A Special Collaboration Between Ahn Seong-jae and Pura Chicken! Behind-the-Scenes of the Advertisement Shoot Revealed

Chef Ahn Seong-jae takes the stage as a 'Master'.

On the 9th, his agency Management Sisen released several behind-the-scenes photos from the advertisement shoot for the chicken specialty brand 'Pura Chicken' that Ahn Seong-jae participated in.

This advertisement is characterized by defining Chef Ahn Seong-jae as a 'Master' who collaborates in creating the brand's culinary direction. It captures the brand message of viewing chicken as a dish, blending Ahn Seong-jae's expertise with the culinary values pursued by Pura Chicken.

In the released photos, Ahn Seong-jae is seen carefully examining a piece of chicken in his hand. He reveals a chef's strict standards and focus with his sharp gaze, assessing the balance of ingredients and flavors. Notably, Ahn Seong-jae's minimalist styling distinctly showcases his presence as a master treating chicken as a dish.

It is said that Ahn Seong-jae maintained high concentration throughout the advertisement shoot, approaching each cut with care. Moreover, his professional demeanor, which did not overlook any details, earned him praise from the on-site staff.

Meanwhile, through this collaboration, Ahn Seong-jae plans to continue his journey as a chef based on his own standards and philosophy regarding cooking.