[Photo&] "It Feels Like a Picnic"…Show Me the Money 12 Attracts 36,000 People with 'Unprecedented Heat'

Mnet 'Show Me the Money 12' has shaken up the South Korean hip-hop scene once again with an unprecedented number of applicants. This season, over 36,000 applicants flocked in, showcasing the series' enduring popularity that has lasted for over 10 years.

The overall producer, Choi Hyo-jin CP, described the atmosphere at the preliminary round as "like a picnic." It was not just a place for competition, but a festival where the younger generation enjoying hip-hop came together. The production team revealed a strategy to introduce spin-off content through TVING, aiming to combine the familiar fun of the series with the changes of a new platform.

Photos from the production presentation revealed a dazzling lineup of producers who will lead this season. Artists such as Jay Park, Loco, Gray, Zico, and Crush have joined in large numbers, raising expectations. They stated, "The participants' skills and passion are beyond imagination," hinting at a fierce survival competition.