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Search results for "Marketing"

Big, Cute, and Impossible to Miss: Films and Series Going Giant for Marketing (feat. Star Wars' Grogu)

Big, Cute, and Impossible to Miss: Films and Series Going Giant for Marketing (feat. Star Wars' Grogu)

It's 'super big, super cute.' For Star Wars Day (May 4) 2026, Star Wars rolled out Grogu, the mascot of the May release 〈The Mandalorian and Grogu〉. It's the 10-meter-tall 'Giant Grogu.' Making the already-adorable Grogu enormous—the ultimate 'so huge, so cute' move—shows how much thought went into...
| Seongchan Eol
The Movie Studios That Had More Fun Than Anyone on April Fools’ Day

The Movie Studios That Had More Fun Than Anyone on April Fools’ Day

April arrived before the spring breeze even had a chance to blow in. If you look at it purely from the film industry’s point of view, April 1st is a pretty bleak day. But it’s also the day when “April Fools’ Day”—a festival of pranks and lies—makes it easy to find things to laugh about.
| Seongchan Eol
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi
Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy.On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
Film Alliance Declares Full Boycott of 'Seoul Film Center'... Return to Original Plan of 'Seoul Cinematheque'!

Film Alliance Declares Full Boycott of 'Seoul Film Center'... Return to Original Plan of 'Seoul Cinematheque'!

On the 5th, the Film Alliance issued a statement strongly urging the immediate return to the original plan of 'Seoul Cinematheque' and the prompt establishment of a public forum.
The Film Alliance (co-representatives Baek Jae-ho and Lee Dong-ha) issued a statement on the 5th, declaring a full boycott of any cooperation with the current operation system of 'Seoul Film Center' and strongly urging the return to the original plan of 'Seoul Cinematheque' and the immediate...
| Joo Seong-cheol
Seoul Becomes a 'BTS Theme Park'... 'BTS The City Arirang Seoul' Opens on March 20

Seoul Becomes a 'BTS Theme Park'... 'BTS The City Arirang Seoul' Opens on March 20

From Sungnyemun and Seoul Tower Media Facades to Han River Park Experiences... Events to Celebrate the Album Release Will Take Place Across Seoul Until April 12
In celebration of the release of BTS's fifth studio album, all of Seoul will be transformed into a large-scale cultural festival space.Big Hit Music announced on the 6th that from March 20, the release date of BTS's fifth studio album 'Arirang' , until April 12, 'BTS The City Arirang Seoul' (BTS...
| 김지민

"Bra Hanging on Hollywood Sign"... Sydney Sweeney Faces Controversy Over 'Unauthorized' Lingerie Promotion

On the 26th, the Hollywood Chamber of Commerce stated, "Illegal activities without permission will face legal action"... TMZ Video Sparks Controversy. Sydney Sweeney's late-night climb to promote the lingerie brand 'Syrn', which was invested in by Jeff Bezos, received filming permission but was denied 'contact'... Will she be punished like the 'Hollyweed' incident in 2017?
Hollywood's rising star Sydney Sweeney is facing a potential legal dispute after pulling off a bizarre performance by hanging lingerie on the iconic 'Hollywood Sign' in Los Angeles.According to American entertainment media TMZ and the Hollywood Chamber of Commerce on the 27th , Sydney Sweeney...
| Yangsimoh
[Photo&] Kia EV5, Global Collaboration with Netflix's 'Knives Out'

[Photo&] Kia EV5, Global Collaboration with Netflix's 'Knives Out'

Delivering the brand message of 'Home away from home'
Kia is launching a marketing campaign in collaboration with the Netflix movie 'Knives Out: Wake Up Dead Man' in six countries worldwide. Daniel Craig stars in this mystery thriller's third series, and the campaign expresses the spacious interior of the EV5 in the film's tense universe.
| James choi
Sydney Sweeney

Sydney Sweeney "Denies Intent of Hate and Discrimination in Jeans Ad"…First Clarification on Racism Controversy

Sydney Sweeney breaks her silence five months after the jeans ad controversy, stating, "I oppose hate and division"
American actress Sydney Sweeney (28) recently broke her silence regarding the jeans ad that sparked a racism controversy and officially stated her position for the first time. In an interview with the American entertainment media 'People' on the 6th, Sweeney made it clear that she does not support...
| 김지민
Disney’s “Moana” Unveils Special World Cup Poster for the 2026 North American World Cup

Disney’s “Moana” Unveils Special World Cup Poster for the 2026 North American World Cup

Hey-Hey draws attention atop a soccer ball—“Moana,” set to hit theaters in July, joins the frenzy for the 2026 World Cup
The explosive synergy between a truly global sports spectacle and Hollywood’s biggest studio has finally been unveiled. Disney’s ocean adventure blockbuster “Moana” is upending the summer theater landscape with a surprise reveal of a special poster targeting “the 2026 FIFA North American World...
| James choi