Musinsa Standard Faces Lee Do-hyun and Han So-hee... Launching 25FW Campaign

Musinsa will also unveil the 2025 Fall/Winter (25FW) season campaign photos today.

This season's campaign revolves around the message, 'Anyone can find their own new standard.' It features practical and detailed styling of new products using various materials and silhouettes such as synthetic leather, knits, and denim. The men's line suggests seasonal new products centered around Musinsa Standard's popular collection, including the classic design 'City Workers.'

In the photoshoot featuring actor Lee Do-hyun, looks are presented using a short-length work jacket suitable for everyday use, as well as blazers and denim truckers. Musinsa Standard Women develops styles that capture an urban image with actress Han So-hee. Various silhouettes of outerwear are showcased, including an oversized blazer, a synthetic suede high-neck blouson jacket, and a wool blend boucle tweed jacket.

Musinsa Standard will hold a preview pop-up event at the Musinsa Standard Hannam store until the 12th, allowing customers to experience Fall/Winter season products firsthand. The pop-up event will offer additional discount benefits on preview products exclusively at the Hannam store.