"Biodiversity Conservation" Kickflip, JYP ESG Social Content Video Released

Kickflip has released content highlighting the importance of biodiversity.

The group Kickflip (Keita, Donghwa, Amoka, Kenshin, Yuto) released two videos on November 20 and 27 through JYP Entertainment's official channel. In the videos, Kickflip visited the National Institute of Biological Resources under the Ministry of Climate Energy and Environment to learn about the importance of ecosystem diversity and related research, restoration, and documentation. This content is part of JYP Entertainment's social content 'JYP 4 EARTH' as part of its ESG management.

In the video, Kickflip shared their thoughts, saying, "We learned that the specimens housed at the National Institute of Biological Resources are not just exhibits but important materials for studying and protecting biodiversity, and that insects are necessary for the ecosystem." They also expressed, "It was fascinating and meaningful to learn new things we didn't know. We felt that our lives are connected to various forms of life, and we must all come together to preserve biodiversity so that these connections do not break."

Kickflip is a rookie boy group from JYP Entertainment that debuted in January 2025 with their mini album 'Flip it, Kick it!'.