Chef Ahn Seong-jae, Following 'Gim' from the U.S. to Wando... Sharing the Present and Future of 'Gim' in 'K-GIM Revolution'

Chef Ahn Seong-jae illuminated the present and future of 'Gim', a representative ingredient of South Korea.

On the 28th, Ahn Seong-jae appeared as a global presenter on MBC 〈K-GIM Revolution〉 (The K-GIM Revolution), conveying the value and competitiveness of 'Gim', a key ingredient of South Korea.

On this day, Ahn Seong-jae explored how 'Gim' is consumed and perceived in the U.S., while also visiting Wando, the largest production area of 'Gim' in South Korea, capturing the journey of 'Gim'. He connected the global market position of 'Gim' with the production site, presenting viewers with a new perspective on 'Gim'.

Additionally, Ahn Seong-jae examined the potential for expansion of 'Gim' through fine dining dishes and various cultural interpretations. He compellingly demonstrated how 'Gim', which was considered a familiar ingredient, can be reinterpreted in the realm of gastronomy, establishing itself as part of global culinary trends. Furthermore, Ahn Seong-jae shared his perspective of viewing 'Gim' as not just a simple side dish or ingredient, but as 'an industry and culture' by directly observing and learning about the entire process from 'Gim' farming to processing and distribution in Wando. His journey, enriched by his expertise and on-site experience, naturally revealed the potential of 'Gim' and the strength of Korean food culture.

Meanwhile, the MBC program featuring Ahn Seong-jae, 〈K-GIM Revolution〉, will also be simultaneously uploaded to the OTT platform 'Wavve', and will be released on March 27 at 7:30 PM (Singapore time) through 'Lifetime Asia' in 32 Asian countries including Taiwan, Thailand, and Hong Kong. In Europe, the story of Korean 'Gim' is being prepared for a global audience through History UK (official channel name: SKY HISTORY).