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Search results for "film marketing"

Big, Cute, and Impossible to Miss: Films and Series Going Giant for Marketing (feat. Star Wars' Grogu)

Big, Cute, and Impossible to Miss: Films and Series Going Giant for Marketing (feat. Star Wars' Grogu)

It's 'super big, super cute.' For Star Wars Day (May 4) 2026, Star Wars rolled out Grogu, the mascot of the May release 〈The Mandalorian and Grogu〉. It's the 10-meter-tall 'Giant Grogu.' Making the already-adorable Grogu enormous—the ultimate 'so huge, so cute' move—shows how much thought went into...
| Seongchan Eol
The Movie Studios That Had More Fun Than Anyone on April Fools’ Day

The Movie Studios That Had More Fun Than Anyone on April Fools’ Day

April arrived before the spring breeze even had a chance to blow in. If you look at it purely from the film industry’s point of view, April 1st is a pretty bleak day. But it’s also the day when “April Fools’ Day”—a festival of pranks and lies—makes it easy to find things to laugh about.
| Seongchan Eol
Film Alliance Declares Full Boycott of 'Seoul Film Center'... Return to Original Plan of 'Seoul Cinematheque'!

Film Alliance Declares Full Boycott of 'Seoul Film Center'... Return to Original Plan of 'Seoul Cinematheque'!

On the 5th, the Film Alliance issued a statement strongly urging the immediate return to the original plan of 'Seoul Cinematheque' and the prompt establishment of a public forum.
The Film Alliance (co-representatives Baek Jae-ho and Lee Dong-ha) issued a statement on the 5th, declaring a full boycott of any cooperation with the current operation system of 'Seoul Film Center' and strongly urging the return to the original plan of 'Seoul Cinematheque' and the immediate...
| Joo Seong-cheol
[Photo&] Kia EV5, Global Collaboration with Netflix's 'Knives Out'

[Photo&] Kia EV5, Global Collaboration with Netflix's 'Knives Out'

Delivering the brand message of 'Home away from home'
Kia is launching a marketing campaign in collaboration with the Netflix movie 'Knives Out: Wake Up Dead Man' in six countries worldwide. Daniel Craig stars in this mystery thriller's third series, and the campaign expresses the spacious interior of the EV5 in the film's tense universe.
| James choi
Disney’s “Moana” Unveils Special World Cup Poster for the 2026 North American World Cup

Disney’s “Moana” Unveils Special World Cup Poster for the 2026 North American World Cup

Hey-Hey draws attention atop a soccer ball—“Moana,” set to hit theaters in July, joins the frenzy for the 2026 World Cup
The explosive synergy between a truly global sports spectacle and Hollywood’s biggest studio has finally been unveiled. Disney’s ocean adventure blockbuster “Moana” is upending the summer theater landscape with a surprise reveal of a special poster targeting “the 2026 FIFA North American World...
| James choi
Steven Spielberg’s New Movie “Disclosure Day” Sparks a Global Box-Office Breakout With $140 Billion in Its First Week

Steven Spielberg’s New Movie “Disclosure Day” Sparks a Global Box-Office Breakout With $140 Billion in Its First Week

Spielberg returns behind the camera. The alien-life thriller “Disclosure Day” takes the No. 1 spot at the North American box office and dominates
A master’s return, a cosmic craze that devours theaters worldwideHollywood legend ‘Steven Spielberg’‘s latest film ‘Disclosure Day’ is wreaking havoc on the global box office. In just the opening weekend, it has logged an astonishing worldwide haul that surpasses 140 billion won, perfectly igniting...
| James choi
Hwang Jung-min’s “Stella” Becomes a Police Car: Hyundai Sponsors Noh Hong-jin’s “Hope” in Competition at Cannes

Hwang Jung-min’s “Stella” Becomes a Police Car: Hyundai Sponsors Noh Hong-jin’s “Hope” in Competition at Cannes

In Noh Hong-jin’s new film “Hope,” Hwang Jung-min and Jung Ho-yeon’s police car is “Stella”—a key on-screen object poised to captivate global audiences while past heritage meets today’s art
'Stella' Walks the Cannes Red Carpet: 'Hyundai Motor'’s Meticulous Cultural Ambassador StrategyAs the new work 'Hope' by master filmmaker 'Noh Hong-jin' entered the competitive section of the 79th Cannes Film Festival and drew global attention, an unexpected scene-stealer stepped in.
| James choi
Paramount Unveils “Bong” Shaped Popcorn Tins for “Scary Movie 6,” Raising the Bar for Wild Merch That’s Got Theaters and Fans Reacting

Paramount Unveils “Bong” Shaped Popcorn Tins for “Scary Movie 6,” Raising the Bar for Wild Merch That’s Got Theaters and Fans Reacting

A daring design in the form of a glass water-pipe made for smoking… “A popcorn tin the theaters can’t handle” After noise-marketing rumors are swept aside, director Michael Tiddes personally signs off: “This is real!” North America release set for June 5… Wayan brothers, Anna Faris, and Regina Hall return as the franchise’s original lineup after 26 years
View this post on Instagram Shared post by Kode Abdo (@bosslogic) Ahead of its release, the legendary parody comedy franchise “Scary Movie 6” has unveiled game-changing merchandise that’s set to flip the theater scene on its head, sparking explosive reactions both online and offline.
| Yangsimoh
Rescuing Struggling Small and Mid-Sized Films in Crisis… “KT Studio Genie” and “CJ CGV” Form a Major Alliance to Support Them

Rescuing Struggling Small and Mid-Sized Films in Crisis… “KT Studio Genie” and “CJ CGV” Form a Major Alliance to Support Them

One-stop support from theatrical releases to OTT distribution… Discovering and supporting 4+ films annually to build a sustainable, mutually beneficial content ecosystem
“KT Studio Genie”·“CJ CGV” Sign a Strategic “Memorandum of Understanding ” to Reshape the Content Ecosystem“KT Studio Genie” and “CJ CGV” have joined forces in a major move to provide full support for the theatrical release of “small and mid-sized films” that struggle to secure large-scale releases.
| James choi

"The Value of Art is Not a Number"... Timothée Chalamet, the Arrogant 'Braggart' Sparks a Global Uprising in the Art World?

During a discussion in Texas, he stated, "I don't want to save ballet or opera that no one cares about"... The Butterfly Effect Spreads Criticism of Chalamet's 'Soul-less Respect' as New York Met and London Royal Opera say, "Look at the sweat behind the stage" With the Academy Awards approaching on the 16th, the path to Best Actor is in 'Emergency'... Conan O'Brien's sharp criticism is expected to come to light.
Timothée Chalamet has ignited a massive firestorm of anger in the global art community with a careless remark. As he was being discussed as a strong contender for Best Actor at the upcoming 98th Academy Awards, he faced a major crisis due to his own words.
| Yangsimoh