulative global tour revenue through the third quarter, once again demonstrating the stature of K-pop.
| James choi