After recording the highest score among October releases since the pandemic, the movie 〈Boss〉 continues its explosive response from audiences with an unending enthusiastic promotion relay. The comic action film 〈Boss〉 depicts the desperate competition among organization members who fiercely 'yield' the boss position to each other for their dreams, ahead of the election of the next boss that determines the future of the organization. The lead actors' relentless passion is intensifying the promotion even in the fourth week of its release, drawing attention.
Having captivated audiences through diverse promotional activities across all media, including TV programs, YouTube channels, and radio, 〈Boss〉 is now set to take over news programs, raising expectations. Actor Jo Woo-jin, who has been actively promoting with fiery passion, will appear on MBC 〈News Today〉 this time. On the morning of the 23rd at 7:25 AM, Jo Woo-jin will share various stories, including behind-the-scenes tales about the movie 〈Boss〉, its rise to the top of the box office upon release, and how it broke 2 million viewers at the fastest pace among October releases since the pandemic, writing a new box office history, thus spending the busy morning time with viewers.
Later that same day, on the 23rd (Thursday) at 4 PM, Jo Woo-jin and Park Ji-hwan will appear on KBS Cool FM [Yoon Jung-soo and Nam Chang-hee's Mr. Radio] to meet listeners live on the radio. They will not only prove the hot word-of-mouth from audiences by dominating the box office for the entire 10-day holiday upon release but also repay the explosive response that continues even in the fourth week of release, sharing rich stories about 〈Boss〉 with their perfect chemistry and unrestrained talk. The movie 〈Boss〉, which has taken over theaters this fall and emerged as a dark horse at the box office, continues to boast a hot viewing enthusiasm even in its fourth week of release, raising expectations for an unending long-term box office success.
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