'The Power of Word of Mouth'... 'What If We' Reclaims Overall Box Office No. 1, Surpassing 1.04 Million Viewers

The movie 〈What If We〉, which is causing a 'reverse run syndrome' in theaters for the New Year 2026, has reclaimed the top spot at the box office with overwhelming box office momentum.

According to the integrated computer network of the Korean Film Council on the 12th, 〈What If We〉 triumphed over the competing Hollywood blockbuster 〈Avatar: The Way of Water〉 on the previous day, the 11th (Sunday), reclaiming the overall box office No. 1. Despite being in its second week of release, it recorded a higher seat sales rate, firmly maintaining its position as the No. 1 Korean film at the box office for two consecutive weeks.

As a result, 〈What If We〉 has surpassed a cumulative audience of 1 million in just 12 days since its release, recording a total of 1,046,423 viewers as of 7 AM on the 12th. Considering the current smooth box office race, it is certain that it will easily exceed the break-even point of 1.1 million this week.

CGV Golden Egg 98%... The Relatable 'Reality Romance' Inviting Repeat Viewings

Behind this box office success is the explosive word of mouth from actual viewers. Even on the 13th day of release, this film maintains an extraordinary CGV Golden Egg index of 98%, becoming a "must-discuss topic in gatherings" among audiences.

The process of Eun-ho and Jung-won, who loved each other passionately in the past, reuniting after 10 years and piecing together memories has garnered praise as a 'relatable romance'. Viewers are sharing personal impressions such as "detailed direction that invites repeat viewings" and "a movie that makes you curious about the well-being of an ex-lover", revealing a high level of immersion.

As the buzz intensifies over time, 〈What If We〉 is expected to continue its unshakable box office reign into its third week. The film delicately portrays the traces of forgotten love and is currently being screened nationwide.