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Search results for "film marketing"

Big, Cute, and Impossible to Miss: Films and Series Going Giant for Marketing (feat. Star Wars' Grogu)

Big, Cute, and Impossible to Miss: Films and Series Going Giant for Marketing (feat. Star Wars' Grogu)

It's 'super big, super cute.' For Star Wars Day (May 4) 2026, Star Wars rolled out Grogu, the mascot of the May release 〈The Mandalorian and Grogu〉. It's the 10-meter-tall 'Giant Grogu.' Making the already-adorable Grogu enormous—the ultimate 'so huge, so cute' move—shows how much thought went into...
| Seongchan Eol
The Movie Studios That Had More Fun Than Anyone on April Fools’ Day

The Movie Studios That Had More Fun Than Anyone on April Fools’ Day

April arrived before the spring breeze even had a chance to blow in. If you look at it purely from the film industry’s point of view, April 1st is a pretty bleak day. But it’s also the day when “April Fools’ Day”—a festival of pranks and lies—makes it easy to find things to laugh about.
| Seongchan Eol
Film Alliance Declares Full Boycott of 'Seoul Film Center'... Return to Original Plan of 'Seoul Cinematheque'!

Film Alliance Declares Full Boycott of 'Seoul Film Center'... Return to Original Plan of 'Seoul Cinematheque'!

On the 5th, the Film Alliance issued a statement strongly urging the immediate return to the original plan of 'Seoul Cinematheque' and the prompt establishment of a public forum.
The Film Alliance (co-representatives Baek Jae-ho and Lee Dong-ha) issued a statement on the 5th, declaring a full boycott of any cooperation with the current operation system of 'Seoul Film Center' and strongly urging the return to the original plan of 'Seoul Cinematheque' and the immediate...
| Joo Seong-cheol
[Photo&] Kia EV5, Global Collaboration with Netflix's 'Knives Out'

[Photo&] Kia EV5, Global Collaboration with Netflix's 'Knives Out'

Delivering the brand message of 'Home away from home'
Kia is launching a marketing campaign in collaboration with the Netflix movie 'Knives Out: Wake Up Dead Man' in six countries worldwide. Daniel Craig stars in this mystery thriller's third series, and the campaign expresses the spacious interior of the EV5 in the film's tense universe.
| James choi
Rescuing Struggling Small and Mid-Sized Films in Crisis… “KT Studio Genie” and “CJ CGV” Form a Major Alliance to Support Them

Rescuing Struggling Small and Mid-Sized Films in Crisis… “KT Studio Genie” and “CJ CGV” Form a Major Alliance to Support Them

One-stop support from theatrical releases to OTT distribution… Discovering and supporting 4+ films annually to build a sustainable, mutually beneficial content ecosystem
“KT Studio Genie”·“CJ CGV” Sign a Strategic “Memorandum of Understanding ” to Reshape the Content Ecosystem“KT Studio Genie” and “CJ CGV” have joined forces in a major move to provide full support for the theatrical release of “small and mid-sized films” that struggle to secure large-scale releases.
| James choi

"The Value of Art is Not a Number"... Timothée Chalamet, the Arrogant 'Braggart' Sparks a Global Uprising in the Art World?

During a discussion in Texas, he stated, "I don't want to save ballet or opera that no one cares about"... The Butterfly Effect Spreads Criticism of Chalamet's 'Soul-less Respect' as New York Met and London Royal Opera say, "Look at the sweat behind the stage" With the Academy Awards approaching on the 16th, the path to Best Actor is in 'Emergency'... Conan O'Brien's sharp criticism is expected to come to light.
Timothée Chalamet has ignited a massive firestorm of anger in the global art community with a careless remark. As he was being discussed as a strong contender for Best Actor at the upcoming 98th Academy Awards, he faced a major crisis due to his own words.
| Yangsimoh

"Three Times of Bad Omen?"... The Beginning of 'Friday the 13th' After 11 Years

Starting today, February 13, until March and November... Occurring three times a year for the first time since 2015
Friday, February 13, 2026. The day synonymous with bad omens, 'Friday the 13th', has arrived. This year is special as this eerie day occurs a remarkable three times. The year 2026 has a total of three Fridays that fall on the 13th: February, March, and November.
| Yangsimoh
Volvo Cars Collaborates with Grammy Winner EJAE to Release New Song 'Time After Time'

Volvo Cars Collaborates with Grammy Winner EJAE to Release New Song 'Time After Time'

EJAE's First Solo Lyrics and Composition... Incorporating 'Car Test' Work Method
Volvo Cars has officially released the new song 'Time After Time' in collaboration with Grammy Award winner EJAE. On the 11th, Volvo Cars announced the release of a new song in collaboration with EJAE (35), the first K-pop artist to win a Grammy Award, who is both a singer and songwriter.
| 김지민
‘Oseisa’ Syndrome Returns… Surpassing 30,000 in Just 6 Days After Re-release, Achieving a Cumulative 1.25 Million

‘Oseisa’ Syndrome Returns… Surpassing 30,000 in Just 6 Days After Re-release, Achieving a Cumulative 1.25 Million

The Power of Japan's Top-Ranked Romance Since the 2000s… The Return of the ‘Life Movie’ Captivating GEN-Z
Established as a new classic in Japanese romance films, 〈Even If This Love Disappears from the World Tonight〉 (hereafter ‘Oseisa’) is once again painting the theaters pink with its re-release. Since its re-release on January 28, it has attracted an additional 30,000 viewers in just 6 days,...
| Chua-young

"Bra Hanging on Hollywood Sign"... Sydney Sweeney Faces Controversy Over 'Unauthorized' Lingerie Promotion

On the 26th, the Hollywood Chamber of Commerce stated, "Illegal activities without permission will face legal action"... TMZ Video Sparks Controversy. Sydney Sweeney's late-night climb to promote the lingerie brand 'Syrn', which was invested in by Jeff Bezos, received filming permission but was denied 'contact'... Will she be punished like the 'Hollyweed' incident in 2017?
Hollywood's rising star Sydney Sweeney is facing a potential legal dispute after pulling off a bizarre performance by hanging lingerie on the iconic 'Hollywood Sign' in Los Angeles.According to American entertainment media TMZ and the Hollywood Chamber of Commerce on the 27th , Sydney Sweeney...
| Yangsimoh