'Rookie Director Kim Yeon-koung' Solidifies Its Status as the Trendsetter with 4 Consecutive Weeks at #1 in TV-OTT Sunday Popularity!

MBC ‘Rookie Director Kim Yeon-koung’ has secured the #1 spot in TV-OTT Sunday popularity for 4 consecutive weeks, establishing itself as the trendsetter in the entertainment industry for the second half of 2025.

According to the ‘Pundex Report: K-Content Competitiveness Analysis’ released by Good Data Corporation in the first week of November, MBC ‘Rookie Director Kim Yeon-koung’ recorded #1 in TV-OTT non-drama popularity for 4 consecutive weeks. It also ranked #4 in overall TV-OTT non-drama popularity, showcasing a strong presence. With both popularity and ratings rising in tandem, MBC ‘Rookie Director Kim Yeon-koung’ has positioned itself at the center of entertainment as the country’s ‘first volleyball variety show’, adding new emotions and authenticity, garnering explosive empathy from viewers. This survey analyzed netizen reactions from news articles, blogs/communities, videos, and social media regarding 191 non-drama programs that were either airing or scheduled to air from November 3 to 9, 2025, conducted by the K-content popularity analysis agency Good Data Corporation and announced on the 10th.

It also continued to achieve remarkable results in ratings. According to Nielsen Korea, the 7th episode of MBC ‘Rookie Director Kim Yeon-koung’, which aired on the 9th (Sunday), recorded a 2049 rating of 3.5%, achieving #1 in weekly overall program 2049 ratings and #1 in Sunday variety for 4 consecutive weeks. Additionally, the ratings in the metropolitan area soared to 5.2%, with a peak of 6.9%, setting a new record for its highest ratings. MBC ‘Rookie Director Kim Yeon-koung’ is a program that captures the challenges and growth of ‘Victory Wonder Dogs’ led by Kim Yeon-koung, who transitioned from a volleyball legend to a rookie director.