LoginSign up
My PageLog out
Cineplay

Movie & Entertainment Magazine from KOREA

Find your next favorite work.

Search results for "fandom marketing"

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy.On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
Hana Card:

Hana Card: "Foreigners came to see BTS and spent 55.5 billion won"... a sharp 807% spike in sales at nearby retail districts

Average spending per person: 1.85 million won... Card payments at local businesses around the venue—like convenience stores and cafes—rose as much as 12 times, highlighting K-pop’s economic impact
'BTS ripple effects' 55. 5 billion won, the industrial value of 'K-pop' that shook GoyangThe performance by the group 'BTS' at Goyang Sports Complex Stadium proved that, beyond a simple cultural event, it delivered a massive 'economic ripple effect'.
| James choi
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi

"The World of Fairies Returns"... 'A Court of Thorns and Roses' Volume 6, Set to Release on October 27, Excites Global Fandom

Sarah J. Maas "Preparing Surprising News of Volume 7 Along with New Volume 6" Expected Official Drop on October 27, 2026... Tension Rises Amid Silence from Bloomsbury Publishing A Myth of 38 Million Copies Sold Worldwide... Will the Protagonist of This New Work Be 'Elain' or 'Lucien'?
The leading figure in the global romantic fantasy craze, Sarah J. Maas's representative series 'A Court of Thorns and Roses ' Volume 6 has a confirmed release date, stirring excitement among readers worldwide. ◆ [Rumors and Reports] 'D-Day' on October 27, 2026. . .
| Yangsimoh
‘Oseisa’ Syndrome Returns… Surpassing 30,000 in Just 6 Days After Re-release, Achieving a Cumulative 1.25 Million

‘Oseisa’ Syndrome Returns… Surpassing 30,000 in Just 6 Days After Re-release, Achieving a Cumulative 1.25 Million

The Power of Japan's Top-Ranked Romance Since the 2000s… The Return of the ‘Life Movie’ Captivating GEN-Z
Established as a new classic in Japanese romance films, 〈Even If This Love Disappears from the World Tonight〉 (hereafter ‘Oseisa’) is once again painting the theaters pink with its re-release. Since its re-release on January 28, it has attracted an additional 30,000 viewers in just 6 days,...
| Chua-young
[KT AI P.A.N. Interview ⑤] Finding Survival Strategies in the AI Era, KT Group Media IP Division's Best 'Disaster Girl Music Video (Global)' Jisan X Jason

[KT AI P.A.N. Interview ⑤] Finding Survival Strategies in the AI Era, KT Group Media IP Division's Best 'Disaster Girl Music Video (Global)' Jisan X Jason

A variety of creators have submitted their challenges for the 2025 KT AI P.A.N competition. Here, 〈Disaster Girl Music Video 〉 won the best award in the KT Media IP division, and Jisan X Jason uses the collaboration between the two companies as a stepping stone to raise questions in the current...
| Seongchan Eol
'K-Demon' Ramen Now Available.. Nongshim Launches 'K-Pop Demon Hunters' Collaboration Product

'K-Demon' Ramen Now Available.. Nongshim Launches 'K-Pop Demon Hunters' Collaboration Product

New Shin Ramyeon and Shrimp Chips Featuring 'HUNTR/X' and 'Lion Boys' Characters, Global Fandom Marketing Underway
‘K-Demon’s ‘HUNTR/X’ can now be tasted in real ramen.On the morning of the 20th, Nongshim announced that it will begin full communication with global fans through various characters and worldviews of the globally popular animation 〈K-Pop Demon Hunters〉 (K-Pop Demon Hunters) in collaboration with...
| Kim Ji-yeon
Taylor Swift's 12th Album 'The Life of a Showgirl' Surprise Pre-Order Open 'Orange Glitter Concept'

Taylor Swift's 12th Album 'The Life of a Showgirl' Surprise Pre-Order Open 'Orange Glitter Concept'

Pre-orders start exactly at 12:12 AM on August 12... Buzz amplified by Travis Kelce's podcast appearance
Global pop star Taylor Swift surprised fans worldwide by opening pre-orders for her 12th album 'The Life of a Showgirl'. The pre-order, which took place exactly at 12:12 AM on August 12, is being highlighted as a testament to Swift's meticulous planning and her way of communicating with fans.
| 엔터플레이
SHINee Key's 3rd Regular Album HUNTER to be Released on August 11, Maximizing Perfection through Collaboration with Kenzie

SHINee Key's 3rd Regular Album HUNTER to be Released on August 11, Maximizing Perfection through Collaboration with Kenzie

Reunion of the Hit Combo BAD LOVE and Gasoline, an Album Featuring 10 Tracks that Captures Musical Maturity
SHINee's Key is returning with his 3rd regular album HUNTER. This album, which will be released on August 11 at 6 PM through various music sites, consists of a total of 10 tracks that will showcase Key's more mature musical world.
| 엔터플레이
All-Foreign K-pop Group SEVENTOEIGHT Debuts in Korea, 6-Member Team from SBS School

All-Foreign K-pop Group SEVENTOEIGHT Debuts in Korea, 6-Member Team from SBS School

Composed of Taiwanese and Malaysian Members, Reveals Fandom 'Ichi' with Double Title Fresh + Sexy Concept
As K-pop establishes itself as the premier league in the global entertainment market, a new trend of foreign artists debuting directly in Korea is gaining attention. The male group SEVENTOEIGHT, which officially debuted on the 28th, is a global K-pop group composed entirely of Asian foreigners,...
| 엔터플레이