'Wicked: For Good' Welcomes Audiences with a Pop-Up Store Before Release

〈Wicked: For Good〉 is showcasing a pop-up store before meeting the audience.

〈Wicked: For Good〉 is a sequel to the musical film 〈Wicked〉 released in 2024, capturing the friendship between Elphaba and Glinda. Based on the original musical of the same name, the 〈Wicked〉 series, produced as a two-part film, attracted 2.23 million viewers in Korea with just the first part and recorded $750 million worldwide, making a grand end to the year.

Ahead of its release on November 20, 〈Wicked: For Good〉 is opening a pop-up store to welcome Korean audiences. This pop-up store, held at Starfield COEX Mall in Gangnam, Seoul, from Friday, October 31 to November 26, vividly recreates 6 spaces that are key stages in the film, including Glinda's room, Elphaba's forest hideout, and the Emerald Castle. The space, where audiences can experience the film's vibrant colors, also attracts the attention of prospective viewers with photo zones and merchandise sales.

The pop-up store will conduct its first reservation on October 23 and will open the second pre-reservation on November 6.