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Hearts2Hearts to unveil Arena of Valor 10th-anniversary song on 16th

Hearts2Hearts to unveil Arena of Valor 10th-anniversary song on 16th

Special stage at Bangkok esports tournament on 23rd Global hit meets K-pop powerhouse as group looks to expand its global fandom
Global esports and K-pop synergy set to take center stage in Bangkok SM Entertainment's girl group 'Hearts2Hearts' is joining a major project celebrating the 10th anniversary of global mobile game 'Arena of Valor'.
| James choi
Hearts2Hearts takes Japan’s ‘Catch! Teenieping’ by storm with season 4 ending song released on the 11th

Hearts2Hearts takes Japan’s ‘Catch! Teenieping’ by storm with season 4 ending song released on the 11th

The electro-pop track ‘Candy Box Lover’ is released ahead of the group’s appearance at a major Yokohama music festival on the 21st of next month
K-pop and K-animation join forces to win over fans across Japan SM Entertainment group ‘Hearts2Hearts’ is building on the success of K-animation in Japan. The agency said on the 11th that it had officially released ‘Candy Box Lover’, the original soundtrack for the Japanese version of ‘Sweet and...
| James choi
NCT 127 Takes the Stage on a Live 'America's Got Talent' Broadcast in the U.S., Kicks Off Comeback Season With Regular 7th Album

NCT 127 Takes the Stage on a Live 'America's Got Talent' Broadcast in the U.S., Kicks Off Comeback Season With Regular 7th Album

Appearing on a live broadcast at the Pasadena Civic Auditorium on the 19th local time, ahead of the release of its 7th album 'BLINGY' on the 24th, the group rolls out large-scale ads across 13 cities
K-pop’s No. 1 act sets its sights on global dominance, poised to take over U. S. primetime The group 'NCT 127', which leads the gods of global K-pop, will make a surprise appearance on the live stage of the U. S.
| James choi
NCT Puts Its 10-Year Stage Outfits on the Runway… Sets Sights on Lotte World Tower Next Month

NCT Puts Its 10-Year Stage Outfits on the Runway… Sets Sights on Lotte World Tower Next Month

A collaboration for the 10th anniversary of its debut with Seoul Fashion Week will run from Sept. 4 with an exhibition and a flea market, with all proceeds donated
Beyond music into high fashion, 10 years of K-pop heritage takes the runway 'NCT', which has continuously expanded the spectrum of K-pop, marks its 10th anniversary with an unprecedented move. The stage outfits that have defined the group’s global presence over the past decade are reborn as a...
| James choi
HeartsToHearts Lands No. 2 on Japan’s Oricon Charts Right After Debut—Straight to a “Tokyo Dome” Stage

HeartsToHearts Lands No. 2 on Japan’s Oricon Charts Right After Debut—Straight to a “Tokyo Dome” Stage

The group releases three songs, including the title track “Iconic Heart,” and announces plans for a “Tokyo Girls Collection” appearance and a pro baseball special performance
Goes Straight to No. 2 on Oricon… A New Pulse of K-Pop Sweeping Japan’s Archipelago “HeartsToHearts” made its official arrival on Japan’s islands and immediately seized the top tier of the Oricon charts, displaying overwhelming presence.
| James choi
SM Holds a 10km Running Event Where Artists and Fans Run Together—First Held on Oct. 3

SM Holds a 10km Running Event Where Artists and Fans Run Together—First Held on Oct. 3

The 10km course runs through Incheon’s Wangs‌an Marina Port, followed by a special stage by affiliated artists after the race ends.
A first-of-its-kind experiment in the entertainment industry: a 10km running track shared by artists and fans South Korea’s leading K-pop agency ‘SM Entertainment’ is launching an unusual offline project that lets its affiliated artists and fan fandom breathe together beyond physical limits. On Oct.
| James choi
'Loyalty for 10 Years': NCT 127 Completes Renewal With All Seven Members Signing Again With SM

'Loyalty for 10 Years': NCT 127 Completes Renewal With All Seven Members Signing Again With SM

NCT 127, a leading K-pop group celebrating a 10-year debut milestone, finishes renewals for all members based on solid trust with SM Entertainment, with all members completing renewals
'A decade of tracks, an unstoppable sprint'… NCT 127 completes another milestone with SM K-pop’s leading pioneers, the group 'NCT 127', sent a heavy message to the global music market as they once again joined hands with their agency 'SM Entertainment' (hereinafter referred to as SM).
| James choi
NCT Wish releases Japan’s new song “YO-I-DON!” and unveils fresh start

NCT Wish releases Japan’s new song “YO-I-DON!” and unveils fresh start

Ahead of the release of a new single on the 15th, it pre-releases the double title track “YO-I-DON!” as global fans ramp up anticipation
A crisp, exhilarating sprint aimed straight at the melting heat, opening a new chapter A rookie poised to shake up the global music market, “NCT Wish” has finally fired an unmistakable signal toward Japan’s music scene.
| James choi
All Sessions Sold Out…NCT 10th Anniversary Pop-Up ‘Neo Ground’ Wraps Up

All Sessions Sold Out…NCT 10th Anniversary Pop-Up ‘Neo Ground’ Wraps Up

The NCT 10th anniversary pop-up store that logged a sellout run for every session ends amid fan engagement through a differentiated, hands-on experience space—and a preview of what comes next.
A Space by NCT That Proves a Record-Breaking Run and a Decade-Long Journey The pop-up store 'Neo Ground ' that the global K-pop group NCT unveiled to mark its 10th anniversary has brought its run to a successful close after setting an overwhelming record of selling out every session.
| James choi
HeartsToHearts’ “RUDE!” MV Surpasses 100 Million Views, Proving Global Breakout Status

HeartsToHearts’ “RUDE!” MV Surpasses 100 Million Views, Proving Global Breakout Status

HeartsToHearts, which has dominated global charts including Spotify, hits 100 million views for “RUDE!”; an unstoppable mainstream run that includes stages at college festival venues
“HeartsToHearts,” Proof of a global syndrome. . . “RUDE. ” Surpasses 100 Million Views “SMEntertainment” girl group “HeartsToHearts”’ megahit track “RUDE. ” (RUDE. )’s music video surpassed “100 million views” on YouTube, demonstrating overwhelming global impact. Released simultaneously worldwide on Feb.
| James choi