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See the World Cup in the middle of Myeong-dong… Shinsegae Square unveils a massive screen live broadcast

See the World Cup in the middle of Myeong-dong… Shinsegae Square unveils a massive screen live broadcast

Street-style cheering will unfold at a 1,300-square-meter media façade in central Seoul, with rich perks including food and beverage discounts and a roulette event
An urban agora 펼쳐지는 in the heart of Myeong-dong, 'Shinsegae Square' A giant media façade in the heart of the city transforms into a modern-day agora. Shinsegae Department Store said it will live-stream World Cup matches of the South Korean national team through 'Shinsegae Square,' a massive screen...
BTS, Regular 5th Album 'Arirang' Comeback Popup Open... Collaboration Goods Sale with 'MU:DS'

BTS, Regular 5th Album 'Arirang' Comeback Popup Open... Collaboration Goods Sale with 'MU:DS'

Operated at Shinsegae Department Store Main Branch and HYBE Headquarters, Spotify Pre-saves Surpass 4 Million... Free Performance at Gwanghwamun on the 21st
The group BTS is holding a popup event to celebrate the release of their regular 5th album 'Arirang' . According to their agency Big Hit Music on the 10th, the popup 'Arirang' will be operated from 1 PM on the album release day, the 20th, until 8:30 PM on the 12th of next month at the Shinsegae...
[Photo &] Lee Young-ae Showcases Timeless Elegance at Shinsegae Department Store Event

[Photo &] Lee Young-ae Showcases Timeless Elegance at Shinsegae Department Store Event

An Unchanging Grace That Seems to Freeze Time, Classic Black Long Dress with Subtlety and Deep Beauty
Actress Lee Young-ae attended a department store event on December 9, showcasing an elegant beauty that seems to freeze time. On this day, Lee Young-ae created a luxurious atmosphere with a chic black outfit, proving her unchanging grace even after 'Dae Jang Geum'.
Shinsegae Group bets 1.4 trillion won on Warner Bros. acquisition, eyes Asian dominance with Harry Potter

Shinsegae Group bets 1.4 trillion won on Warner Bros. acquisition, eyes Asian dominance with Harry Potter

Secures a stake in the merger with a $1 billion investment, linking up with OTT platforms serving 200 million subscribers and unlocking theme-park synergies
Rewriting the rules of brick-and-mortar retail with blockbuster intellectual property Shinsegae Group is making a strategic bet amid a seismic shift in the global media industry. It will make an indirect investment of $1 billion, or about 1. 4 trillion won, in the acquisition of Warner Bros.
'HYBE's next girl group' TUIDE makes surprise debut today (24th), heralding a new K-pop direction

'HYBE's next girl group' TUIDE makes surprise debut today (24th), heralding a new K-pop direction

TUIDE, a seven-member multinational girl group under ABD, a new HYBE label, releases its first mini-album on the 24th GroovyRoom produces every track, while the group sets itself apart with 'Soultronic,' a genre blending soul and electronic music The rookie group mounts an unusually large-scale promotion, including screenings on the media facade at Shinsegae Department Store's main branch, and holds a showcase
TUIDE, a seven-member multinational girl group and the first act introduced by ABD, a new label under HYBE Music Group, is making its debut in the Korean music industry with the release of its first mini-album. TUIDE (Seo-hee, Seo-yeon, Elena, Jia, Saki, Se-a and Lee Ha-neui) will release its debut...
Shinsegae Square, a K-pop Mecca: BOYNEXTDOOR Unveils New Music Video for First Time

Shinsegae Square, a K-pop Mecca: BOYNEXTDOOR Unveils New Music Video for First Time

A regular first-album countdown video packed wall-to-wall with an ultra-large LED screen…QR check-in event to receive signed memorabilia
An overwhelming scale that commands the streets at night in Myeong-dong, and the next icon chosen by Shinsegae Square Myeong-dong, the heart of Seoul, has been transformed into a massive canvas. In a place where the attention of global fandom is concentrated, a new chapter of pop history is being...
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
‘Time of Cinema’ Yoon Ye-ji's Collaboration Illustration Poster Released!

‘Time of Cinema’ Yoon Ye-ji's Collaboration Illustration Poster Released!

〈Time of Cinema〉 is an anthology film consisting of three short films created by directors Lee Jong-pil, Yoon Ga-eun, and Jang Geon-jae.
〈Time of Cinema〉 is an anthology film made up of three short films by directors Lee Jong-pil, Yoon Ga-eun, and Jang Geon-jae, serving as a cinema love letter to the theater and film that have always been unchanging friends, laughing, crying, and dreaming together.
BOYNEXTDOOR Lights Up Seoul City Center... Exclusive Screening of Shinsegae Square Teaser Video

BOYNEXTDOOR Lights Up Seoul City Center... Exclusive Screening of Shinsegae Square Teaser Video

Collaboration to Celebrate Live Album Release... From Concert Highlights to the 'One Door Land' Universe
BOYNEXTDOOR has beautifully adorned the massive digital billboard at Shinsegae Square, a landmark in downtown Seoul, recreating the emotions of their live album. ◆Bringing the Heat of the Concert to the Heart of the City Since the 10th, Shinsegae Square has started screening a teaser video...
ENHYPEN, 'Vampire Road' Connecting Seoul, Hong Kong, and Tokyo... Unprecedented Global Promotion Launch

ENHYPEN, 'Vampire Road' Connecting Seoul, Hong Kong, and Tokyo... Unprecedented Global Promotion Launch

Fan Event 'VAMPIRE IS COMING', Held in 3 Asian Cities... Immersive Expanded Universe
The group ENHYPEN will meet fans around the world through a large-scale global event that allows deep immersion in the narrative of their new album. ◆ Engaging with Fans in 3 Asian Cities... 'VAMPIRE IS COMING' According to their agency Belift Lab on the 20th, ENHYPEN (Jungwon, Heeseung, Jay, Jake,...